This is the workshop presentation I gave at the CTC/CycleNation conference in October 2015.
It focuses on specific ideas that CycleSheffield have used as part of our campaigning work.
Download the slides to see all the notes.
2024: The FAR, Federal Acquisition Regulations - Part 27
Effective, Inviting & Inclusive Campaigning - Workshop and Ideas-sharing
1. Matt Turner - CycleSheffield
Effective, Inviting & Inclusive Campaigning
Workshop and Ideas-sharing
Matt Turner, Chair of Cycle Sheffield
@CycleSheffield
2. WORKSHOP & IDEAS SWAP
•We’re going to share some of the events, campaigns & initiatives we’ve organised
•We want you to tell us what you’ve been doing in your local groups
•CycleSheffield is a voluntary group with no paid staff
•We have a core organising committee and over 500 paying members
8. How we got better photos!
• Befriend a professional photographer!
• Get a mix of portrait shots & scenes
• Go for colour, vibrancy and personality
•Stage events!
12. Problem: Major new city centre
development likely to neglect cycling as
a transport option
Solution: Make sure the new
development include safe cycle routes
and bike parking
Opportunity: There is a consultation
now which will dictate the priorities of
the development.
Mechanism: Postcards
Barriers to action reduced by: Postcards
are pre-printed. Just add a name and
postcode and send to freepost address.
Mini Campaign: Sheffield Retail Quarter Consultation
13. Problem: Lots of cyclists who have
come off their bikes on tram tracks,
often causing injury.
Solution: Make routes along tram tracks
safe.
Opportunity: Council does not know
scale and is trying to fob us off with
warning signs.
Mechanism: Website where people can
report crashes on the tram tracks. We
collect the data.
Barriers to action reduced by: People
know where to turn if this happens,
web form easier to fill in than email to
council.
Ongoing Campaign: Tramcrash.co.uk
14. Problem: Most people in Sheffield are denied the freedom to ride a bike because of a
hostile urban environment.
Solution: Create Space for Cycling so everyone has choice to use a bike for transport.
Opportunity: May 2015 local elections saw local council politicians up for election.
Major Campaign: Space for Cycling, Spring 2015
15. Mechanism 1.
Website where people can ask their candidates to support a specific improvement in their
ward.
Barriers to action reduced by: Website means individuals don’t have to hunt out email
addresses for candidates, they can customise a template message.
Major Campaign: Space for Cycling, Spring 2015
16. Mechanism 2:
Mass Ride where people can show their support.
Barriers to action reduced by: It takes little knowledge or commitment to stand up and be
counted as part of a mass ride. You just have to turn up!
Major Campaign: Space for Cycling, Spring 2015
19. We walked around site
and Matt explained to us
exactly what was
happening where.
E.g.
“This road where you’re
standing will become the
main access road to the
new carpark.”
Sheffield Retail Quarter site visit
People will decide whether they want to join your group based on whether or not they see people like themselves in your photos.
Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
People will decide whether they want to join your group based on whether or not they see people like themselves in your photos.
Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
People will decide whether they want to join your group based on whether or not they see people like themselves in your photos.
Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
People will decide whether they want to join your group based on whether or not they see people like themselves in your photos.
Perhaps more importantly the general public will decide whether or not it identifies with you and your cause depending on if they can identify with your image.
New images meant we could change our website from this...
To this.
Simple postcards to increase the number of people responding to a consultation.
Pre-written points to focus the message.
A simple google form to allow people to report crashes on tram lines.
A website where you can email your council candidates quickly and easily.
Consistent message with a single ask for each ward.
A big ride.
Easy to come to and take part, all sorts of people.
WriteToThem – Easy to link to if you want people to be able to write to their councillors, MPs, or others.
Use this as your call to action with a clear message. Use the specific links for specific types of representatives. https://www.writetothem.com/about-linktous
Cycle campaigning attracts academics, experts and people who love detail.
Often in our dealings with the council we have to look at plans, statistics and long council documents.
Run events on site, walking around the development, showing people what’s going to happen.
Facebook page
Website/blog
Newsletter
The CycleSheffield awards, a different sort of event that attracts all sorts of people.
Cycling in the Pub. A presentation and social evening on a specific topic.
Streetfilms.
All are creative commons, download them and show them in an evening. Invite people along, don’t focus on cycling, but on bigger liveable city issues. You’ll reach a new audience.
Present at semi related non cycling events. Like Sheffield Design Week.