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Personal Branding in a digital world  It’s time to get started…
 
Setting up your profile <ul><li>Find your old resume </li></ul><ul><li>Headshot  </li></ul><ul><ul><li>Dress </li></ul></u...
Add Your Company Profile Determine if your company  is already setup on Linkedin
Keywords are important Fill in all blanks and address information Add each office location and  phone number How descripti...
It about your profile <ul><li>Job Seeker </li></ul><ul><li>Expand your business contacts </li></ul><ul><li>Business develo...
Tips for your page Headshot Your “one liner”! Make sure your dates are accurate Number of Connections
Let’s get started It’s all about you Use the other button  to name your websites Number of Connections Use the other butto...
Be Descriptive Sell yourself! Accomplishments &  company description Use keywords
Groups <ul><li>School </li></ul><ul><li>Geographic  Area </li></ul><ul><li>Trade  Associations </li></ul><ul><li>Professio...
Linkedin Supports Applications and Data Feeds Use keywords One of my favorites www.slideshare.net  I
Time Commitment <ul><li>Initial Set up – 3 Hours </li></ul><ul><li>Connections – 2 Hours </li></ul><ul><li>Groups </li></u...
Post your  Questions <ul><li>Social Media </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Direct Mail </li></ul><ul...
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Personal Branding Presentation to North Florida Women's Expo March 2011

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Establishing your digital brand.

Did you ever hear the expression "dress for the job you want". Today, your social media brand should follow the same philosophy.

Learn nuances for job seekers versus business development. Use advance data research skills to target your audience and deepen your relationship

Published in: Business
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Personal Branding Presentation to North Florida Women's Expo March 2011

  1. 1. Personal Branding in a digital world It’s time to get started…
  2. 3. Setting up your profile <ul><li>Find your old resume </li></ul><ul><li>Headshot </li></ul><ul><ul><li>Dress </li></ul></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Background </li></ul></ul>
  3. 4. Add Your Company Profile Determine if your company is already setup on Linkedin
  4. 5. Keywords are important Fill in all blanks and address information Add each office location and phone number How descriptive are you about your company? Check out others in your industry.
  5. 6. It about your profile <ul><li>Job Seeker </li></ul><ul><li>Expand your business contacts </li></ul><ul><li>Business development </li></ul><ul><li>Recruiting </li></ul><ul><li>Business owner </li></ul><ul><li>Want to climb the corporate ladder </li></ul>
  6. 7. Tips for your page Headshot Your “one liner”! Make sure your dates are accurate Number of Connections
  7. 8. Let’s get started It’s all about you Use the other button to name your websites Number of Connections Use the other button to name your websites
  8. 9. Be Descriptive Sell yourself! Accomplishments & company description Use keywords
  9. 10. Groups <ul><li>School </li></ul><ul><li>Geographic Area </li></ul><ul><li>Trade Associations </li></ul><ul><li>Professional Growth </li></ul><ul><li>Personal Interest </li></ul>
  10. 11. Linkedin Supports Applications and Data Feeds Use keywords One of my favorites www.slideshare.net I
  11. 12. Time Commitment <ul><li>Initial Set up – 3 Hours </li></ul><ul><li>Connections – 2 Hours </li></ul><ul><li>Groups </li></ul><ul><li>Questions and Answers </li></ul><ul><li>Job Seeking </li></ul><ul><li>Job Postings </li></ul>CAUTION: wait until your profile is complete Spell check and proofread Share with a friend or colleague
  12. 13. Post your Questions <ul><li>Social Media </li></ul><ul><li>Marketing Strategy </li></ul><ul><li>Direct Mail </li></ul><ul><li>Design </li></ul><ul><li>Branding </li></ul><ul><li>Printing </li></ul>

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