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Jak jsem poznal a ShopSys?
10/15
„Je zřejmé, že prodej po internetu stále ani zdaleka nedosáhl svého stropu. Podle informací
z prvního čtvrtletí v ČR se zdá, že růst u nás dosáhne ještě vyšších hodnot, než se původně
očekávalo. Oproti roku 2014 evidujeme asi 18 % nárůst!“ komentuje Jan Vetyška
zdroj: www.apek.cz
BRAND?
USPOKOJITOPAKOVANĚ OČEKÁVÁNÍ+ =
DIFFERENTIATE
relevantně!
Hero Magician
CaregiverRuler
Creator Everyman
JesterSage
Innocent Lover
Explorer Outlaw
Change
Order
Group BelongingSelf-knowledge
Hero Magician
CaregiverRuler
Creator Everyman
JesterSage
Innocent Lover
Explorer Outlaw
Change
Order
Group BelongingSelf-knowledge
“It can happen!”
Core Desire: knowledge of the fundamental laws of how the world or universe works
Goal: make dreams come true
Strategy: develop vision and live it
Gift: finding win-win outcomes
The Magician has the desire to search out the fundamental laws of how things work
and apply these principles to make things happen. Magicians are catalysts for
change. They expect that, if they do their part, the universe will meet them; Magicians
create from the inside out. Magicians are motivated by the desire for personal
transformation and for the chance to change people, organizations and their times.
“It can happen!”
Core Desire: knowledge of the fundamental laws of how the world or universe works
Goal: make dreams come true
Strategy: develop vision and live it
Gift: finding win-win outcomes
The Magician has the desire to search out the fundamental laws of how things work
and apply these principles to make things happen. Magicians are catalysts for
change. They expect that, if they do their part, the universe will meet them; Magicians
create from the inside out. Magicians are motivated by the desire for personal
transformation and for the chance to change people, organizations and their times.
“The world needs me”
The Caregiver is an altruist, moved by compassion, generosity and a desire to
help others. Caregivers fear instability and difficulty, not so much for themselves,
but for the impact on people who are less fortunate or resilient. The essential
qualities of a Caregiver’s relationship with others are empathy, communication,
consistency and trust. The Caregiver protects others, anticipates their needs and
accommodates them.
Core Desire: protect people from harm
Goal: to help others
Strategy: do things for others
Gift: compassion, generosity
“The world needs me”
The Caregiver is an altruist, moved by compassion, generosity and a desire to
help others. Caregivers fear instability and difficulty, not so much for themselves,
but for the impact on people who are less fortunate or resilient. The essential
qualities of a Caregiver’s relationship with others are empathy, communication,
consistency and trust. The Caregiver protects others, anticipates their needs and
accommodates them.
Core Desire: protect people from harm
Goal: to help others
Strategy: do things for others
Gift: compassion, generosity
Hero Magician
CaregiverRuler
Creator Everyman
JesterSage
Innocent Lover
Explorer Outlaw
Change
Order
Group BelongingSelf-knowledge
brandfarm.biz
hkstrategies.com
jakprezitvkostce.cz
mindless.biz
motionhouse.cz
newtoncollege.cz
karel@
karel.novotny@
karel@
karel@
karel@
karel.novotny@
Čau.

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Karel Novotný - Jak jsem poznal Shoptet a ShopSys (ShopCamp 2015)

  • 1. Jak jsem poznal a ShopSys? 10/15
  • 2. „Je zřejmé, že prodej po internetu stále ani zdaleka nedosáhl svého stropu. Podle informací z prvního čtvrtletí v ČR se zdá, že růst u nás dosáhne ještě vyšších hodnot, než se původně očekávalo. Oproti roku 2014 evidujeme asi 18 % nárůst!“ komentuje Jan Vetyška zdroj: www.apek.cz
  • 3.
  • 5. Hero Magician CaregiverRuler Creator Everyman JesterSage Innocent Lover Explorer Outlaw Change Order Group BelongingSelf-knowledge
  • 6.
  • 7. Hero Magician CaregiverRuler Creator Everyman JesterSage Innocent Lover Explorer Outlaw Change Order Group BelongingSelf-knowledge
  • 8. “It can happen!” Core Desire: knowledge of the fundamental laws of how the world or universe works Goal: make dreams come true Strategy: develop vision and live it Gift: finding win-win outcomes The Magician has the desire to search out the fundamental laws of how things work and apply these principles to make things happen. Magicians are catalysts for change. They expect that, if they do their part, the universe will meet them; Magicians create from the inside out. Magicians are motivated by the desire for personal transformation and for the chance to change people, organizations and their times.
  • 9. “It can happen!” Core Desire: knowledge of the fundamental laws of how the world or universe works Goal: make dreams come true Strategy: develop vision and live it Gift: finding win-win outcomes The Magician has the desire to search out the fundamental laws of how things work and apply these principles to make things happen. Magicians are catalysts for change. They expect that, if they do their part, the universe will meet them; Magicians create from the inside out. Magicians are motivated by the desire for personal transformation and for the chance to change people, organizations and their times.
  • 10. “The world needs me” The Caregiver is an altruist, moved by compassion, generosity and a desire to help others. Caregivers fear instability and difficulty, not so much for themselves, but for the impact on people who are less fortunate or resilient. The essential qualities of a Caregiver’s relationship with others are empathy, communication, consistency and trust. The Caregiver protects others, anticipates their needs and accommodates them. Core Desire: protect people from harm Goal: to help others Strategy: do things for others Gift: compassion, generosity
  • 11. “The world needs me” The Caregiver is an altruist, moved by compassion, generosity and a desire to help others. Caregivers fear instability and difficulty, not so much for themselves, but for the impact on people who are less fortunate or resilient. The essential qualities of a Caregiver’s relationship with others are empathy, communication, consistency and trust. The Caregiver protects others, anticipates their needs and accommodates them. Core Desire: protect people from harm Goal: to help others Strategy: do things for others Gift: compassion, generosity
  • 12. Hero Magician CaregiverRuler Creator Everyman JesterSage Innocent Lover Explorer Outlaw Change Order Group BelongingSelf-knowledge
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.