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Customers 1st Presentation

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Presented by David Alston of Radian6 at the Customers 1st conference in Phoenix, AZ

Published in: Technology, Education
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Customers 1st Presentation

  1. 1. Answeringthe Social Phone.<br />@davidalston of @radian6<br />
  2. 2. Social PhoneEtiquette<br />
  3. 3. Ideas<br />Compliments<br />Memes<br />Complaints<br />Crisis<br />Influencers<br />Competition<br />Crowds<br />Campaign<br />Needs<br />
  4. 4. The New Framework:<br />The 5 C’s<br />
  5. 5. Content<br />
  6. 6. Community<br />
  7. 7. Conversation<br />
  8. 8. Collaboration<br />
  9. 9. Connections<br />
  10. 10. OK, let’s get practical.<br />
  11. 11. Find & Resolve<br />Complaints<br />2<br />
  12. 12. Track Resonanceof Issues<br />
  13. 13. Push leads into the Funnel<br />
  14. 14. Propel Campaigns through Listening<br />
  15. 15. Find & Build Communityon Passion<br />
  16. 16. Tag & Share <br />Testimonials<br />2<br />
  17. 17. Track & Activate Advocates<br />
  18. 18. Answer Questions In Your Field<br />
  19. 19. Uncover ContenttheCommunity Needs<br />
  20. 20. Measure your Engagement Efforts<br />
  21. 21. What’s gonna stop you?<br />
  22. 22. Policies<br />
  23. 23. culture<br />
  24. 24. Bureaucracy<br />
  25. 25. Momentum<br />
  26. 26. Window<br />Dressing<br />
  27. 27. Lack of Top Level Support<br />
  28. 28. Lack of a Plan<br />
  29. 29. Disbelief & <br />Misinformation<br />
  30. 30. Lack of resources<br />
  31. 31. It won’t happen over night.<br />
  32. 32. Find your<br />path, and get<br />startednow.<br />
  33. 33. But most of all,<br />Have fun <br />
  34. 34. Let’s connect.<br />

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