Our speech in Liverpool at the International Festival of Business. We scale up your business to achieve profit on exit

1. 8/18/16 1
Taras Services Ltd
Matteo Turi FCCA, Managing Partner
Experts in Business Plan | Accounting |
Growth Capital | Franchising | Exit
“WE SCALE UP YOUR BUSINESS TO ACHIEVE PROFIT ON EXIT ”

2. 8/18/16 2
Scale up your business to achieve profit on exit - Summary
Section A – Our approach to finance & our recent successes
Section B – 3 common business failures, 3 ways to grow your business & 3 business valuation methods
Section C – Our partnerships
Section D – Our advisory approach : 15 questions to answer for successful growth strategies
Section E – Funding solutions for startups
Section F – Exit plan and how to maximize value
Section G – Franchising and how to maximize value
Section H – The 4 components of success
Section I - Our CFO & accounting service combined
Section J – Q&A

3. 8/18/16 3
Section A – Our approach to finance

4. 8/18/16 4
Taras CFO Services - Bean counters or bean growers?
Bean counting is needed to establish financial
position of the business. This is a role usually
performed by a book-keeper/financial
accountant and is vital to the business.
Bean growing is needed to sustainably grow
the business. This role is performed by a CFO
BOTH ARE NEEDED FOR SUCCESS!

5. 8/18/16 5
Taras Services Ltd – Recent successes
q 85 million Euros refinancing in the water sector for a 20 year Capital development
program
q 27 million Euros new free cash flow created with refinancing
q 40 million Euros investments in natural resources in 6 countries
q Major turnaround, acquisitions and IPO exit plan executed in telecom (£20 million
raising), professional services (EBIT from 1% to 7%) and financial services (15 million
euros acquisition from USA of Italian company)
q Due diligence and price negotiation on exits and acquisition

6. 8/18/16 6
Section B –
3 common business failures
3 ways to grow your business
3 business valuation methods

7. Taras CFO Services – 3 common business failures
1) No funding for growth
2) No exit plan & low value
3) Early closure of business

8. Taras CFO Services – 3 common business failures

9. Taras CFO Services – 3 ways to grow a business
10
20
30
50
70
100
150
1 -2 -6 -8
-20
10
40
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
Sales
Cash flow
10
20
30
50
70
100
150
1 2 5
10
20
30
50
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
2. With finance support
10
25
30
50
70
80
90
1
10
40
80
120
150
200
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7
3. With franchising
1. No finance support
We aim for sustainable growth & financial success
LOW VALUE EXIT
FAIR VALUE EXIT
HIGH VALUE EXIT

10. 8/18/16 10
Discounted cash flow
Net asset value
Guidelines company analysis
Taras CFO Services – 3 ways to value a business

11. 8/18/16 11
Section C – Our partnerships

12. 8/18/16 12
SUMMARY – TARAS NETWORK
Taras Services Ltd
Advisory,
Franchising,
Acquisition
International
growth &
exit
Products
trading
across 12
countries
Taras CFO Services – Our 3 partnerships

13. 8/18/16 13
Section D – Our advisory approach & 15 questions

14. 8/18/16 14
ADVISORY – 15 QUESTIONS WE ADDRESS
1) I currently have a specific plan in place right now to grow and develop my business
2) I know the current value of my business
3) I understand how franchising could potentially be of value to the growth of my business
4) I am the highest paid person in my business for the amount of time I spend there
5) I currently spend too much time in the day to day running of my business
6) I'd like to spend more time working on the future growth and expansion of my business
7) I find it difficult to find, keep and motivate my staff
8) I have a documented plan to exit my business with a timeline
9) The business would suffer/decline if I was absent from it for an extended period of time
10) I'd like to find out more about how I can increase the value of my business
11) I have properly documented procedures for my Business
12) I have CRM systems interlink to exchange and store all client data
13) I review the individual & joint performance of my team with them on a regular basis
14) I work on my overall business strategy for a minimum of 5 hours a week
15) I have held a staff training day in the last 12 months
Taras CFO Services – Our Advisory approach

15. 8/18/16 15
Section E – Funding solutions for start-ups

16. 1. Goods
shipped
2. Goods
arrive
3. Client
accepts goods
4. Invoice to
client
5. Cash
collected
from client
Trade financing advance
payment to supplier
Invoice financing
advance
receipt
Invoice balance
received.
Position is closed
Taras CFO Services – how we fund growth in startups

17. 8/18/16 17
Section F – Exit plan & how to maximize your value

18. 8/18/16 18
Taras CFO Services – the 3 Exit phases
1. Valuation
assessment
2. Preparation
>12 months
3. Execution
>6 months
Fee structure:
- A monthly advisory fee
- A success fee on execution. Typically 15-20% of the value added

19. 8/18/16 19
Taras CFO Services – how to add value on exit : internationalization
q The buyer will pay you a
premium if you have
international presence
q Opening to new markets
will automatically add
value to your business
value

20. 8/18/16 20
Taras CFO Services – how to add value on exit : Succession Planning
q The business must
function without you
q Succession planning will
ensure the right value on
exit
q Early succession planning
will ensure success

21. 8/18/16 21
q Higher cash generation
q Internationalization of
business
q Turnkey solution for buyers
Taras CFO Services – how to add value on exit : Franchising

22. 8/18/16 22
Section G – Franchising & how to maximize your value

23. 8/18/16 23
Taras CFO Services – Franchising your business

24. 8/18/16 24
Taras CFO Services – the 8 phases
1. The opportunity
2. Operations Manual
3. Contracts
4. Franchise package
5. Franchise recruitment
6. Franchise training
7. Launch franchise business
8. Controlled growth & support

25. 8/18/16 25
Taras CFO Services – the execution of the 8 phases

26. 8/18/16 26
Taras CFO Services – the 3 levels of franchising adoption
Early adopters
low licence price
Medium adopters
higher licence
price
Mature adopters
highest licence
price

27. 8/18/16 27
Taras CFO Services – the 4 winners in franchising
GDP
increase
2.
Franchisee
1. Bank
4. Taras
3.
Franchisor Banks lends with
low risk
Enterpreneurs acquire a safe business
Client increase business
value and cash flow
With our partners we
add value to the client

28. 8/18/16 28
Section H – The 4 components of success

29. 8/18/16 29
Performance Control
ProcessPeople
Assurance, insurance, contracts, compliance
Transactions, IT, systems
Tax, budgeting, reporting,
treasury
Recruitment, development,
performance, succession
Taras CFO Services – the 4 components of success

30. 8/18/16 30
SECTION C : THE BALANCED SCORECARD APPROACH

31. 8/18/16 31
Taras CFO Services – Performance
qTax planning
qFinancial analysis
qMargin & cost control
qFinancial planning
qCash management
Each are of performance is analyzed as follows:
1) Summary of objectives
2) Owner
3) Frequency of measurement
4) Measure
5) Baseline
6) Target
7) Red Amber Green status
8) Commentary

32. 8/18/16 32
Taras CFO Services : Control
qAssurance map
qInsurance program
qContract management
qERM
qAccounting policies
qTax compliance
Each area of control is analyzed as follows:
1) Summary of objectives
2) Owner
3) Frequency of measurement
4) Measure
5) Baseline
6) Target
7) Red Amber Green status
8) Commentary

33. 8/18/16 33
Taras CFO Services : People
qRecruitment
qLearning & development
qSuccession planning
qPerformance management
Each area of control is analyzed as follows:
1) Summary of objectives
2) Owner
3) Frequency of measurement
4) Measure
5) Baseline
6) Target
7) Red Amber Green status
8) Commentary

34. 8/18/16 34
Taras CFO Services : Processes
qFinancial Reporting
qFinancial systems
qInformation management
qTransaction processing
qProcesses to franchise
your business
Each area of control is analyzed as follows:
1) Summary of objectives
2) Owner
3) Frequency of measurement
4) Measure
5) Baseline
6) Target
7) Red Amber Green status
8) Commentary

35. 8/18/16 35
Section I – Our CFO & accounting services combined

36. 8/18/16 36
Taras CFO Services : Our CFO & accounting services
Cost (Monthly)
Annual Turnover bands >£50k<£200k >£200k<£500k >£500k<£1m >£1m<£2m >£2m<£5m >£5m<£10m
Performance Service
Tax Planning Accounting £40 £75 £150 £165 £325 £575
Financial Analysis CFO £575
Margin & cost control CFO £165 £325 £575
Financial Planning CFO £165 £325 £575
Cash Management CFO £165 £325 £575
Control
Assurance Map CFO
Insurance Program CFO
Contract Management CFO
Enterprise Risk Management CFO
Accounting policies CFO £165 £325 £575
Tax compliance Accounting £40 £75 £150 £165 £325 £575
People
Recruitment CFO
Learning & development CFO
Performance management CFO £325 £575
Succession planning CFO
Process
Transaction processing Accounting £40 £75 £150 £165 £325 £575
Information management CFO
Financial systems Accounting £40 £75 £150 £165 £325 £575
Financial reporting Accounting £40 £75 £150 £165 £325 £575
Total monthly fees £200 £375 £750 £1,485 £3,250 £6,325

37. 8/18/16 37
Section J – Questions & answers

38. CONTACT US
8/18/16 38
Managing Partner : Matteo Turi
Financial Accountant: Urszula Baker
Trading address : 207 Regent Street W1B 3HH
Tel. +44/(0) 20 32 87 10 55
Tel. +44/(0) 20 32 87 10 44
E: mt@taras-financial.co.uk
info@taras-financial.co.uk