the university of Quensland

MASTER OF TOURISM, HOTEL &
EVENT MANAGEMENT HANDBOOK
2014

2 | UQ TOURISM | MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014
SEMESTER 1
Orientation 24 - 28 February
Semester 1 commences 3 March
Census date 31 March
Mid-semester break 21 - 27 April
Semester 1 resumes 28 April
Last date to withdraw* 30 April
Revision period 9 - 13 June
Examination period 14 - 28 June
Semester 1 ends 28 June
Graduation week 21 - 25 July
SEMESTER 2
Mid-year Orientation 21 -25 July
Semester 2 commences 28 July
Census date 31 August
Mid-semester break 29 September - 3 October
Last date to withdraw* 30 September
Semester 2 resumes 7 October
Revision period 3 - 7 November
Examination period 8 - 22 November
Semester 2 ends 22 November
Graduation weeks 8 - 23 December
* Last date to drop courses or cancel enrolment without academic penalty
SUMMER SEMESTER
Summer Semester begins 1 December
QUEENSLAND PUBLIC HOLIDAYS
New Year’s Day 1 January
Australia Day 27 January
Good Friday 18 April
Easter Monday 21 April
Anzac Day 25 April
Queen’s Birthday 9 June
Exhibition Day 13 August
Labour Day 6 October
G20 Summit (Brisbane) 14 November
Christmas Day 25 December
Boxing Day 26 December
ACADEMIC CALENDAR

MASTER OF TOURISM, HOTEL & EVENT MANAGEMENT HANDBOOK 2014 | UQ TOURISM | 3
WELCOME
As Director of Postgraduate Programs at UQ Tourism, it is my
pleasure to welcome you to the Master of Tourism, Hotel & Event
Management (MTHEM) program.
The MTHEM is designed for graduate students from related
disciplines who aspire to management and professional level
positions in the tourism, hotel and event industries.
The MTHEM is designed so that students have the opportunity
to specialise in one of these fields of study as well as gain a
broader appreciation and understanding of the characteristics and
interrelationships of these industries.
The program offers practical experiences, theoretical and research
based learning and professional skill development opportunities, all
in an innovative program with one of the leading tourism schools in
the world.
We hope that you make the most of the coursework learning
experiences, take advantage of practical and industry based
opportunities when they arise and enjoy the extra curricular and
collegial aspects of University life.
We have a dedicated team of advisors to support you in your
studies; please take the time to meet with them early in your journey
to plan your study pathways.
On behalf of everyone at UQ Tourism I wish you every success in
your studies.
Dr Lisa Ruhanen
Postgraduate Program Director
It is with much pleasure that I welcome you to UQ Tourism in 2014.
We are lucky enough to have a team of award winning teaching staff
who have expertise in industry and research to ensure your study is
relevant and gives you a competitive edge in the workplace.
We have developed a comprehensive program that combines
business principles, technology and the latest tourism research to
ensure you have a solid grounding and an educational experience
that prepares you well for your career.
Our program has also received international recognition in the form
of partnerships and accreditation. You will have access to industry
leaders and gain experience with guest lectures and field visits.
These various industry experiences combine to ensure that your
learning is current and relevant for your future and you leave us with
excellent career prospects.
Our graduates are now leaders in the sector working in peak
tourism organisations, major international hotels and resorts, and
the conference and exhibition industry. You are now part of this
community and have access to an excellent network of contacts and
friends to help you achieve your future ambitions.
I want to thank you for choosing to study with us and I know we
can help you reach your goals in the tourism, hospitality and events
industries.
Associate Professor Brent Ritchie
Tourism Cluster Leader

WHERE TO GO FOR ASSISTANCE
CONTENTS
Welcome 3
Where to Go for Assistance 4
Introduction 5
Student Information 6
Frequently Asked Questions 8
Program Description 10
Course List 11
Course Descriptions 12
Program Plans 15
Study Plan: Graduate Certificate 16
Study Plan: Master 17
Study Plan: Master (Advanced) 18
FOR HELP WITH... GO TO....
Enrolment; program progress and changes; majors/plans changes; course selection; graduation checks;
cross institutional study; credit; exchange programs and Study Abroad.
Postgraduate Student Liaison Officer
Visit student administration for a drop in
session or email tourism@uq.edu.au
Specific course content information and feedback, questions about the course. Course Coordinators
IT; internet; email; username and password enquiries. IT Help Desk
Level 2, Duhig Building (Bldg 2)
Phone: (07) 3365 6000
Email: help@its.uq.edu.au
Web: www.its.uq.edu.au/helpdesk
Careers workshops; learning assistance workshops; personal counselling; international student support;
financial assistance; disability program.
Student Services
Student Union Building (Bldg 21D)
www.uq.edu.au/student-services
Visa requirements and restrictions. International Office
JD Story Building (Bldg 61)
www.uq.edu.au/studyabroad
Email: studyabroad@uq.edu.au
Program handbooks and guidelines. www.tourism.uq.edu.au/handbooks
Information about programs and courses. Courses and Programs
www.uq.edu.au/study
myAdvisor; important dates; course information and academic staff updates; changes to administrative
processes; library notices; fee invoice notification; HECS/FEE-HELP statement.
my.UQ
my.uq.edu.au
Course catalogue; adding/dropping courses; changing programs/plans; updating personal details; viewing
timetables; exam results; fee invoices; HECS/FEE-HELP.
mySI-net
www.sinet.uq.edu.au
Designing your program; program & course changes; forms online; assessment advice; financial matters;
rights & responsibilities; graduation.
myAdvisor
www.uq.edu.au/myadvisor

INTRODUCTION
UQ Tourism is positioned within The University of Queensland
Business School. We aim to deliver meaningful learning opportunities
for students and practitioners by offering a suite of academically
rigorous, professionally oriented programs at the St Lucia campus.
Currently we have over 25 academic and research staff with solid
industry experience and outstanding academic credentials, and a
notable assembly of Adjunct Professors who are senior industry and
government leaders.
QUALITY PROGRAMS
The University of Queensland (UQ) has the longest running Tourism
program in Australia and offers a suite of world-class undergraduate,
postgraduate coursework and research higher degree programs that
prepare students for a successful career in tourism related industries.
EXCELLENCE IN TEACHING
Students have access to a full complement of experienced and well-
qualified academic staff. Our staff have current industry knowledge
across a range of disciplines and a strong research track record.
They regularly receive excellent student evaluation results and have
received awards for teaching excellence from UQ and external
bodies. As a result, our students enjoy a quality learning experience.
ACCREDITATION
The University of Queensland is currently the only university in
Australia who has been accredited by the United Nations World
Tourism Organization under the UNWTO TedQual Certification
System, a quality assurance system for tourism education and
training.
MEMBERSHIPS
• United Nations World Tourism Organization (UNWTO)
• Restaurant and Catering Queensland
• International Council on Hotel, Restaurant, and Institutional
Education (I-CHRIE)
• Australian and New Zealand Association for Leisure Studies
(ANZALS)
• Queensland Tourism Industry Council (QTIC)
• Tourism and Transport Forum Australia (TTF)
• The Council for Australian University Tourism and Hospitality
Education (CAUTHE)
• Australian Tourism Industry Council (ATIC)
• The Association for Tourism and Leisure Education (ATLAS).
TOURISM STUDENT ASSOCIATION (TSA)
The Tourism Student Association (TSA) provides a forum for the
student community to benefit from social, academic and professional
development opportunities. The TSA is open to all undergraduate,
postgraduate and research higher degree students studying with us.
To join the TSA, download a membership form from our website and
follow the instructions at the bottom of the form. To contact the TSA,
email tsa.beluq@gmail.com. The TSA is also on Facebook under
“UQTSA.”
OUTSTANDING CAREER PROSPECTS
Based on areas of specialisation, graduates can expect to find
employment in a wide range of areas in the tourism sector
including: travel and tourism enterprises; arts and music festivals;
sports events; meetings and conventions; transport industry;
accommodation industry; tourism consultancy; travel retail;
tour operators; cruise shipping and airlines; travel wholesalers;
management consultancies; state and local government; and various
sections of the hospitality industry; destination management.
ALUMNI
UQ graduates enjoy more than just great career prospects and fond
memories. Alumni receive access to UQ Library services, including
some online databases, continued access to UQ Employment
Services and access to discounts at UQconnect and UQ Sport.

COURSE DESCRIPTIONSSTUDENT INFORMATION
PROGRAM ADVICE
Postgraduate academic advising
For assistance with your program, you can contact or make
an appointment with a Postgraduate Student Liaison Officer.
Email tourism@uq.edu.au or phone +61 7 3346 8100.
mySI-net
Students must ensure they have completed all enrolment
requirements as set out in The University of Queensland Enrolment
Guide (accessed via mySI-net). Students must enrol on-line and
maintain personal details using mySI-net at www.sinet.uq.edu.au.
All students are provided with an email account. It is important that
students check their email regularly as all correspondence to students
will be sent via this email.
CREDIT
If you have completed comparable postgraduate study, you may be
eligible for credit. Credit is granted on the basis of previous study that
is deemed to be at least 70% equivalent to UQ Tourism postgraduate
courses. When granted credit, you are required to complete fewer
units towards the award of the degree. Credit is not granted towards
postgraduate study for work experience or undergraduate study. You
can be awarded a maximum of up to 50% of your program in credit.
EXEMPTION
If you have completed previous study deemed to be at least 70%
equivalent to UQ Tourism postgraduate courses you may be granted
exemptions towards the program. Students granted exemptions are
required to replace the exempted course with another course of the
same unit value from the program electives list.
NOTE: exemptions do not reduce the number of units required
for the program.
HOW TO APPLY FOR CREDIT AND/OR
EXEMPTION
You are required to apply for credit and/or exemptions by completing
the credit/exemption application form which is available for download
on the my.UQ website or from the Student Centre. Please lodge your
application with the School, Level 2, Colin Clark Building (39).
STUDENT SUPPORT POLICY
The University of Queensland is committed to providing you with a
high level of support. Student Services provides Learning Advisors
and counsellors who can assist you with your studies.
Any student with a disability, who may require alternative academic
arrangements in this program, is encouraged to seek advice at the
commencement of the semester from a Disability Adviser at Student
Services. Assessment variation is possible for students with a
disability.
For further information visit www.uq.edu.au/student-services
COMPUTER FACILITIES
The BEL Faculty computer laboratories consist of a general use main
lab plus five teaching labs located on level 2 of the Chamberlain
Building and two teaching labs located in the GPN3 Building. The
Chamberlain main lab is open for general access from Monday–Friday
between 7:45am–10:00pm. Access outside of these hours is available
with an after hours swipe card.
LIBRARY
The library has many online and physical resources to help you study.
The Tourism collection is housed in the Social Sciences & Humanities
(SS&H) Library in the Duhig Building (Bldg 2). Subject guides have
resources developed especially for your courses – click on the course
resources tab. There are databases that you can access online if you
select Tourism from the subject menu. There is a dedicated librarian to
Tourism who can help you- Cassie Doyle at c.doyle@library.uq.edu.au.
The library also runs courses on using databases and SI-net.
STUDY INFORMATION
Electronic Course Profiles (ECPs)
Electronic Course Profiles detail all the relevant assessment and
course information for each course. Please read it thoroughly and
discuss with the course coordinator if necessary. ECPs are available
online approximately two weeks before the start of classes via the
Programs and Courses website.
Course profiles aim to assist students with course selection/program
planning. Once enrolled in a course, students can access the course
profiles via mySI-net. The course profiles include aggregated reports
summarising the semester’s learning activities, assessment items,
required and recommended resources, and allow students to see
how successful course completion contributes to graduate attribute
development.
Blackboard
To facilitate communication and provide information and core content,
all courses are supported by Blackboard. This provides students with
centralised access to all Blackboard-supported courses on the server
and includes the following features:
• a learning guide, including objectives of courses, learning
resources, study chart and assessment requirements
• discussion boards – students are encouraged to use the
discussion board throughout the semester to interact with peers
and the lecturer
• gradebook – a running tally of your marks may be available on
Blackboard
• students only have access to their own marks and cannot view
other students’ marks
• visit www.blackboard.elearning.uq.edu.au
Please note - only students enrolled in courses are able to access to
the Blackboard site for those courses.
POLICY IN THE EVENT OF TIMETABLE
CHANGES
If a class is cancelled because of staff illness or other unforeseen
events, you will be notified and advised of any arrangements to
reschedule or learning materials as soon as possible.

REFERENCING STYLES
Referencing styles are stated on Electronic Course Profiles (ECPs).
Information on referencing styles can be found on the library web
site www.library.uq.edu.au. All Course Outlines direct students to
the website, and/or alternative publications that give appropriate
examples.
PLAGIARISM
The submission of work or ideas which are not your own and for
which you claim credit is called plagiarism. When knowingly applied
this is considered a form of cheating. Under University Policy, cheating
constitutes misconduct, and is viewed very seriously by the University
community. Students who are suspected of cheating may undergo
misconduct proceedings, and, if found guilty, receive a penalty under
the Statute.
Any material taken from texts and other references, including
electronic resources, and the Internet, must be acknowledged using
the accepted referencing style which is outlined on the UQ library
website. A clear statement on plagiarism (definition, unacceptability,
penalties) is included in all our course materials.
For more information see the policy on Academic Integrity and
Plagiarism at www.uq.edu.au/myadvisor
SUBMITTING ASSIGNMENTS
Unless otherwise specified, all assignments are now to be submitted
online through Blackboard. Please refer to your ECP for instructions
and to the online submission guide for more information at
www.tourism.uq.edu.au/docs/student/online_submission.pdf
If you are directed to submit in hard copy, you need to complete a
cover sheet and lodge it at the BEL Faculty Collaborative Learning
Centre (FCLC) located on level 1 of the Colin Clark Building (39), St
Lucia.
Assignments must not be emailed to Course Coordinators directly.
RETURN OF MARKED ASSIGNMENTS
Marked assignments will be returned one of two ways. Hardcopies
will be available for collection from the BEL FCLC (you will be notified
by email when these are ready) and you will need to produce your
student card. Electronic versions can be retrieved via My Grades in
Blackboard. For instructions, see the guide for viewing your results at
www.tourism.uq.edu.au/current-students
TERMINOLOGY
Program
The sequence of study involving enrolment, study and graduation
which is normally awarded with a qualification such as a degree or
certificate. A Program, for example, is Master of Tourism, Hotel &
Event Management.
Course
A course is a subject within a program, for example TOUR7000.
• Foundation and core courses: All students must complete the
foundation and core courses of the program (Part A in the Course
List).
• Fields of study course: Students can choose a plan of study and
follow the single pathway for only their plan (Part D in the Course
List).
[Students undertaking the Dual Plans ONLY within the Masters
(Advanced) should follow the pathways as noted under the MTHEM
(Adv) pathways].
Units #
The value of each course is denoted by a unit value; most courses are
#2. However, there are exceptions - for example, TOUR7007 Tourism
Research project is #4.
Field of study
The area of specialised study within the Program. For example: Event
Management, Hotel Management or Travel & Tourism Management.
Semester
The University teaching year is divided into three semesters:
Semester 1 - generally February to June;
Semester 2 - generally July to November; and
Summer Semester - generally December to February.
Most programs only require you to be enrolled in semesters 1 and
2. Summer semester can be optional. Note: semester ends after the
exam period.
GPA (Grade Point Average)
The average of the results of your completed study at the end of each
semester is denoted as GPA on your studies report.
Cumulative GPA is the overall GPA for all courses you have
successfully completed within your program.
See MyAdvisor (www.uq.edu.au/myadvisor) for more information.
Suggested pathways
The School Advised Academic pathway, is the list of courses you
should undertake, in each semester of offer to allow you to complete
your program in the shortest possible time.
Please note: These pathways are recommendations to help with
enrolment decisions to ensure courses are completed in the designed
order. Students are very strongly urged to follow the pathway
as advised.
If students choose to vary their enrolment from these advised plans,
the changes will need to be checked by a Postgraduate Student
Liaison Officer to ensure that the variation will meet the program
requirements within the correct program time frame.

COURSE DESCRIPTIONSFREQUENTLY ASKED
QUESTIONS
ENROLLING
WHEN WILL I RECEIVE A UQ USER NAME
AND PASSWORD?
You will receive advice about your UQ user name and password via
the email address supplied on your application to the University. If you
have not supplied an email address, a UQ user name and password
can be arranged at a Student Centre on arrival. More information:
www.uq.edu.au/secure/uqsignin
HOW DO I ENROL?
You need to add your own courses in mySI-net. Please consult your
program plan for guidance (pages 16-19). The Social Sciences &
Humanities Library runs introductory courses in the use of mySI-net.
WHERE CAN I BUY TEXTBOOKS?
The Co-Op Bookshop stocks a current supply of required texts. The
Library also keeps a copy of these in the high-use section. Second-
hand textbooks may be purchased at the Second-hand Bookshop
located in the Student Union Complex, Building 21, St Lucia campus.
HOW DO I MAKE SURE I AM DOING THE
RIGHT COURSES?
Check your program plan carefully (pages 16-19). Consult a
Postgraduate Student Liaison Officer if you are unsure or your
situation changes.
HOW DO I CHANGE COURSES?
Until the end of the second week of each semester, you can
add, drop or change courses via mySI-Net without incurring any
charges. However, there may be other implications (e.g. student
visa implications, financial liability) which you should take into
consideration. Timelines for Summer Semester courses are more
stringent.
WHAT ARE ELECTIVES?
Electives are postgraduate courses you can choose, compared to
compulsory courses that you must complete. You can choose from a
wide range of courses offered across the University. Elective courses,
when added to the compulsory (required) courses, enable you to
meet your degree requirements. As a postgraduate student you may
only undertake POSTGRADUATE LEVEL courses (7000 level).
HOW DO I CHOOSE MY ELECTIVES?
The course you choose must meet the following criteria:
1. Must be a postgraduate-level course.
2. You must meet any required prerequisites, for example the course
must not be part 2 of a course if part 1 is not completed.
3. Must be open for enrolment and not restricted. A restricted course
may only be available to students enrolled in a particular program.
Course status, details and availability can be checked at
www.uq.edu.au/study
WHAT ARE PREREQUISITES?
Prerequisites are minimum entry requirements for admission to a
certain course. Course prerequisites are specific courses students
need to have studied and passed before enrolling in the nominated
course. This is to ensure that students have the required knowledge
in the course area and are deemed able to undertake the course
successfully.
HOW LATE CAN I ADD COURSES?
You can add courses yourself in mySI-net up until the end of week
two of semester. After this, you will need permission from the Course
Coordinator and the Faculty. You cannot add courses after census
date. For Summer Semester please contact us.
WHAT IS THE IMPORTANCE OF CENSUS
DATE?
The census date is the date by which all your enrolment, fees, HECS
and FEE-HELP arrangements need to be finalised for a semester.
Your fee liability is your liability for all fees and charges, and is finalised
based on your enrolment details recorded at the census date. (You
should enrol in both semesters at once if you intend to study for a full
academic year.)
WHAT IS THE DIFFERENCE BETWEEN
THE CENSUS DATE AND THE ACADEMIC
WITHDRAWAL DATE?
The census date refers to the date by which you must finalise your
enrolment; after this date you will incur fees and not be able to add
new courses.
If you are a Domestic Student, the census date refers to the date by
which you must finalise your enrolment; after this date you will incur
fees.
If you are an International Student, your fees for the semester are
based on your unit enrolment on the first day of semester. If you
subsequently enrol in more units you will be billed accordingly, and if
you officially withdraw from units any fees paid will be held in credit
towards your next semester’s fees.
The academic withdrawal date is the date by which you must
withdraw from a unit of study to avoid a fail grade (academic penalty).
See the UQ academic calendar for 2014 dates.
HOW DO I CHANGE MY PROGRAM?
To change programs, you need to submit a Program Change Request
form on mySI-net. You must contact your Postgraduate Student
Liaison Officer in the first instance.
WHAT IS MEANT BY ‘INTERRUPTION TO
STUDIES’?
Interruption to studies refers to ceasing study for a period of time after
starting a program. For more information, visit
www.uq.edu.au/myadvisor/interrupting-studies
HOW DO I GRADUATE?
You need to ensure your estimated graduation term is correct in mySI-
net (under Program > Graduation semester on the left hand menu).
In your last semester of study your record will be checked and you
should receive a graduate notice in mySI-net. If this does not happen
please contact a Postgraduate Student Liaison Officer. For information
on ceremony times and other graduation information please visit
www.uq.edu.au/graduations

WHAT IS SUMMER SEMESTER?
Summer semester is a condensed version of semester 1 or 2 (9
weeks). We routinely offer 6 or 7 courses to run intensively over
summer. Please see the Course and Timetable Info link in mySI-net
for more information on offerings and enrolment information.
ASSESSMENT
I AM NOT SURE HOW TO DO MY ASSIGN-
MENT OR HOW TO PREPARE FOR MY
EXAM. WHAT DO I DO?
If you are unsure about your assessment it is usually a good idea to
first clarify what you have to do with your tutor or Course Coordinator.
If you need help with writing, presenting or studying, Student Services
run workshops and offer appointments on a range of things to
support you. Please visit this page for more information:
www.uq.edu.au/student-services/Learning
WHAT DO MY GRADES MEAN?
You will receive a grade for your course each semester via mySI-net.
For an explanation of the grading system at UQ please visit
www.uq.edu.au/myadvisor/final-results
You will also receive feedback for each piece of assessment and a
grade of 1 – 7. For more information please consult your ECP and ask
your Course Coordinator to clarify.
HOW LONG DOES IT TAKE TO GET MY
WORK BACK?
We are committed to returning your work to you as soon as possible
with feedback to help you learn. We aim for a maximum time of
two weeks to return work but in some cases, particularly with larger
classes, this may not be possible. Please consult your ECP for more
information on what to expect.
WHAT IF I AM UNHAPPY WITH A RESULT?
If you feel that your performance in a piece of assessment is not
accurately represented by the mark you have been given, you are
entitled to query this. You should first seek feedback from your
Course Coordinator.
If you are still unhappy then you can apply for a remark of the piece
by completing a Request for Remark form accompanied by a detailed
statement as to why the result given is not in line with the assessment
criteria of the piece. For more information, please see Policy 3.10.10
at ppl.app.uq.edu.au/content/3.10.10-assessment-re-mark
WHAT IF I CAN’T SIT MY EXAM?
If you are unable to sit your exam for an unforeseen reason (accident
or illness) then you may apply for a deferred exam. Travel plans or
family events do not fit the criteria for this. Please see this link for more
information about exams and what options you might be entitled to:
www.uq.edu.au/myadvisor/examinations. Note: You must apply
within five calendar days of your exam.
In some cases, if you fail a course you might be entitled to a
supplementary exam. Please see My Advisor to confirm if you meet
this criteria. Note: You must apply within five calendar days of
the release of results on mySI-net.
Please note that the three day period dedicated to supplementary and
deferred exams is the only other opportunity for you to take the exam.
There is no provision for any other time.
GENERAL
WHAT ARE SEMINARS?
Some larger postgraduate courses have additional seminars attached
to provide extra contact time with teaching staff and other students.
These will be listed in the Timetable in mySI-net and you only need to
sign up for one of these.
WHERE DO I FIND DETAILS OF
SCHOLARSHIPS?
See the UQ Scholarships page: www.uq.edu.au/study/scholarships
for details of the various scholarships open to new and continuing
University of Queensland students. The website clearly explains
the criteria which must be met in order to be eligible for each of the
scholarships.
HOW CAN I FIND OUT MORE ABOUT
STUDENT VISAS?
The Department of Immigration and Citizenship administers student
visas in Australia (www.immi.gov.au). There is also a Visa Officer at
the Student Centre (JD Story, Building 61 near the bus interchange).
For more information see: www.uq.edu.au/myadvisor/international-
students
HOW CAN I GET SOME WORK
EXPERIENCE?
The Career Services team at the BEL Faculty offers a service to
help students gain access to internships opportunities, volunteer
placements and networking events. See this site for more information
visit: www.careerservices.business.uq.edu.au
WHAT IS THE INTERNATIONAL EXCHANGE
PROGRAM?
The International Exchange Program enables you to undertake
approved overseas study, with the credit achieved counting towards
your degree at The University of Queensland.
For more information visit www.bel.uq.edu.au/overseas-study
HOW DO I GET A CERTIFIED COPY OF A
DOCUMENT?
The Student Centre have staff who can certify documents for you.
For more information on these and other
questions, visit MyAdvisor at www.uq.edu.au/
myadvisor

PROGRAM DESCRIPTION
ABOUT THE PROGRAM
The Master of Tourism, Hotel & Event Management is a postgraduate
level qualification designed for students aspiring to be managers and
professionals in the tourism, hotel and event industries.
This innovative program allows graduates from related disciplines who
have not previously studied tourism, hospitality or event management
to change and accelerate their career by developing specialist
knowledge in one of these areas complemented by a range of
industry related experiences.
This program includes a number of foundation and core courses
which develop a comprehensive understanding of the tourism, hotel
and event industries and the wider context in which they operate.
Students are also able to complete a suite of specialist courses
from one of three fields: Travel and Tourism Management, Hotel
Management, and Event Management.
Practical skills and theoretical knowledge are well-balanced, and
students are challenged to practice a variety of management and
leadership skills. Students will be taught by staff that are internationally
recognised as leading experts in their fields, using state-of-the-art
facilities.
FIELDS OF STUDY
Event Management
This field prepares you to work in the dynamic and rapidly expanding
area of event management. The specialisation develops advanced
management skills in event design, strategy, project management and
marketing.
Hotel Management
This field is designed to give you the skills to transition to an
international career in hotel and resort management. The
specialisation builds on foundation courses by developing advanced
knowledge of hotel and food and beverage operations, service quality
and the global hospitality industry.
Travel & Tourism Management
This field provides you with the skills and expertise to develop, market
and manage tourism businesses and destinations. The specialisation
develops your understanding of the latest emerging markets and
trends, distribution and marketing, tourism transport and the
development of emerging destinations.

COURSE LIST
Information valid for student commencing 2014, enrolled in:
• Graduate Certificate in Tourism, Hotel & Event Management (GCTHEM)
• Master of Tourism, Hotel & Event Management (MTHEM)
• Master of Tourism, Hotel & Event Management (Advanced) ((MTHEM(Adv))
PART A: FOUNDATION COURSES (#8)
Course Code Units Course Title Semester offered
TOUR7020 2 Tourism, Hospitality & Event Industries 1 & 2
TOUR7021 2 Tourism, Hospitality & Event Service 1
TOUR7022 2 Disciplinary Foundations of Tourism, Hospitality & Events 1 & 2
TOUR7023 2 Managing Resources in Tourism, Hospitality & Events 2
PART B: CORE COURSES (#6)
TOUR7000 2 Industry Research & Consultancy 1 & 2
TOUR7031 2 Visitor Management 1
TOUR7032 2 Marketing & Distribution Research Project 2
PART C: CAPSTONE COURSES (#2)
TOUR7040 2 Professional Experience 1 & 2
OR
TOUR7011 2 Destination Study Tour* Winter
PART D: FIELD OF STUDY (#8)
Event Management
EVNT7050 2 International Event Issues and Strategies 2
EVNT7051 2 Event Planning & Project Management 2
EVNT7052 2 Event Marketing, Sponsorship & Fundraising 1
EVNT7053 2 Event Design, Staging & Production 1
Hotel Management
HOSP7050 2 Designing Food & Beverage Experiences 1
HOSP7051 2 Global Hospitality Operations 2
HOSP7052 2 Global Hotel, Resort & Casino Management 1
HOSP7053 2 Service Leadership in Hospitality 2
Travel & Tourism Management
TOUR7050 2 Special Interest Tourism 2
TOUR7051 2 Destination Management & Marketing 2
TOUR7052 2 Travel Distribution & Transport Systems 1
TOUR7053 2 Tourism in Developing Economies 1
MTHEM (Adv) – additional #8
4 courses from Part D (which could include a Second Field of Study) or #8 of level 7 electives which may include the #4 TOUR7007 – Tourism
Research Project (GPA 6 required).
* May not run if enrolment number is insufficient.

COURSE DESCRIPTIONSCOURSE DESCRIPTIONS
ABBREVIATIONS USED AT UQ
Codes
L lecture
P practical or laboratory or computer laboratory
T tutorial
S seminar
C class contact, which may take any of the above forms
D indicates contact hours are listed for the duration of the course
W workshop
Course Restricted
R A course is restricted to students enrolled in the program/s
listed by the abbreviated title.
Semester offered
Sem 1 A course undertaken completely in first semester.
Sem 2 A course undertaken completely in second semester.
Sem 1 or 2 A course which may be undertaken in either semester.
Internal A course which requires attendance on campus.
Sum A course taught in summer semester.
NOTE: Not all courses are offered each year. Please check mySI-net
to confirm availability for enrolment.
Course Requirements: Prerequisites, Corequisites,
Incompatibles
Pre Prerequisite. Enrolment is not permitted in the course
unless a pass has been obtained in any course listed as
a prerequisite or any other prescribed requirement has
been fulfilled.
Coreq Corequisite. Enrolment is not permitted in the course
unless the student has passed, has been granted credit
for, or is concurrently enrolled in any course listed as a
corequisite.
Inc Incompatible. Credit is not given for the course if credit
has been obtained for any course listed as incompatible.
P A recommended prerequisite, but not compulsory.
C A recommended corequisite, but not compulsory.
COURSE DESCRIPTIONS
The following descriptions provide information on the courses offered
in the postgraduate programs.
NOTE: It is the students responsibility to check the availability of
courses as details are subject to change. Visit www.uq.edu.au/study
for more details.
FOUNDATION & CORE COURSES
TOUR7000 Industry Research & Consultancy
This course presents both the managerial and technical perspectives
of research design and data collection to support decision making
in tourism, hospitality and event organisations. Students will learn
about the process of conducting an industry research project
including designing, bidding for, and implementing, a research
project. Topics include interpreting and analysing data and
information from a number of sources; market research and project
evaluation; applied research methods and data gathering techniques
and basic approaches to the presentation of data.
TOUR7020 Tourism, Hospitality & Event Industries
This course introduces students to the characteristics, relationships,
dynamics and complexity of the international tourism, hospitality and
event industries. The course covers key topics such as definitions
and concepts of tourism, hospitality and events; the nature and
size of the tourism, hospitality and event industries; economic
characteristics and employment outcomes; demand and supply
aspects including the role of intermediaries, tourism operators,
accommodation, food and beverage and events; and current trends
and impacts.
TOUR7021 Tourism, Hospitality & Event Service
This course provides an introduction to the underlying principles
of service management in the tourism, hospitality and event
industries. It is focused on the strategies, systems, processes and
design aspects of creating and evaluating service delivery, service
excellence and service orientation. Topics include understanding
the `service-dominant logic’ approach to marketing and managing
service, setting service strategy, understanding customer needs,
building a service-minded workforce, measuring and evaluating
service quality, and drivers of service industry customer loyalty.
TOUR7022 Disciplinary Foundations of Tourism, Hospitality &
Events
This course introduces the disciplinary foundations relevant to
an understanding of tourism, hospitality and events. The course
examines tourism, hospitality and events from the perspective
of different disciplines, including economics, politics, geography,
sociology, psychology, education and anthropology. The course
also highlights the multi-disciplinary and post-disciplinary nature of
tourism, hospitality and event research. Examples and cases will be
used to illustrate how these disciplinary perspectives inform practice.
TOUR7023 Managing Resources in Tourism, Hospitality &
Events
This course focuses on the business systems and processes for
planning, organising and controlling resources in tourism, hospitality
and event organisations. The course will examine the management
of people, finances and risk and the implementation of sustainable
and ethical business strategies. This foundation course will develop
specialist theoretical and practical knowledge which will be
developed further in more advanced tourism, hospitality and event
management courses.

TOUR7031 Visitor Management
The course examines the design and management principles and
practices of sustainable visitor experiences in tourism, hospitality and
event operations and destinations. It will examine settings ranging
from the global to local landscapes, streetscapes and servicescapes.
Topics include visitor motives, decision making and behaviour; the
experience economy; designing and staging experiences; orientation
and place making; interpretation and visitor learning; and cross-
cultural and social interactions.
TOUR7032 Marketing & Distribution Research Project
This course develops the skills needed to plan and manage
marketing and sales in the tourism, hospitality and event industries.
Topics covered include marketing communications, electronic
marketing, social media, market analysis, relationship marketing,
sales techniques, distribution channels, experiential marketing,
business to business marketing and integrated destination marketing
and branding.
EVENT MANAGEMENT
EVNT7050 International Event Issues and Strategies
The course examines issues and cornerstone theories that
impact on international event planning, operations, marketing and
resourcing. The complexities presented by (a) different markets,
cultures and cultural settings, (b) different governments, policies
and regulatory frameworks, and (c) different host countries/cities
and public-private sector agencies and networks for optimising
events tourism are a key focus in this course. Bidding strategies for
international events, and the relationships and networks needed
to organise and stage an international event, are also addressed.
These topics provide a backdrop to the study of international event
planning and logistics and global branding and marketing to attract
inbound visitors, sponsors, exhibitors, performers and players.
EVNT7051 Event Planning & Project Management
This course builds insights into the planning and project
management principles of events (cultural, sport and business).
It explores the linkages between an event’s vision, mission and
strategic plan and examines ways in which project management
skills can be applied to ensure event viability. The legal and regulatory
environment, stakeholder relationships, knowledge of event risk and
opportunity, marketing and human resources are all examined and
analysed. Students are exposed to the latest management software
and technologies used by event practitioners to plan, monitor and
evaluate event success.
EVNT7052 Event Marketing, Sponsorship & Fundraising
This course examines and critically evaluates key areas of event
marketing, including event concept creation, event bidding, event
markets and event marketing environments. Event branding and
measurement and alternative marketing strategies are also examined
from an event vision and objectives. Students will draw on these
insights when focusing on contemporary issues in event sponsorship
management. Event asset analysis, customisation of sponsorship
strategies and marketing objectives are examined with a view to
leveraging and managing a sponsor’s portfolio. The course also
addresses the principles of fundraising in the context of events and
explores avenues for attracting funding from the public sector and
private sector philanthropy.
EVNT7053 Event Design, Staging & Production
This course explores the unique staging and production
requirements of cultural, sports and business events. The interface
between venue, space, people and performance in diverse event
settings (festivals and concerts, sports events, conferences and
exhibitions) serves to showcase both commonalities and contrasts in
creative and logistical elements of staging and production across the
events sector. Linkages between the event concept, staging, lighting
and sound design, pre-production activities, finalisation of event
production schedules, rehearsals, event execution and take-down
or closing out of the event are addressed in this course. Students
will focus on the unique design, staging and production needs of
different types of events by interfacing with a real world event.
HOTEL MANAGEMENT
HOSP7050 Designing Food and Beverage Experiences
This course provides students with advanced professional skills
in creating food and beverage experiences. It invites students to
embrace a multidisciplinary perspective to investigate the design
of food and beverage experiences in various contexts, including
tourism, festivals and events and the traditional hospitality sector.
Utilising an experiential teaching and learning style students will
assess the impact of state of the art scientific and social scientific
research that food and beverage professionals employ to construct
and design experiences. Core concepts include food and beverage
management, culinary arts, gastronomy and wine appreciation,
authenticity, sustainability, servicescapes, food science, neuro-
gastronomy, ego-involvement and destination/product marketing.
HOSP7051 Global Hospitality Operations
This course aims to prepare students for careers within the
international hospitality industry by critically examining the
management of key operational departments. The primary focus of
study is operations management in the international hotel industry.
Insights into other significant and emerging hospitality sectors,
including casinos and gaming, spas and resorts and the cruise
industry are also investigated. Students will develop advanced
knowledge and desirable attributes applicable to the key operational
functions via engagement with a variety of departmental executives.
HOSP7052 Global Hotel, Resort & Casino Management
This course concentrates on the development of competitive
advantage in the highly competitive industry of hotels, resorts and
casinos. With a particular emphasis on the human resources,
marketing and financial management aspects of `multi-brand’ global
hotel management strategies, this course will explore the complex
economic, political, social and environmental issues affecting the
industry through a combination of `best practice’ case studies and
simulations.
HOSP7053 Service Leadership in Hospitality
This course builds on the foundation service management course
and examines service management theory in the context of
the world’s best hospitality and service organisations to better
understand service excellence, service orientation and service
culture. The course examines leadership at two levels: the individual
level (people as leaders) and the organisational level (companies
as leaders). Topics include the study of leadership theories and
styles, creating a service-oriented organisational culture and values,
decision-making, team dynamics, the role of emotions in leadership,
and a review of international best practice hospitality organisations.
Students will study industry best practice and create their own
comprehensive case studies of service excellence in hospitality.

COURSE DESCRIPTIONS
TRAVEL & TOURISM MANAGEMENT
TOUR7050 Special Interest Tourism
The tourism and leisure industries are being increasingly fragmented
into a series of niche or specialty travel forms of tourism that have
emerged over recent years. Many tourists are now searching for
novel and exciting types of experiences rather than opting for
the traditional offerings cased in terms of passive engagement
in industry driven and mass-produced, packaged products and
services. The tourist of the 21st century is a savvy consumer who is
motivated by a desire to indulge in new experiences across a range
of diverse settings and has a desire for the authentic. Managers
need to respond to these trends by understanding how to engage
with tourists and to better design their services.
TOUR7051 Destination Management & Marketing
This course takes a destination management and marketing
approach to tourism, and focuses on the planning of destination
experiences, and the management of sustainable destinations.
Students will identify, and analyse in detail, how these two principles
have been integrated in a variety of destinations to enhance
global competitiveness. Topics include the roles and functions
of governments and destination management organisations
(DMOs); planning and product development; policy and regulation;
positioning and branding; resources, networks and partnerships;
risk management and disaster recovery and the implementation
of sustainable tourism. This course builds on, and considers,
fundamental and advanced topics in tourism marketing, governance
and sustainable planning and management.
TOUR7052 Travel Distribution and Transport Systems
This course focuses on the flow of information and people in the
travel and tourism industries. Students will develop an advanced
understanding of the distribution and management of the travel and
transport sectors of the tourism industry. This course will explore
how visitors find and book travel products, and how they access
tourism product through various transport modes. The role of travel
distribution intermediaries and transport companies will be analysed
from a sustainable management perspective.
TOUR7053 Tourism in Developing Economies
This course adopts a social science perspective to examine the
social, cultural, economic and environmental challenges and
opportunities for tourism in developing economies. Students
will understand the concept of development, and the potential
opportunities, challenges and debates associated with tourism in
developing economies. Topics include pro-poor tourism, tourism and
poverty alleviation, community involvement, capacity building, fair
trade in tourism, tourism in island nations, markets, arts and crafts,
indigenous tourism and the involvement of women and minority
groups in tourism in developing economies.
CAPSTONE COURSES
TOUR7040 Professional Experience
This course is designed as a capstone Work Integrated Learning
experience for students studying postgraduate tourism, hospitality
and event management. The coursework component will provide
students with a critical appreciation and understanding of the
complex set of skills demanded by the tourism, hospitality and event
sectors. The course requires students to explore, develop and reflect
on intrapersonal, interpersonal and team skills and provides an
insight into why these skills are essential traits of successful tourism
and hospitality professionals. The practical component will allow
students to select from several practice-based streams.
TOUR7011 Destination Study Tour*
This course provides an insight into the complexities and challenges
of destination development and management. It provides students
with an opportunity to engage with various stakeholders by visiting
a number of organisations in key areas of tourism, hospitality and
events. Students will observe first-hand the various and competing
perspectives, priorities and agendas of different stakeholders in a
destination.. *This course is offered in Winter Semester only and
subject to minimum enrolment.
MTHEM (Adv) only
TOUR7007 Tourism Research Project*
This course provides an opportunity to research a project based on
a real world issue or opportunity to consolidate and further develop
research skills. Students will work on an approved topic and produce
a report of 10,000 words. *This course is restricted to students with
a GPA of at least 6. Permission from the School is required.

PROGRAM PLANS
The following pages provide a suggested enrolment pathway to
complete your program in the recommended timeframe.
You can find a blank plan on our website (www.tourism.uq.edu.au/
handbooks) for you to keep track of your progress.
You are responsible for monitoring your own progress and for
ensuring that you select the correct courses. If you require assistance,
please contact a Postgraduate Student Liaison Officer (see back
cover for contact details).
HOW TO PREPARE YOUR PROGRAM PLAN
It is important when commencing a program, that you develop a
program plan to effectively manage your study. These pages will help
you organise a study plan to suit your study needs. If, after completing
your program plan, you find you still need help or advice, please
contact us to make an appointment with a Postgraduate Student
Liaison Officer or to attend a student advising session.
Points to consider when doing your plan:
• Refer to guidelines for your program from this Handbook.
• Read the program requirements for your program.
• Choose your field of study (plan).
• If you are enrolling in either the Graduate Certificate and you
intend to articulate to the Masters program, you should consider
which field of study you intend to pursue once enrolled in the
Masters program, and plan accordingly.
• If you have been awarded credit/exemption from previous study
towards your program – cross out the courses you have already
studied in the relevant program course list.
Copy courses to be completed into the blank program plan, taking
into consideration:
• The semester in which the course is offered.
• The prerequisites required before enrolling in the course.
• The incompatible courses listed before enrolling in the course.
• Program requirements.
The above information can be obtained from the course description
section of this Handbook, or the UQ Programs and Courses
webpage: www.uq.edu.au/study
The program plan includes spaces for summer intensive and July
intensive (pre-semester 2) course offerings – but please be advised
that the course offerings in these semesters may change from year to
year.
NOTE: You will be required to bring a program plan with you to any
advising appointments.

A student is required to complete a total of #8 (from the Course List on page 9):
• #6 from Part A; and
• #2 from Part B.
COMMENCING SEMESTER 1, 2014
Semester Course Code Title Unit Value
1/2014
TOUR7020 Tourism, Hospitality & Event Industries 2
TOUR7021 Tourism, Hospitality & Event Service 2
TOUR7022 Disciplinary Foundations of Tourism, Hospitality & Events 2
TOUR7000
OR
TOUR7031
Industry Research & Consultancy
OR
Visitor Management
2
TOTAL UNITS 8
2/2014
TOUR7023 Managing Resources in Tourism, Hospitality & Events 2
TOUR7000
OR
TOUR7032
Industry Research & Consultancy
OR
Marketing & Distribution Research Project
2
TOTAL UNITS 8
STUDY PLAN:
GRADUATE CERTIFICATE
See www.tourism.uq.edu.au/study for individual study plans.

STUDY PLAN:
MASTER
• #8 from Part A;
• #6 from Part B.
• #2 from Part C; and
• #8 from Part D which may constitute a field of study if all #8 are taken in one field only.
1/2014
TOUR7000 Industry Research & Consultancy 2
2/2014
TOUR7032 Marketing & Distribution Research Project 2
Field - course EVNT7050/ HOSP7051/ TOUR7050 2
1/2015
TOUR7031 Visitor Management 2
TOUR7040
OR
TOUR7011
Professional Experience
OR
Destination Study Tour (Winter Semester only)
2
TOTAL UNITS 24
2/2014
1/2015
2/2015
TOUR7040
OR
TOUR7011
Professional Experience
OR
Destination Study Tour (Winter Semester only)
2
TOTAL UNITS 24

COURSE DESCRIPTIONSSTUDY PLAN:
MASTER (Advanced)
Options: 2nd Field of Study OR #8 of Electives
• #8 from Part A;
• #6 from Part B;
• #2 from Part C;
• #8 from Part D; which may constitute a field of study if all #8 are taken in one field only; and
• #8 comprising any combination of courses from Part D or other level 7 electives approved by the Head of School.**
1/2014
2/2014
1/2015
Elective* OR course from second field of study 2
2/2015
TOUR7040 Professional Experience^ 2
TOTAL UNITS 32
^ or TOUR7011 – Destination Study Tour (Winter session) (#2)
* an elective can be any level 7 course from the School or other courses offered at UQ.
** TOUR7007 – Tourism Research Project (#4) can be undertaken as an elective with approval from the School.

Options: 2nd Field of Study OR #8 of Electives
• #8 from Part A;
• #6 from Part B;
• #2 from Part C;
• #8 from Part D; which may constitute a field of study if all #8 are taken in one field only; and
• #8 comprising any combination of courses from Part D or other level 7 electives approved by the Head of School.**
2/2014
1/2015
2/2015
1/2016
TOUR7040 Professional Experience^ 2
TOTAL UNITS 32
^ or TOUR7011 – Destination Study Tour (Winter session) (#2)
* an elective can be any level 7 course from the School or other courses offered at UQ.
** TOUR7007 – Tourism Research Project (#4) can be undertaken as an elective with approval from the School.

CRICOSPROVIDERNUMBER00025B
UQ TOURISM
Colin Clark Bldg (39), Level 2
The University of Queensland
St Lucia Qld 4072
Phone: +61 7 3346 8100
Fax: +61 7 3346 8166
Email: tourism@uq.edu.au
Web: www.tourism.uq.edu.au
BEL FACULTY COLLABORATIVE
LEARNING CENTRE (FCLC)
Colin Clark Bldg (39), Level 1
St Lucia campus
Phone: +61 7 3365 7111
Email: bel@uq.edu.au
Web: www.bel.uq.edu.au
STUDENT SERVICES
Relaxation Block #21D
St Lucia campus
Phone: +61 7 3365 1704
Web: www.uq.edu.au/student-services
STUDENT CENTRE – ST LUCIA
8:30am - 5:00pm, Mon - Fri
JD Story Bldg (61), Level 1
St Lucia campus
Phone: +61 7 3365 2600
Fax: +61 7 3365 6152
SOCIAL SCIENCES & HUMANITIES
LIBRARY (SS&H)
Duhig Building
General Enquiries
Email: ssah-mgr@library.uq.edu.au
Phone: +61 7 3365 6346
Informationcorrectatthetimeofprinting.

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