4. Secondary Research
Capital FM Manchester – Rob Ellis Show from 6am –
10pm
Radio 1 Chart Show – Reggie Yates – Sundays 4pm –
7pm
Real Radio Northwest – Sundays 4pm to 7pm
5. Primary Research
We created and conducted a questionnaire on a section
of the intended target audience. Here is a link to the
questionnaire.
http://www.surveymonkey.com/s/M5C5SWB
7. What Course Of Study Are You
Undertaking At College?
7%
14%
10%
AS Level
A2 Level
Vocational (BTEC)
Foundation
69%
8. Do you listen to the radio in
college(Phone/Computer)?
21%
38%
Yes
Sometimes
No
41%
9. Rank the following music genres in
order of preference
The most popular genres were Pop and R&B.
The least popular were Country and Classical
Rock, Indie, Dance and Reggae were in the middle
10. How often do you listen to the radio?
4%
17%
Very often
41% Often
Not Often
Never
38%
11. How much do you like chart music?
We found out that people either loved or hated chart
music
The average score out of 10 from this question was
5.34
12. Would you like this radio station to
have a different theme?
3%
Yes
Don’t mind
45% 52%
No
13. Do you prefer main stream artists, or
independent ones?
24% 24%
Main Stream
Either
Independent
52%
14. Conclusion
We feel that any radio station should have a show
dedicated to chart music and we also feel that our
research backs up our thoughts.
