Online Social Shopping Motivation: A Preliminary Study
A2 Media Evaluation - Question 1
1. In what ways does your media
product use, develop or challenge
forms and conventions of real
media products?
MATT INGRAM
2. The ways in which my music video challenges others is, I use a wide range
of shots for example, long shot, mid shot, close up and wide shot.
This makes it different throughout my music video. My editing makes it
different as it isn’t the same the whole way through I use different effects
to portray different moods or emotions. For example the blurred effect
portrays mixed emotions. My characters in my music video signify the
meaning to the song which is about a break up between a couple. The
setting in where my video was based is the to convey the idea that its an
open space to clear their head and let out the mixed emotions. Towards
the end of the video I used less blurred effect to portray the idea of both
of the characters emotions have been cleared.
3. The blurred shots portrays
mixed emotions.
This wide shot is the to
portray this character
feels he is on his own and
has a sense of regret
about the break up.
The ways in which my music video is different to
others is that the emotions and story is put across
through is with my effects and editing. Other music
videos do this through their characters in the facial
expressions, however my characters have no facial
expressions at all. They stay the same throughout,
at the beginning the characters were blurred to
convey mixed emotions and feeing about the
break up. Towards the end of the video the video is
focused this is to show that the characters have
got their heads round the situation and stop
looking down at the floor.
These two shots are to break down the video
4. Looking at my music video and having compared it to similar ones it
isn’t unique as I expected it to be. As many other music videos of the
same genre have the same break up story and use similar effects as I
have to portray it, the blurred effect is very popular as it can mean so
many different things.
The different use of shots is unique as it isn’t the same sort of shot
throughout the video is varies.
The pastel blur effect I used to was to portray is looks all nice from an
outsiders point of view but behind the effect there is pain from the
characters, however in many other music videos the editor uses effects
such as black and white or dark colours to portray pain.
This shot is similar and both characters are portraying
the same thing, heart ache.
