Alpha Phi Omega

1. S E C T I O N 6 7 E X E C R E T R E A T
A U G U S T 2 0 1 4
Newsletter Design 101

2. Potential Audiences:
 Active-focused
 For larger chapters: Can send to all brothers as a manner of
keeping everyone in touch
 For any chapter: Can send to brothers who are abroad/off-
campus to help keep them in the loop of events
 Feature topics like:
 A quick calendar of events (save the details for APOonline!)
 Officer, Senior, Advisor, or New Member Spotlights
 Report on events from Sectionals, Regionals, and Nationals
 Honor Brothers of the Month, Academic Achievers, etc.
 Send out monthly or every semester.

3. Potential Audiences:
 Alumni-focused
 Report briefly on major chapter events
 Reaching a major recruitment or retention goal
 New chapter initiatives
 Major service or fellowship projects
 Focus on topics like:
 New pledges / family members
 Opportunities to assist the chapter
 Throwback posts to older chapter events / publishing older photos
 Homecoming plans / other alumni gatherings
 Upcoming chapter anniversaries and ceremonies
 Send out bi-monthly or every semester, depending upon what
is best for your alumni.

4. Setting Goals
 Who are you trying to reach?
 What is the primary purpose?
 How will you make it engaging?
 Who is in charge of creating it?
 PR/Marketing Officer
 VP of Membership
 Alumni-oriented Officer
 Newsletter Committee
 Remember to set SMART goals!

5. Where to Publish
 Full Content:
 Appropriate section of chapter website
 Directly email to audience
 Constant Contact
 MailChimp
 Printed copies
 Links:
 Facebook
 Public Chapter Pages
 Private Alumni Groups
 Twitter

6. Additional Resources
 APO Impact Article
 Sample APO Newsletters
 Basic design principles
 Ideas for content
 Programs to use
 Sorority Sugar Tumblr Article
 Assorted tips and ideas for content
 Potential uses and audiences for newsletter