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Rules of the RoadRules of the Road
Matt Hernandez
Company Image: SpaceX
Rules of
the Road
Matthew Hernandez
Opportunity Recognition
Rule #1: “If we tried to think of a good idea, we wouldn’t have been able
to think of a good idea. You just have to find the solution for a problem
in your own life.” -Brian Chesky, Co-founder of Airbnb
Preparing for the Start
Rule #2: “When you are building a startup, it’s difficult. Particularly, a startup that is
expanding at the rate of Tinder. You have to give 100%, and you have to be
committed. Solving the problem has to be personal or else you’re going to
disintegrate.” -Sean Rad, Co-founder of Tinder, Inc.
When Your Best
Strategy is to Pivot
When Your Best
Strategy is to Pivot
Rule #3: "I'm always tweaking,
always trying to make it better,
constantly moving the levers
and dials."
-Steve Ells, founder and co-CEO of Chipotle
Growth Through Mergers
and Acquisitions
Rule #4: "One of the things
I tend to do is open myself
up to a variety of voices. I
try to expose myself to the
kind of culture shock that
occurs when you talk to
people who speak a
different language." -Pierre
Omidyar, founder of eBay
The Value of
Patent Protection
Rule #5: "Only the paranoid
survive." -Andy Grove, former
CEO of Intel
Rule #6: “People are the most important
thing. Business model and product will
follow if you have the right people.”
-Adam Neumann, Co-founder of WeWork
Developing a
Franchise
Model
Preparing
Your
Business
for Sale
Rule #7: “When in
doubt, bootstrap. Using
your own personal
resources is the easiest
way to start a business.
You don’t have to
convince investors
about the merits of
your idea. You just
have to convince
yourself.” -Ryan
Holmes, Co-founder of
Hootsuite
Starting a
Silicon Valley
Venture
Capital FirmRule#8: Follow the Wave. - Barry
Eggars, Partner, Lightspeed Venture Partners

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"Rules of the Road" For Becoming an Entrepreneur

  • 1. Rules of the RoadRules of the Road Matt Hernandez Company Image: SpaceX Rules of the Road Matthew Hernandez
  • 2. Opportunity Recognition Rule #1: “If we tried to think of a good idea, we wouldn’t have been able to think of a good idea. You just have to find the solution for a problem in your own life.” -Brian Chesky, Co-founder of Airbnb
  • 3. Preparing for the Start Rule #2: “When you are building a startup, it’s difficult. Particularly, a startup that is expanding at the rate of Tinder. You have to give 100%, and you have to be committed. Solving the problem has to be personal or else you’re going to disintegrate.” -Sean Rad, Co-founder of Tinder, Inc.
  • 4. When Your Best Strategy is to Pivot When Your Best Strategy is to Pivot Rule #3: "I'm always tweaking, always trying to make it better, constantly moving the levers and dials." -Steve Ells, founder and co-CEO of Chipotle
  • 5. Growth Through Mergers and Acquisitions Rule #4: "One of the things I tend to do is open myself up to a variety of voices. I try to expose myself to the kind of culture shock that occurs when you talk to people who speak a different language." -Pierre Omidyar, founder of eBay
  • 6. The Value of Patent Protection Rule #5: "Only the paranoid survive." -Andy Grove, former CEO of Intel
  • 7. Rule #6: “People are the most important thing. Business model and product will follow if you have the right people.” -Adam Neumann, Co-founder of WeWork Developing a Franchise Model
  • 8. Preparing Your Business for Sale Rule #7: “When in doubt, bootstrap. Using your own personal resources is the easiest way to start a business. You don’t have to convince investors about the merits of your idea. You just have to convince yourself.” -Ryan Holmes, Co-founder of Hootsuite
  • 9. Starting a Silicon Valley Venture Capital FirmRule#8: Follow the Wave. - Barry Eggars, Partner, Lightspeed Venture Partners