1. Maureen Janet Schein
2586 Grandview Forest 830-822-5312
Canyon Lake, TX 78133 reenschein@gmail.com
Career Goal
To find a position in which I can serve the company, employees, members and the public by
providing guidance for communications initiatives and professional services that enhance and
improve all relationships.
Skills
Excellent history for:
Building, enhancing a positive public image
Making influential presentations (written/verbal) and effectively communicating
Cultivating and strengthening media relationships
Managing multiple work streams and projects simultaneously
Award-winning leadership
Education
Texas State University
Bachelor of Arts in Communications, Public Relations – summa cum laude
Certification: NIMS Public Information Systems (for emergency communications)
Experience
Community Resource & Recreation Center 2009 to present
Resource Program Director
 Handle internal and external communications with board, staff, clients, donors and public.
 Develop and review operating procedures, policy development. Manage department budget.
Establish work priorities and office activities/assignments. Prepare monthly reports.
 Create and implement marketing tools for all organization events (create flyers, brochures,
graphics, paid advertising, etc). Plan, host, staff events.
 Prepare written materials; solicitations, acknowledgements and other correspondence. Prepare
talking points, slideshows for speeches, presentations, press releases. Proactively issue alerts,
media responses.
 Develop content, messaging, design of website; update as needed. Add web enhancements,
functionality; maintain content management. Direct social media strategies.
 Participate in strategic planning; assist with policy development. Coordinate activities and
services with other departments and agencies.
 Develop email marketing strategy for reaching community members.
 Coordinate and supervise 100+ volunteers for social programs; teach and instruct regarding job
duties, policies, and arrange for training. Recruit, instruct new staff.
 Serve clients by providing food and financial assistance, and other resource information.
Maintain confidentiality of client information.
 Interpret and communicate work procedures and policies to volunteer staff.
 Utilize technology advancement to improve services, efficiency, and to secure confidential
information. Lead database development committee/team; manage data entry and
implementation.

2. Public Relations Manager/Customer Service Manager/Office Manager 2007 - 2009
 Scott Glazener Investigations
 Local Landscape
 Hill Country Resort
Electric Cooperatives and affiliated organizations 1997 - 2007
Public Relations Contractor
 Develop and execute communications plan, in conjunction with strategic planning.
 Write/layout/coordinate publishing of member publications including bill inserts, newsletters
and annual reports; external news releases; marketing materials (including broadcast and print
advertising). Enhance customer satisfaction through member/public image research.
 Develop public communications policy. Direct implementation of coordination with strategic
communications/public relations plans; build message platform for business objectives.
 Collaborate with senior management on communications plan development/initiatives. Align
initiatives, targets with strategic plan goals. Update co-op board on progress.
 Analyze previous communication initiative, plan, messaging. Recommend changes for
improved impact of consistent messaging.
 Provide counsel to senior management, company leaders, department staff, and board members
on public and media communications. Serve as resource and provide guidance/counsel and
develop (arrange) training for headquarters and district location staff on communications and
media relations; create media tools for employees.
 Stay updated on renewable energy technology and sources, power interruption causes,
 Coordinate internal and external communications, ensuring consistent messaging for
organization.
Cumbres & Toltec Scenic Railroad 2006
Manager of Public and Customer Relations and Administration
 Supervise customer service employees in office work, standards, deadlines, proper procedures.
Provide guidance to employees for difficult/complex problems, complaints, disputes. Arrange
training in job duties and company policies. Recruit, instruct new employees. Recommend
promotions, transfers, hires and disciplinary action. Maintain employee files. Evaluate job
performance; make appropriate personnel action recommendation.
 Handle all escalated customer complaints to end resolution.
 Respond to all media inquiries/requests. Pursue news media coverage for increased exposure.
 Direct internal employee communication messages and content.
 Establish and build effective media, business partner and marketing relationships.
 Prepare monthly financial reports for governing board.
 Cultivate media relationships and corporate sponsorships. Maintain regular communication with
contact list. Draft news releases. Secure PSAs distribution.
 Represent corporate interests at trade shows/special events/fairs/community education, etc.
 HR contact for 77 employees; order random drug screenings and follow-up. Maintain security
of confidential employee files.
Midwest America Insurance (Part-time) 2005 - 2006
Sales Agent

3. KFLH-FM/KZRM-FM Radio, 1999 - 2006
Administrative Assistant/Sales Manager/Marketing Consultant/Show Host
 Interview city/state/legislative officials for on-air interviews.
 Develop and implement marketing proposals/strategies for advertising clients; create
sponsorship packages. Maintain/develop client portfolio.
 Coordinate event planning and annual trade show. Coordinate advertising on outside media.
Participate in development of new products, services, events.
 Assist with logo/brand/image creation for clients.
 Supervise office employees, on-air staff for maximum customer service.
 Develop station policies and contracts. Maintain client relations/continued contracts.
Rio Grande Sun newspaper 1984 - 1997
News Reporter/Photographer
 Write news/feature/sports stories; take photographs; meet all deadlines. Ensure accuracy,
completeness and readability of publication.
 Develop relationships with state legislative and Congressional staffers and office holders;
interview.
 Create/maintain source relationships; off-the-record confidentiality.
 Attend County Commission Meetings, Village Council meetings and other public events; court
cases; interview individuals, elected officials.
 Review government/corporate documents, court briefs for articles.
Computer Skills
Proficient in: Microsoft Office: Word, Publisher, Excel, PowerPoint. Natural Log software;
SoundForge 4.0; Familiar with Adobe Suite; Quickbooks.
Social Media: Facebook, Twitter, LinkedIn, Instagram.
References
Max El Tawil, former CRRC Board Member, 830-935-3496
Emery Maez, NORA Electric Co-op GM, 505-469-0546
Sherri Muniz, Rotary International PDG, 210-639-0295
Extra-Curricular
Rotary International Volunteer positions:
Rotary Leadership Institute training facilitator, 2012-present
Rotary Zone 21b-27 Curriculum Committee, 2014 and 2015
Rotary District 5840, Asst/Lt. Governor, 2013-2015
Rotary President-Elect Trainer for Texas, 2015
Rotary District 5840, District Trainer, 2015-2019
Canyon Lake Rotary Club, past president and various other positions (2007-present)
Chama Valley Rotary Club, charter member (2003-2006)
Connect Rio Arriba, media coordinator (2000 – 2004)
Comal County Communications Committee 2014
Mental Health County Task Force, 2014-2015
Awards & Honors
San Antonio Food Bank Hunger Fighting Team of the Year – 2013
Rotary District 5840 – Assistant Governor of the Year - 2014
San Antonio Food Bank Multi-Service Agency of the Year – 2015

4. Rotary District 5840 – Lieutenant Governor of the Year - 2015