Today's audiences are busy, sophisticated, and skeptical. They have less time and are exposed to more entertainment and information. Presenters must gain the audience's trust, keep their presentations concise and engaging, and understand diverse work cultures to earn credibility.

1. TODAY’S AUDIENCES
OF YOUR PRESENTATIONS

2. They’re busy

3. They’re busy
Most people are pressed for time.
They are juggling activities, jobs, study, projects,
children etc.
They have less administrative help at work but
are expected to produce the same or more
amount of work.
If you take too long to make your point or don’t
grab their attention quickly, they’ll walk out on
you, mentally and perhaps physically!

4. THEY’RE SOPHISTICATED

5. THEY’RE SOPHISTICATED
They are exposed to
higher levels of
entertainment and
technology.
They will expect your
visual presentation to
be of high quality.

6. THEY’RE SCEPTICAL
You must gain people’s
trust and check your
information thoroughly for
accuracy.

7. „WHO YOU ARE?“
THEY’RE SCEPTICAL

8. THEY HAVE INFORMATION OVERLOAD
People are inundated
with facts, statistics,
data and numbers that
they have almost
reached saturation
levels.
Provide interesting ideas
and help people draw
conclusions.
Give them practical tips
as well.

9. Today, the fabric of the workforce is multi-ethnic, global, and
gender tolerant.
Your must earn your credibility by understanding today’s work
culture and issues.
THEY’RE DIVERSE
Today, the fabric of the
workforce is multi-ethnic,
global, and gender
tolerant.
Your must earn your
credibility by
understanding today’s
work culture and issues.

10. SUMMARY OF TODAY’S AUDIENCES
They’re busy They’re sophisticated They’re sceptical
They have information overload They’re diverse