Digital Marketing presentation, City University London - Food

1. FrozenYog
Neil A’Bear, Clara Dwelshauvers & Gwenael Rivet
Digital Marketing 2014

2. Highlights
Yog
Product
Offer
Target / Added Value
Mobile Marketing
Mobile - The App
Mobile - Make yourYog
Mobile - Win freeYogs
Mobile & Desktop Marketing
Newsletter
Facebook
Twitter
Blog
Desktop Marketing
Website
Paid Advertising

3. Yog
Product
FrozenYogourt
Organic & Healthy
To eat or drink (smoothies)
For all tastes (Fruits or Chocolate)
Offer
In Store
Take away
Delivery in Central London (15 minutes)

4. Target / Added Value
Target
21 - 30, male and female
Central London - Dynamic
Love to snack / take a break
Don’t have time
Food trend - Healthy
Added Value
Healthy snack
Quick order / quick shipment
Delivered or in store

5. Mobile Marketing

6. Mobile - The App
YogApp
Free download
Offer - CTA
Store locator
Make yourYog
Win freeYogs
Newsletter
Join our Socials / Blog

7. Mobile - Make your Yog
1. Make your Yog
Tastes (Organic, healthy, fruits, chocolate...)
Check our recipes - Blog
Join our socials
2. Delivery - DATABASE
Email
Address
Phone number
3. Pay
4. CTA - Join our competition!

8. Mobile - Win free Yogs
Win free Yogs - CTA - DATABASE
1. Enter the competition
2. Suggest a new seasonal taste (Ex: GingerbreadYog for
Christmas...)
3. DataBase (mail, number...)
4. Receive 1 month of FreeYog for you and a friend

9. Mobile & Desktop Marketing

10. Mobile & Desktop - Newsletter
Yog Newsletter
3 new tastes for your Christmas Holidays
Vote for your favorite taste and win free
Christmas Yogs !

11. Mobile & Desktop - Facebook
Join us on Twitter, order youYog! Delivered in 30 minutes.

12. Mobile & Desktop - Twitter
Since
we’re
new
and
want
you
to
try
us,
we’ve
put
together
a
few
offers:
click
here
and
choose
what
you
like:
www.yog.co.uk/offers
Come
meet
our
team
in
Shoreditch
and
get
a
yummy
Yog.
Busy?
Download
our
app
and
we’ll
come
to
you!
#Snack
#Healthy
Tweet
a
selfie
of
you
and
a
Yog
with
the
hashtag
#YogAndMe
and
the
person
with
the
best
pic
will
get
free
Yogs
for
a
month!
Want
a
new
recipe
for
a
Yog?
Suggest
ideas
with
the
hashtag
#NewYogRecipe
and
the
yummiest
mix
will
be
added
to
our
menu.
Our
winner
is
@GwenRivet!
1
month
of
FREE
YOGS!

13. Mobile & Desktop - Blog
ENTER THE COMPETITION FIND NEW RECIPES NUTRITION SEND US YOUR PICTURE

14. Desktop Marketing

15. Website
- Top page: Main info
- Clear
- Each page : CTA to competition, socials, Newsletter...

16. Website - Paid Advertising
Online Advertising
Audience targeting
Social Media Marketing - Friend Advocacy
Reinforce other marketing strategy

17. Website - Paid Advertising Examples
Clara Dwels just won 1 month of FreeYog! Get yours too.

18. Thanks!