Selling food and beverage products in a competitive category can be tough. Outselling your competitors and growing your brand depends on flawless execution at the store and shelf level. Here are 50 ideas to sell more than your competitors at retail.

1. 50 Creative Display And Promotion Ideas
to Outsell Your Competitors at Retail

2. Image Source:
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#1 Clip Strips
Clip strips are long strips with vertical hooks that hold your products. Using clip strips gives you a
chance to get your products in small spots on the shelf beyond your primary placement.

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#2 POS Bins
POS Bins are buckets that store your products on the floor. These are best used to encourage
impulse buys near the register.

4. #3 Knee Knockers
Image Source:
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Knee Knockers are mobile display carts that are placed underneath counters. They're a great way
to create more facings in high traffic areas.

5. #4 Cooler Extenders
Image Source:
http://www.candyconceptsinc.com/2-Shelf-Cooler-Extender_p_4607.html
Cooler Extenders are racks placed below cooler displays. If your products pair well with
refrigerated items, cooler extenders open up opportunities for cross merchandising.

6. #5 Sampling Events
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Sampling Events entice customers to try your products before they buy. Back up big deals by
sending brand ambassadors to give away free tastes of your products.

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#6 Retailer Competitions
Retailer competitions or giveaways motivate retailers to give you great placements or additional facings
with free products, signage, or merchandise.

8. #7 Bonus Packs
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If a competitor is gaining ground in your category, try boosting your products' volume at the
same price.

9. #8 Product Bundles
Image Source:
http://www.piyopiyousa.com/babycare/mini-baby-wipe-bundle-pack.html
Package two products together for convenience. This is also a great way to introduce new
products in “sample sizes” to current best sellers.

10. #9 Starpower
Image Source:
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Celebrity endorsements can go a long way. Okay, maybe you won't be able to get Richard
Sherman to give you a vote of confidence, but finding someone locally can help when entering a
new store or region.

11. #10 Taste Tests
Image Source:
http://www.seriouseats.com/2014/03/taste-test-we-eat-every-flavor-of-cheez-its.html
Go head to head with your competitors. Blind taste tests give your product a chance to shine and
perhaps unseat your competitors' regular customers.

12. #11 Social Media Coupons
Image Source:
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Use exclusive discount codes to motivate your online fans to shop in the store.

13. #12 Manufacturer's Coupons
Image Source:
http://grocery-coupons-guid.com/image-files/manufacturer-coupon.jpg
Manufacturer's Coupons: No matter where your customers shop, a manufacturer's coupon can
give them the incentive to choose your products over a competitors.

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#13 Danglers
Hang danglers to draw attention to make your products pop on the shelf. Danglers are great for
educating shoppers about your benefits, or calling attention to active deals and promotions.

15. #14 Counter Cards
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Use pop-up cards to give shoppers more info about your brand. These are especially effective
during promotions and events when you have a table display set up.

16. #15 Window Banners
Image Source:
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Putting signs in the windows can give your brand an edge by putting your name in the shoppers'
mind before they even reach the shelf.

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#16 Ceiling Hangers
Not all stores will allow you to hang signs from the ceiling, but doing so can not only shout out
your brand's name, but can direct shoppers to your aisle.

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#17 Digital Displays
Want to really outshine your competitors? Digital displays attract shoppers to your shelf. Plus,
they're easy to update as products and offers change.

19. #18 Interactive Digital Displays
Image Source:
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Take digital a step further and give shoppers a chance to interact with your brand. Ex: Quizzes,
photos, and games.

20. #19 Snapchat Scans
Image Source:
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Snapchat makes it easy to connect with shoppers. Simply add your Snapchat QR code to your
display and shoppers can add your brand on the spot!

21. #20 Giveaways
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Sweepstakes and giveaways can generate buzz for your brand. Make it easy to sign up with a
booth or collection box in stores.

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#21 Branded Photo Booths
Whether it’s at the end of an aisle, at the back of the store, or at your event table, giving
shoppers a fun backdrop and some props with which to take photos is a fun way to differentiate
yourself from your competitors.

23. #22 Price Alert Pop Ups
Image Source:
http://www.modprint.com/display/temporary-merchandising-displays/
These cardboard sign boards announce special promotions and sales. The best part? You can
place them anywhere in the store (as long as you have permission), to reach shoppers who might
not already be looking for your brand on the shelf.

24. #23 Instant Redeemable Coupons
Image Source:
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IRCs are similar to standard sales, in that the discount is taken immediately at the register, but
seeing a separate coupon on the package makes the deal feel more exclusive.

25. #24 Header Cards
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These signs sit on top of your displays in the store, and can help differentiate your brand from
similar items nearby on the shelf.

26. #25 Tear-Off Pads
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Give shoppers the chance to take away a recipe, coupon, or cooking tip by adding a tear-off pad
to your display or promo booth.

27. #26 Pole Toppers
Image Source:
https://www.gappromo.com/images/portfolio/smirnoff.jpg
Pole Toppers are upright fixtures that hold POS signs. These are eye-grabbing and can be seen
from across a store, directing shoppers to your aisle.

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#27 Themed Displays
Design displays based on holidays and events to draw in customers and relate to their interests.

29. #28 Outriggers
Image Source:
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These racks go over a retailer's standard gondola and give you additional facings.

30. #29 PDQ Displays
Image Source:
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“Pretty Darn Quick” displays are cardboard boxes that are preloaded with products. They can
pop up anywhere there's room, and require little to no maintenance from the retailer.

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#30 Side Stacks
These endcaps sit at the end of a standard gondola, extending the aisle and creating new facings.

32. #31 Slat Walls
Image Source:
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Slat Walls are a type of display set-up that uses slats instead of peg holes. While they require
special hardware to set up, slat walls offer unique options for displays.

33. #32 Cross Merchandising
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Pairing your products with other similar items is a great way to boost sales and make it more
convenient for shoppers to select your brand than your competitor.

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#33 Single Product Displays
These put the viewer's entire focus on just one flagship product. Sometimes, taking away choice
and just featuring one item can help inspire a purchase.

35. #34 Make use of feature coolers
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Coolers draw extra attention to your products and keep your products fresh and ready to enjoy.

36. #35 Endcap Displays
Image Source:
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Products in endcaps often sell faster than those placed in the aisle, because shoppers see them
first.

37. #36 Advertise on Shopping Carts
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Using shopping carts to call out your product puts your brand front and center while people walk
around the store.

38. #37 Corrugated Standalone
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Brands can load these cardboard towers with merchandise, getting additional facings anywhere
in the store.

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#38 Island Displays
Island Displays sit on the floor and are open on all four sides, making products accessible and
visible.

40. #39 Jump Shelf
Image Source:
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These on-shelf displays take up neighboring space to feature a brand.

41. #40 Shelf Talkers
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Shelf Talkers draw attention and add extra bits of information to your display. Use this space to
call out a benefit or human aspect of your brand.

42. #41 Outdoor Displays
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Showing your products near parking lots or entryways can put your brand at the top of shoppers'
lists before they ever see your competitors.

43. #42 Wing Displays
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Wing Displays extend from endcaps. Creating wing displays is a clear way to find space on the
endcap, even if those facings have already been sold.

44. #43 Action Alley
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Also known as the "race track," the ring around the outside of the store is the largest aisle, and
gets the most traffic of any location in the store.

45. #44 Classic Pegboard
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This classic display type is for hanging products from the shelf. Pegboards are great for products
that have a hard time standing up on their own on the shelf.

46. #45 Ingredients
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Are your ingredients better than your competitors'? Make it known! Whether it’s on your
packaging, in a sampling event, or with a display, highlighting ingredients builds shopper loyalty.

47. #46 Color-Based Displays
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Try building displays around a few, bold colors. Those stand out (and make your products pop),
better than busy, complex displays.

48. #47 Product Lighting
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Whether it’s a display somewhere else in the store or around your product on the shelf, set up
lights that make your products look appealing.

49. #48 Merchandising
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Having neat displays might seem like a small task, but it goes a long way to building your brand
image. Some brands have their sales reps straighten up the shelves during every visit.

50. #49 Stock Levels
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Even loyal fans have no choice but to choose another brand when your spot on the shelf is
empty.

51. #50 Walking Advertisements
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Take advantage of your sales team out in the field! Arm them with branded gear they can wear
in the store to spread brand recognition.