We give essential design tips and a "makeover" of common market research quantitative charts within Powerpoint, in order to deliver clearer and more concise story-telling. The full webinar recording (accessible from www.q-researchsoftware.com) includes a brief demonstration of how to automate the production and updating of PowerPoint charts, tables and figures using our software (Q). Complementing this is a brief tour of Displayr (the online reporting/dashboarding companion).

1. Extreme Makeover: PowerPoint edition
Q - R E S E A R C H S O F T W A R E . C O M
W E B I N A R
BEFORE

4. Today’s MAKEOVER event!
1. 5 design tips for better-looking slides
2. MAKEOVER charts - to tell a clearer story
3. Automation of PowerPoint charting
4. Complementing with online reporting

5. Today’s MAKEOVER event!
1. 5 design tips for better-looking slides
2. MAKEOVER charts - to tell a clearer story
3. Automation of PowerPoint charting
4. Complementing with online reporting
Market Research
Data Science
Graphic Design
Customer Success

6. Jackson Pollock

7. Trying to highlight some interesting bits

8. Title relating to topic area
Possible sub-title
Question name
Footer info (eg; base)
Bit of commentary that is mostly descriptive and obvious.

9. Summary Implications
Lazy market research PowerPoint report structure

10. Quit monkeying around!
Summary Implications

11. The story makes the numbers interesting.
The numbers make the story credible.

12. Title relating to topic area
xxx
Possible sub-title
Question name
Footer info (eg; base)
Bit of commentary that is mostly descriptive and obvious.
Arresting insight headline that links
to the research problem!
Key points
Clear & captivating charts / figures / mnemonics
Linking data
Main point is the data,
or we just say something about it that
may eventually link to story
The main point tells story,
which is supported by data
Data-focused Story-focused

13. Appendix

14. And reporting…!
ANALYSIS
• Shortcuts to finding the story
• DIY advanced analysis
• Instant updates
(no syntax required)
REPORTING
• Greater array of visualizations
• Directly generate charts in PPT
(and tables)
• Automatic updating of slides

15. ONE CLICK
OLD SCHOOL Q
• Cut and paste data
• Manipulating data
• Checking for errors
• Finding and fixing errors
• Repeat (x1000)

16. More time to do
more of this!
Help to
make these+ =
Time is of the essence as a researcher!
Save time
doing this

17. For charts and slides
DESIGN TIPS
5

18. 1 Design tip 1: Good colour
 Selective use
 Generate a palette – eg: https://coolors.co/
 Consider tone (grayscale)
 Set up in Slide Master

20. A scale question
4%
9%
13%
12%
14%
16%
7%
12%
19%
17%
29%
25%
15%
34%
25%
31%
23%
42%
42%
8%
17%
24%
11%
5%
32%
38%
26%
17%
24%
13%
Coca-Cola
Pepsi
Coke Zero
Pepsi Max
Diet Coke
Diet Pepsi
Hate Dislike Neither like nor dislike Like Love
BEFORE

21. Divergent scale?
4%
9%
13%
12%
14%
16%
7%
12%
19%
17%
29%
25%
15%
34%
25%
31%
23%
42%
42%
8%
17%
24%
11%
5%
32%
38%
26%
17%
24%
13%
Coca-Cola
Pepsi
Coke Zero
Pepsi Max
Diet Coke
Diet Pepsi
Hate Dislike Neither like nor dislike Like Love
-100 -50 0 50 100 -100 -50 0 50 100

22. Tone matters

23. Better in black and white
4%
9%
13%
12%
14%
16%
7%
12%
19%
17%
29%
25%
15%
34%
25%
31%
23%
42%
42%
8%
17%
24%
11%
5%
32%
38%
26%
17%
24%
13%
Coca-Cola
Pepsi
Coke Zero
Pepsi Max
Diet Coke
Diet Pepsi
Hate Dislike Neither like nor dislike Like Love

24. Better in black and white

25. In addition to sorting:
 Use color gradient
 Decreasing size
Coke Zero - When 'at home'
Coca-Cola - When 'at home'
Coke Zero - When 'out and about'
Diet Coke - When 'at home'
Pepsi Max - When 'at home'
Coca-Cola - When 'out and about'
Pepsi Max - When 'out and about'
Diet Coke - When 'out and about'
Pepsi - When 'at home'
Pepsi - When 'out and about'
Diet Pepsi - When 'out and about'
Diet Pepsi - When 'at home'
2 Design tip 2: Scale color/size

26. Coke Zero - When 'at home'
Coca-Cola - When 'at home'
Coke Zero - When 'out and about'
Diet Coke - When 'at home'
Pepsi Max - When 'at home'
Coca-Cola - When 'out and about'
Pepsi Max - When 'out and about'
Diet Coke - When 'out and about'
Pepsi - When 'at home'
Pepsi - When 'out and about'
Diet Pepsi - When 'out and about'
Diet Pepsi - When 'at home'
BEFORE

27. Coke Zero - When 'at home'
Coca-Cola - When 'at home'
Coke Zero - When 'out and about'
Diet Coke - When 'at home'
Pepsi Max - When 'at home'
Coca-Cola - When 'out and about'
Pepsi Max - When 'out and about'
Diet Coke - When 'out and about'
Pepsi - When 'at home'
Pepsi - When 'out and about'
Diet Pepsi - When 'out and about'
Diet Pepsi - When 'at home'
0
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100

29.  Arrange content on slide
into implicit rectangles
3 Design tip 3: Form rectangles

30. 0% 20% 40% 60% 80%
Colleague recommendation
Previous work together
Affordability of services
National reputation
Local knowledge
Content expertise
Demonstration of results
% selecting given attribute
Demonstration effectiveness is most important
consideration when selecting a provider
In general, what attributes are the most important to you in selecting a service provider?
(Choose up to 3)
Affordability and experience
working together previously,
which were hypothesized to be
very important in the decision
making process, were both cited
less frequently as important
attributes.
Survey shows that
demonstration of results is the
single most important
dimension when choosing a
service provider.

31. 0% 20% 40% 60% 80%
Demonstration of results
Content expertise
Local knowledge
National reputation
Affordability of services
Previous work together
Colleague recommendation
% selecting given attribute
In general, what attributes are the most important to you in selecting a service provider?
(Choose up to 3)
Demonstration of results is the single
most important dimension when choosing
a service provider.
Affordability and experience working
together previously, which were
hypothesized to be important in the
decision-making process, were both cited
less frequently as important attributes.
Demonstration effectiveness is most important
consideration when selecting a provider

32. 0% 20%40%60%80%
Colleague recommendation
Previous work together
Affordability of services
National reputation
Local knowledge
Content expertise
Demonstration of results
% selecting given attribute
Demonstration effectiveness
is most important consideration when
selecting a provider
In general, what attributes are the most important to
you in selecting a service provider?
Survey shows that
demonstration of results
is the single most
important dimension
when choosing a
service provider.
Affordability and
experience working
together previously, which
were hypothesized to be
very important in the
decision making process,
were both cited less
frequently as important
attributes.
0% 20% 40% 60% 80%
Demonstration of results
Content expertise
Local knowledge
National reputation
Affordability of services
Previous work together
Colleague recommendation
% selecting given attribute
In general, what attributes are the most important to you in selecting a service provider?
(Choose up to 3)
Demonstration of results is the
single most important dimension
when choosing a service provider.
Affordability and experience
working together previously,
which were hypothesized to be
important in the decision-making
process, were both cited less
frequently as important attributes.
Demonstration effectiveness is most important consideration
when selecting a provider
BEFORE

33. Legends require additional eye
movement = more work!
4 Design tip 4: Avoid legends

34. 0
50
100
150
200
250
300
350
400
450
January 2017 February 2017 March 2017 April 2017 May 2017 June 2017
Coca-Cola
Diet Coke
Coke Zero
Pepsi
Diet Pepsi
Pepsi Max
BEFORE

35. 0
50
100
150
200
250
300
350
400
450
January 2017 February 2017 March 2017 April 2017 May 2017 June 2017
Coca-Cola
Diet Coke
Coke Zero
Pepsi Max
Pepsi
Diet Pepsi

36.  Changing the size of slopes on
charts to have an average value
of around 45°.
45°
5 Design tip 5: Bank to 45 degrees

37. 0
50
100
150
200
250
300
350
400
450
January 2017 February 2017 March 2017 April 2017 May 2017 June 2017
BEFORE
Coca-Cola
Diet Coke
Coke Zero
Pepsi Max
Pepsi
Diet Pepsi

38. 0
50
100
150
200
250
300
350
400
450
January
2017
February
2017
March
2017
April
2017
May
2017
June
2017
0
50
100
150
200
250
300
350
400
450
45°
Coca-Cola
Diet Coke
Coke Zero
Pepsi Max
Pepsi
Diet Pepsi
Coca-Cola
Diet Coke
Coke Zero
Pepsi Max
Pepsi
Diet Pepsi

39. 0
50
100
150
200
250
300
350
400
450
January
2017
February
2017
March
2017
April
2017
May
2017
June
2017
Coca-Cola
Diet Coke
Coke Zero
Pepsi Max
Pepsi
Diet Pepsi

40. Simple can be harder than complex: You have to
work hard to get your thinking clean to make it
simple. But it’s worth it in the end because once
you get there, you can move mountains.
S T E V E J O B S

41. BEFORE

43. SORT BY MAGNITUDE PLEASE!
91%
65%
26%
22%
11%
10%
6%
2%
1%
traditional
older
rebellious
open to new experiences
innocent
sleepy
feminine
health-conscious
weight-conscious
BEFORE

44. 91%
65%
26%
22%
11%
10%
6%
2%
1%
traditional
older
rebellious
open to new experiences
innocent
sleepy
feminine
health-conscious
weight-conscious
SORT BY MAGNITUDE PLEASE!

45. +/- 2
CONSIDER MILLER’S LAW

46. 43%
38%
26%
11%
8%
6%
6%
6%
5%
4%
4%
3%
3%
3%
3%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
0%
0%
0%
Apple
Google
Coca-Cola
Microsoft
Toyota
IBM
Samsung
Amazon
Mercedes-Benz
GE
BMW
McDonald's
Disney
Intel
Facebook
Cisco
Oracle
Nike
Louis Vuitton
H&M
Honda
SAP
Pepsi
Gillette
American Express
IKEA
Zara
Pampers
UPS
Budweiser
J.P. Morgan
eBay
Ford
Hermès
Hyundai
Nescafe
Accenture
Audi
Kellogg's
Volkswagen
Philips
Canon
Nissan
Hewlett Packard Enterprise
L'Oréal
AXA
HSBC
HP
Citi
DO WE NEED ALL THESE POINTS?
BEFORE

47. 43%
38%
26%
11%
8%
6%
6%
6%
10%
Apple
Google
Coca-Cola
Microsoft
Toyota
IBM
Samsung
Amazon
NET Other
POPPING POINTS INTO AN “OTHER” CATEGORYPOPPING POINTS INTO AN “OTHER” CATEGORY

48. OR JUST USE A FOOTNOTE
43%
38%
26%
11%
8%
6%
6%
6%
Apple
Google
Coca-Cola
Microsoft
Toyota
IBM
Samsung
Amazon
All other brands <4% mentions (full list in Appendix)

49. 43%
38%
26%
11%
8%
6%
6%
6%
5%
4%
4%
3%
3%
3%
3%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
0%
0%
0%
Apple
Google
Coca-Cola
Microsoft
Toyota
IBM
Samsung
Amazon
Mercedes-Benz
GE
BMW
McDonald's
Disney
Intel
Facebook
Cisco
Oracle
Nike
Louis Vuitton
H&M
Honda
SAP
Pepsi
Gillette
American Express
IKEA
Zara
Pampers
UPS
Budweiser
J.P. Morgan
eBay
Ford
Hermès
Hyundai
Nescafe
Accenture
Audi
Kellogg's
Volkswagen
Philips
Canon
Nissan
Hewlett Packard Enterprise
L'Oréal
AXA
HSBC
HP
Citi
IF YOU WANT TO SHOW THERE’S A SCATTERING…
BEFORE

50. TRY THE TREE MAP?
(EMPHASIZES SHARE OF RESPONSE)

51. PIE CHARTS = SHOWING PROPORTIONALITY
52
48
Leave Remain
Brexit Referendum
BEFORE

52. 52
48
Brexit Referendum
Leave Remain
PIE CHARTS = SHOWING PROPORTIONALITY

53. Chrome 48.0, 42%
IE 11.0, 10%
Firefox 44.0, 7%
Safari iPad, 5%
Chrome for Android, 4%
Firefox 43.0, 4%
Safari 9.0, 3%
Chrome 47.0, 2%
Edge 13, 1%
Android 0, 1%
IE 8.0, 1%
IE 9.0, 1%
IE 10.0, 1%
Opera 35.0, 1%
Other, 1%
Chrome 45.0, 1%Chrome 46.0, 1%Chrome 43.0, 1%Chrome 31.0, 1%
Safari 8.0, 1%
Chrome 44.0, 1%
Edge 12, 0%Firefox 38.0, 0%Chrome iPad, 0%Firefox 42.0, 0%Firefox 45.0, 0%Firefox 31.0, 0%Opera 34.0, 0%Chrome 41.0, 0%Opera 12.1, 0%Chrome 42.0, 0%
Chrome 39.0, 0%
Firefox 41.0, 0%Chrome 50.0, 0%Chrome 49.0, 0%Firefox 39.0, 0%
Yandex Browser 15.12,
0%
Yandex Browser 16.2,
0%
Chrome 40.0, 0%Safari 6.1, 0%Maxthon 4.4, 0%Firefox 37.0, 0%
360 Safe Browser 0, 0%
Chrome 33.0, 0%Chrome 36.0, 0%Chrome 35.0, 0%Firefox 35.0, 0%Chrome 37.0, 0%Chrome 38.0, 0%Safari 6.2, 0%Firefox 36.0, 0%Safari 5.0, 0%
TOO MANY LABELS ON A PIE CHART!
BEFORE

54. VISUALIZATION SOFTWARE SORTS THE LABELS FOR YOU

55. DONUT CHARTS EVEN BETTER

56. MY FAILED ATTEMPT TO MAKE A DONUT WITHIN POWERPOINT

57. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feminine
Health
Innocent
Older
OpenRebellious
Sleepy
Traditional
Weight
Coke Diet Coke Coke Zero Pepsi Diet Pepsi Pepsi Max
EVER SEEN A BRAND “FOOTPRINT”?
BEFORE

58. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feminine
Health
Innocent
Older
OpenRebellious
Sleepy
Traditional
Weight
Coke Pepsi
WHAT DOES THE SHAPE EVEN MEAN?

59. 0
0.5
1
1.5
2
2.5
3
3.5
midnight
1am
2am
3am
4am
5am
6am
7am
8am
9am
10am
11am
noon
1pm
2pm
3pm
4pm
5pm
6pm
7pm
8pm
9pm
10pm
11pm
Coffee Beer
(RADAR CHARTS ARE MEANT FOR CYCLICAL DATA!)

60. 60
% Feminine Health Innocent Older Open Rebellious Sleepy Traditional Weight
Coke 6% 2% 10% 64% 22% 25% 9% 91% 1%
Diet Coke 56% 58% 22% 23% 9% 5% 24% 16% 76%
Coke Zero 22% 54% 11% 6% 51% 56% 10% 3% 63%
Pepsi 9% 3% 10% 38% 17% 18% 13% 55% 0%
Diet Pepsi 61% 58% 45% 11% 17% 4% 30% 4% 77%
Pepsi Max 9% 31% 7% 7% 49% 45% 6% 5% 40%
HEAT MAP IS AN EASY-HACK… BUT A BIT “WALL OF NUMBERS”

61. “GRID OF BARS” + SCALING

62. DIAGONALIZE!

63. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feminine
Health
Innocent
Older
OpenRebellious
Sleepy
Traditional
Weight
Coke Diet Coke Coke Zero
Pepsi Diet Pepsi Pepsi Max
WHICH IS BETTER?
BEFORE

64. Total sample; Unweighted; base n = 600 TYPICAL SCALE QUESTION
BEFORE
4%
9%
13%
12%
14%
16%
7%
12%
19%
17%
29%
25%
15%
34%
25%
31%
23%
42%
42%
8%
17%
24%
11%
5%
32%
38%
26%
17%
24%
13%
Coca-Cola
Pepsi
Coke Zero
Pepsi Max
Diet Coke
Diet Pepsi
Hate Dislike Neither like nor dislike Like Love

65. Total sample; Unweighted; base n = 600
74
46
44
41
35
19
Coca-Cola
Pepsi
Coke Zero
Pepsi Max
Diet Coke
Diet Pepsi
Hate Dislike Like Love
NEGATIVE SWING + SORT + MILLER’S LAW + TOP 2 BOX

66. Nett 6-10 (top
4 box)
Mean score
83 ↑ 7.4 ↑
83 ↑ 7.4 ↑
81 ↑ 7.3 ↑
77 ↑ 7.2 ↑
75 ↑ 7.0 ↑
75 ↑ 7.0 ↑
73 6.9 ↑
71 6.8
71 7.0 ↑
69 6.7
69 6.7
66 6.6 ↓
65 ↓ 6.6 ↓
61 ↓ 6.3 ↓
58 ↓ 6.2 ↓
35 ↓ 4.8 ↓
WHAT’S THE STORY HERE?
All figures are %’s
66
13 13
14
13
15
17
20
21
21
23
23
22
20
26
25
24
27
21
12
12
10
12
14
12
13
14
11
11
10
14
13
15
12
8
20
20
23
19
18
21
21
19
17
21
20
18
17
17
18
10
23
19
22
22
23
21
19
20
21
18
18
17
17
14
14
8
15
11
11
11
10
9
9
7
8
8
10
8
9
7
7
5
14
18
14
14
10
10
9
9
11
10
11
9
9
8
7
5
Attribute A
Attribute F
Attribute E
Attribute P
Attribute D
Attribute G
Attribute X
Attribute Q
Attribute C
Attribute J
Attribute L
Attribute H
Attribute M
Attribute Q
Attribute B
Attribute V
0 1 2 3 4 5 6 7 8 9 10
WHAT’S THE STORY HERE?
BEFORE

67. WHAT’S THE STORY HERE?
67
SIMPLIFY!
-19 17
Attribute A
Attribute F
Attribute E
Attribute P
Attribute D
Attribute G
Attribute X
Attribute Q
Attribute C
Attribute J
Attribute L
Attribute H
Attribute M
Attribute Q
Attribute B
Attribute V

68. 0%
10%
20%
30%
40%
50%
60%
Under 30 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55+
Coca-Cola Diet Coke Coke Zero Pepsi Diet Pepsi Pepsi Max
HARD TO FOLLOW THE TREND OVER AGE
BEFORE

69. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Under 30 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55+
Coca-Cola Diet Coke Coke Zero Pepsi Diet Pepsi Pepsi Max
STACKED FOR FORCED-CHOICE RESPONSE

70. 55% 53% 53%
25%
33%
43%
35%
3% 9%
21%
21% 5%
6%
13%
16% 10%
21%
21%
26%
22%
14%
5% 12%
5%
19% 26%
7%
7%
18% 16%
12% 9%
19%
25%
Under 30 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55+
AREA + REMOVE LEGEND
Coca-Cola
Diet Coke
Coke Zero
Pepsi Max
Pepsi
Diet Pepsi

71. NO & DON’T KNOW ARE REDUNDANT!
BEFORE
69% 66%
59% 59%
49% 51%
56%
15% 24%
21% 21%
25% 27%
30%
16%
10%
21% 21%
26% 22%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Under 30 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55+
Don't know
No
Yes

72. ADD A TREND LINE (BANKED TO 45-DEGREES)
69% 66% 59% 59% 49% 51% 56%
40%
45%
50%
55%
60%
65%
70%
75%
Under 30 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55+

73. GRADIENT APPLIED TO AREA CHART + TREND ARROW OVERLAY
40%
45%
50%
55%
60%
65%
70%
75%
Under 30 30 to 34 35 to 39 40 to 44 45 to 49 50 to 54 55+

74. USE LINE CHARTS FOR TRENDS!

75. 75
1.7
1.9
1.6
0.9 0.8
0.7 0.6 ↓
0.9 ↓
2.4 ↑
0.3
0.5
0.4
0.3 0.3 0.3
0.8 0.9
1.1
3.2
3.8
3.1
2.5 2.6
1.9
3.8
3.9
4.1
0.5
0.6
0.4
0.1
0.2
0.1
1.6 1.6
1.9
Qtr 1 Qtr 2 Qtr 3
Coca-Cola - When 'out and about'
Diet Coke - When 'out and about'
Coke Zero - When 'out and about'
Pepsi - When 'out and about'
Diet Pepsi - When 'out and about'
Pepsi Max - When 'out and about'
Coca-Cola - When 'at home'
Diet Coke - When 'at home'
Coke Zero - When 'at home'
Pepsi - When 'at home'
Diet Pepsi - When 'at home'
Pepsi Max - When 'at home'
BUT TREND/LINE CHARTS CAN LOOK LIKE SPAGHETTI
BEFORE

76. 76
4.1
3.1
2.4
1.9
1.9
1.6
1.1
0.7
0.4
0.4
0.3
0.1
Coke Zero - When 'at home'
Coca-Cola - When 'at home'
Coke Zero - When 'out and about'
Diet Coke - When 'at home'
Pepsi Max - When 'at home'
Coca-Cola - When 'out and about'
Pepsi Max - When 'out and about'
Diet Coke - When 'out and about'
Pepsi - When 'at home'
Pepsi - When 'out and about'
Diet Pepsi - When 'out and about'
Diet Pepsi - When 'at home'
0.6
0.9
2.4
Qtr 1 Qtr 2 Qtr 3
Q2: How many colas have you consumed?
Base: All, all quarters base n = 200.
SPARKLINES! (SMALL MULTIPLES)

77. 77
1.7
1.9
1.6
0.9 0.8
0.7 0.6 ↓
0.9 ↓
2.4 ↑
0.3
0.5
0.4
0.3 0.3 0.3
0.8 0.9
1.1
3.2
3.8
3.1
2.5 2.6
1.9
3.8
3.9
4.1
0.5
0.6
0.4
0.1
0.2
0.1
1.6 1.6
1.9
Qtr 1 Qtr 2 Qtr 3
Coca-Cola - When 'out and about'
Diet Coke - When 'out and about'
Coke Zero - When 'out and about'
Pepsi - When 'out and about'
Diet Pepsi - When 'out and about'
Pepsi Max - When 'out and about'
Coca-Cola - When 'at home'
Diet Coke - When 'at home'
Coke Zero - When 'at home'
Pepsi - When 'at home'
Diet Pepsi - When 'at home'
Pepsi Max - When 'at home'
BUT TREND/LINE CHARTS CAN LOOK LIKE SPAGHETTI
BEFORE

78. 78
4.1
3.1
2.4
1.9
1.9
1.6
1.1
0.7
0.4
0.4
0.3
0.1
Coke Zero - When 'at home'
Coca-Cola - When 'at home'
Coke Zero - When 'out and about'
Diet Coke - When 'at home'
Pepsi Max - When 'at home'
Coca-Cola - When 'out and about'
Pepsi Max - When 'out and about'
Diet Coke - When 'out and about'
Pepsi - When 'at home'
Pepsi - When 'out and about'
Diet Pepsi - When 'out and about'
Diet Pepsi - When 'at home'
0.6
0.9
2.4
Qtr 1 Qtr 2 Qtr 3
Q2: How many colas have you consumed?
Base: All, all quarters base n = 200.
SPARKLINES! (SMALL MULTIPLES)

79. ANOTHER SPAGHETTI CHART
BEFORE

80. SMALL MULTIPLES OF NPS!
(CHEAT: SPARKLINES MADE IN Q)

81. VISUALIZATION ALTERNATIVE
(NOTE: COULD BE HAND-CRAFTED IN PPT)

82. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Feminine
Health
Innocent
Older
OpenRebellious
Sleepy
Traditional
Weight
Coke Diet Coke Coke Zero Pepsi Diet Pepsi Pepsi Max
SO I’M NOT A FAN OF BRAND FOOTPRINTS
BEFORE

83. Feminine
Health
Innocent
Older
OpenRebellious
Sleepy
Traditional
Weight
Average Coke
BUT IT DOES WORK BETTER AS SMALL MULTIPLES (VS. AVERAGE BLOB)
Feminine
Health
Innocent
Older
OpenRebellious
Sleepy
Traditional
Weight
Average Coke Zero
Feminine
Health
Innocent
Older
OpenRebellious
Sleepy
Traditional
Weight
Average Diet Coke

84. Appendix

86. support@q-researchsoftware.com
support@displayr.com