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Gelato
Thewaywelive
Gold Medal
attitude
What we’re looking for is the
attitude in people. Those who
want to win the gold medal in
the Olympics. People that are
self-propelled and who never
lose sight of the endgame.
Who wake up early because
they can’t stop practicing.
People that continue when
others are tired and go home.
Those who also know how to
“sharpen the saw”. Because
great achievements are
only possible if you have the
energy to pursue them.
Customer
Obsession
We focus on why we exist
and the good things that
can come with succeeding
together: creating smart but
simple products customers
love.  We manage via
constant iterations with our
customers. The result: rapid
prototyping of new products,
services and innovations.
Intellectual
Curiosity
At Gelato, we proactively
seek personal change. We
read a lot. We question our
conclusions. We connect
to academia. We try to stay
close to the innovators
and the drivers of change.
Personal change is
propelled by our curiosity.
Our company’s change is
propelled by the search
for and implementation of
technologies in their spring.
Resourcefulness
Change is propelled by
accessing knowledge and
experience. Much of this can
actually be summarized in
a book, a software service
or a fixed asset. We scale by
tapping into all of this. No
matter where we access the
knowledge, where we find it
or who invented it.
Speed &Agility
Our way of working is always
evolving - much is forced upon
us and some is necessary.
Changing directions does
not necessarily mean bad
planning - it highlights our
acceptance of constantly
seeking the “right” path.
Leadership&
Prioritization
We believe innovation
happens when the quality of
an idea matters, not who had
it. That is why we don’t believe
in hierarchies. Everyone is
expected to act as a leader
and drive our ideas to become
reality - to make a difference
for our customers. “Doing the
right things”, and not “things
right” is always associated
with a high alternative cost. It
is painful to say no. But... if it
makes you feel any better, we
share your pain.
LearningFromFailure&
EmbracingFeedback
Inside Gelato we see failures,
as long as they are not
repeated, as an important
way to learn and innovate.
We also look at failures with
a high degree of humility
because we’ve seen failures
of today become winners
of tomorrow. Transparency is
our way of working, it’s a way
of building that we believe is
efficient and motivating.
LogicalThinking&
DataDrivenApproach
Avital component when your
management is driven by facts
is the constant questioning
of your data source. Rather
than exemplifying the truth,
it’s a framework forthinking.
Facts and data structure
our internal discussions and
fertilize the questioning of our
assumptions.
Entrepreneurship&
Innovation
If you want to change the
world you need to set your
own rules. The normal
concept of time is no longer
applicable. If your ambition
is to build the world’s most
intelligent print cloud you
know you have a lot of work
ahead of you.

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Gelato - Our culture

  • 2. Gold Medal attitude What we’re looking for is the attitude in people. Those who want to win the gold medal in the Olympics. People that are self-propelled and who never lose sight of the endgame. Who wake up early because they can’t stop practicing. People that continue when others are tired and go home. Those who also know how to “sharpen the saw”. Because great achievements are only possible if you have the energy to pursue them.
  • 3. Customer Obsession We focus on why we exist and the good things that can come with succeeding together: creating smart but simple products customers love.  We manage via constant iterations with our customers. The result: rapid prototyping of new products, services and innovations.
  • 4. Intellectual Curiosity At Gelato, we proactively seek personal change. We read a lot. We question our conclusions. We connect to academia. We try to stay close to the innovators and the drivers of change. Personal change is propelled by our curiosity. Our company’s change is propelled by the search for and implementation of technologies in their spring.
  • 5. Resourcefulness Change is propelled by accessing knowledge and experience. Much of this can actually be summarized in a book, a software service or a fixed asset. We scale by tapping into all of this. No matter where we access the knowledge, where we find it or who invented it.
  • 6. Speed &Agility Our way of working is always evolving - much is forced upon us and some is necessary. Changing directions does not necessarily mean bad planning - it highlights our acceptance of constantly seeking the “right” path.
  • 7. Leadership& Prioritization We believe innovation happens when the quality of an idea matters, not who had it. That is why we don’t believe in hierarchies. Everyone is expected to act as a leader and drive our ideas to become reality - to make a difference for our customers. “Doing the right things”, and not “things right” is always associated with a high alternative cost. It is painful to say no. But... if it makes you feel any better, we share your pain.
  • 8. LearningFromFailure& EmbracingFeedback Inside Gelato we see failures, as long as they are not repeated, as an important way to learn and innovate. We also look at failures with a high degree of humility because we’ve seen failures of today become winners of tomorrow. Transparency is our way of working, it’s a way of building that we believe is efficient and motivating.
  • 9. LogicalThinking& DataDrivenApproach Avital component when your management is driven by facts is the constant questioning of your data source. Rather than exemplifying the truth, it’s a framework forthinking. Facts and data structure our internal discussions and fertilize the questioning of our assumptions.
  • 10. Entrepreneurship& Innovation If you want to change the world you need to set your own rules. The normal concept of time is no longer applicable. If your ambition is to build the world’s most intelligent print cloud you know you have a lot of work ahead of you.