1. Effective Resume Writing
Cover Letter Concepts
Creating a Marketing Piece
Marketing to Your Network
Marketing Yourself; Business Network
Marketing to Preferred Companies
Candidate Coaching on a
Marketing Strategy

2. Preparing Your Resume
 Do not use excessive formatting: limit your use of lines, boxes and
tables It will allow your resume to be parsed into a database more
effectively; a WORD format is preferred
 Do not use “headers or footers”: put the information in the body of the
document; sometimes contact information is lost and not seen
 Use “past tense” as to what you have done and accomplished; quantify
where possible
 Limit your resume to 2 or 3 pages as a maximum; allow for some “white
space”
 Anticipate what your reader is looking for and position your resume
accordingly
 Decide whether a chronological or functional type of resume is
required
 In your cover letter, specifically address the requirements of the job
and relate them back to your skill set and abilities; benefit statements
Max Kirschner, Senior Consultant

3. Creating a Cover Letter
 Should be tailored to the position you are applying for
 Should peak the reader’s interest
 Motivate the reader to read further and review the resume
 A synopsis of how you can (and have) delivered on expectations
 Brief and to the point as an introduction of yourself as an experienced
and capable (job title), who can deliver on the competencies of the
position requirements
 Some of the contents can be in point form and should promote your
abilities that are directly related and answer the role responsibilities
 You can also include a number of key accomplishments that correlate to
the job you are applying for
 There are two schools of thought when submitting a “cover letter”
(because some companies and recruiters seem not to read them)
 Create and submit a cover letter as a separate document
 Create “it” as a cover letter / resume document, which means that
you include your cover letter as the front part of your resume
Max Kirschner, Senior Consultant

4. Creating a Marketing Piece
 Designed as a leave behind as your
silent seller along with your resume
 Add a graphic to display some
creativity
 Within the graphic indicate the
categories of your experience with
your key deliverable at the top or
center of the graphic
 The additional information around
the graphic should clearly illustrate
your accomplishments within the
section, your technical abilities, your
interaction with major stakeholders;
key relationships; and your “value
add”
GM
Operations
Management
Sales & Marketing
Sales & Marketing
Ops Management
General Management
Max Kirschner, Senior Consultant
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5. Prepare to Market Yourself
to Your Network
 List #1: Email address of all your friends and relatives, in a file that you will
call FR Distribution
 List #2: Email addresses of your acquaintances, business associates and
contacts in a file you should call Biz Distribution
 List #3: Assemble is an email contact list of recruiters RC Distribution
 To 1 & 2 distributions you should craft an email whereby you let everyone
know that you are available and are actively looking for your next career
move
 Your content should include… that if they perhaps know someone that
might know somebody who might know of an opportunity, to reach
out to you (include a copy of your resume and project list)
 Also include the positioning of available categories of work:
consultancy, contract and permanent positions
 For #3 distribution (RC), you should let the recruiters know the 3 best skill
attributes that would impact potential employers
 Then you should follow up your first email with a second email that has
your created marketing piece
Max Kirschner, Senior Consultant

6. Marketing Yourself
 You should create a Linked-In profile if you haven’t done so already…
Linked-In is a great business network where people find you on key
word searches or you can find them
 You can search for companies you wish to work at
 Re-new relationships with previous contacts
 Review the contacts of your network members
 Post recommendations of your work
 Send out messages through your contact base
 Develop further marketing strategies through your contact
base
 Go on as many job boards as you can and create “alerts or agents”
whereby once a job appears with your criteria (as you set them) a
message will come to your email notifying you of it
 You can also go to specific companies you would like to work and create
an alert on their website career page
Max Kirschner, Senior Consultant

7. Developing Your Company Targets
 Create a list of potential employers you would like to work for
 Do research on the Web for your target company; go to the career
sections to see what opportunities exist and the type of credentials that
are needed to apply
 Ascertain a contact at the senior level or a Human Resources Manager
 Create a cover letter of introduction highlighting your key competencies
as it relates to the type of current job openings at that company
 You can send out a profile via email or by post mail (cover letter,
resume, marketing piece, and other documents that might support your
candidacy)
 Follow up within the week to reach out to the contact or find out who a
more appropriate contact or hiring manager might be
 Sell your “value add” benefits and how you can make a contribution to
the company’s success (in order to try an get an interview)
Max Kirschner, Senior Consultant