This is a presentation on the use of design in advocacy work which I created for a presentation at the Open Society Institute. It includes an overview of advocacy strategy, an analysis of design within that framework, and examples from grassroots campaigns and Obama for America.

1. Design for Advocacy Mary Joyce @ the Open Society Institute May 8, 2009

2. Advocacy Strategy Goal Execute Plan Evaluate Execute Plan Message Audience Goal

3. define a goal photo: ogimogi (Flickr) Achievable Inspiring Specific

4. audience : a politician

5. audience : the media

6. photo: baonguyen (Flickr) audience : a demographic

7. define the message photo: centralmnstories (Flickr)

8. Develop an action . Photo: ItzaFineDay(Flickr)

9. Execute action. Photo: sengkit (Flickr)

10. Evaluate action. Photo: eggman (Flickr)

11. Plan next action.

12. ....until you achieve your goal 1: Plan 2: Execute 3: Evaluate Goal

13. Advocacy Strategy Goal Execute Plan Evaluate Execute Plan Message Audience Goal

14. Where does design fit? ?

15. Photo: sara.atkins (Flickr)

16. Design for Advocacy Goal Execute Plan Evaluate Execute Plan Message Audience Goal design who do you want to take action?

17. Audience example: Obama’s constituencies

18. more logos at ObamaCampaignButtons2008.com

19. Design for Advocacy Goal E xecute Plan Evaluate Execute Plan Message Audience Goal design how to move them to act? who do you want to take action?

20. Message example: Obama campaign

21. Image: Barack Obama (Flickr) Change will not come if we wait for some other person or some other time. We are the ones we've been waiting for. We are the change that we seek .

22. (supporter photos with nice animation)

23. (supporter photos with nice animation)

24. (supporter photos with nice animation)

25. (supporter photos with nice animation)

26. Message + Audience examples: international advocacy

28. Source: Nawaat (Tunisia) video URL: www.nawaat.org

29. Source: Free Kareem Campaign (Egypt/UK)

30. Design for Advocacy Goal Execute Plan Evaluate Execute Plan action Audience how to move them to act? Message who do you want to take action? Goal design feedback

31. Ways to get feedback: 1) focus groups 2) casual discussion 3) formal feedback from partners 4) media mentions

32. In your organization ...

33. Who is the audience of the campaign? (who has the power?)

34. What is your organization’s message to its audience?

35. Thank You!