Is it even possible to compete on Amazon anymore? In 2017, I spent a year working in China with these big Amazon super-sellers. I helped them implement strategies that would create brands worth a million dollar per month. The competition can be stiff. Some brands are willing to invest millions of dollars upfront to eventually become a top-seller. Can you compete with that? Probably not. But that doesn’t mean it’s relevant to you. It depends on which categories and keywords you’re after, and what your competition is doing.