The document summarizes a presentation about Sizzle Concept, a startup aiming to solve problems for artists. It discusses how current solutions like band pages and Klout do not truly address artist problems. It proposes that Sizzle Score could measure "True Fans" to help artists, and that an MVP could tackle counting fake followers. The document also covers Sizzle's target markets, strengths, weaknesses, opportunities, and threats, noting expertise in music tech but challenges in needing users and addressing legal issues. It envisions Sizzle serving enthusiast mentees, true musician mentors, and indie and pop live music fans.

1. Sizzle Concept Presentation - Positioning, Target Market, MVP and Vision
Matthias Galica with Romy Maxwell, Brian Garrett and Brett Brewer
12/13/12

2. I
-
The artist pain we aspire to soothe, together.

3. Is BandPage Solving a Real Problem?
“The splash page I made in under 60 seconds
ultimately re-defined my entire music career.” - No Artist, Ever
Really an Artist’s Biggest Problem?

4. Does Klout Even Address a Real Problem?
Biggest Problem?
“I have 27,245,022 Twitter followers and 93 Klout!”
Cool… what the #@%^ does it mean!?!

5. Do True Fans like to be special?
Yes!
What do True Fans value, at a premium?
Exclusivity! Authenticity! Access!
How can we define True to correctly spot & measure them?
Good question!

6. Worse, Buying Fake ‘Followers’ is Cheap
It’s easy to cheat the count, not just on Twitter either…
To experiment whether these kind of services actually work,
Matthias (@galica on Twitter) paid $119.95 to see…

7. Shame on you Klout!
Bad Klout!
The service added nearly 10,000 followers in under
48 hours. No negative repercussions to date.

8. Could the Sizzle Score attack this problem?
Yes!
Should we tackle this now, as a key part of the MVP?
I think so!
To solve artist pain, what can Sizzle Score also measure?
True Fans!

9. Private Alpha Begins

10. II
-
Market challenges specific to ‘music startups’
and Sizzle’s competitive edge.

11. Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09
- Raised $50MM from Sequoia et al; got up to a $24MM run rate and 95 headcount.

12. Courtesy of Dalton Caldwell: imeem founder/CEO ’03 – ’09
- Raised $50MM from Sequoia & others; got to a $24MM run rate, 95 headcount.

13. Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09

14. Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09

15. Courtesy of Dalton Caldwell: imeem Founder/CEO ’03 – ’09

16. Strengths
-Firepower that comes with Seal, Brett Brewer,
Ziya and their respective personal networks, expertise
and shared wisdom
-Priceless foundation of authenticity of the above
-Our team’s passion & expertise in music tech
-Our team’s track record of innovative
design/development on mobile & cross-platform
Weaknesses
-No current base of users or content
-‘Killer app’ requires iterative testing
-No brand recognition/awareness as yet
-Diminishing marginal utility of ‘talent show’
contents at web scale, potentially negating
network effects
SWOT Analysis

17. Opportunities
-EchoNest’s API + “scrobbling” w Facebook Open Graph API
stands us up on the shoulders of giants
-Native Login (Facebook SDK 3.1 for iOS) now available
-Leveraging SoundCloud, Youtube, Songkick, iTunes, etc APIs
in aggregate to responsibly pre-populate
Threats
-Music-tech space is absurdly crowded
-Artist and fans both have fragmentation fatigue
-Few tried & true business models available
-Byzantine legal framework to navigate
SWOT Analysis Continued

18. Mentorship/Tutor Market: Enthusiasts

19. Mentorship Market: True Musicians

20. Live Music Consumer Profile: Indie

21. Live Music Consumer Profile: Pop

22. The Vision