Smoopeds aims to deliver healthy smoothies to busy customers. Their product offers a variety of flavors, vitamins, and caffeine to provide a tasty and nutritious breakfast. They see an opportunity in the growing healthy and convenience-focused market. Their plan is to test the concept with marketing in Q1 2014, develop operations in Q2-Q3 2014, launch in Q1 2015, and expand from there.

1. Smoopeds
Not your average smoothie delivery
Brandon Breitenstein, Sonia Tseng, Derek Louie, Hardy
Lou,
Jose Flores, Michelle Chang, Heather Lee

2. Introduction
 Our product is simple.
 It takes one of the most time consuming
and painful tasks of the average
American’s day and makes it convenient
and consistently enjoyable.

3. Our customers
 The average person who is busy in the
morning and would like a healthy, quick, and
tasty breakfast

4. Highlights
 Array of flavors
 Vitamins
 … And even
caffeine!
 Array of flavors
 Vitamins
 … And even
caffeine!
 The smoothies are
delivered right to your
door or even your
office!

5. Opportunity
People are becoming more health conscious, while becoming
busier and busier in their every day lives. This is a good time
to enter the market because we are able to offer a delivery
service that helps accommodate to our clients’ busy schedules.
• Normalized to wake up late, eat an unhealthy breakfast, and
feel sluggish for the rest of the day
• Smoopeds offers a healthy and delicious smoothie to
jumpstart your day
• Our smoothies will provide customers with their daily fruit
and vitamin servings
• Drive thru/delivery smoothie chain: we have the chance to
beat others to market/expansion, which allows us to capture
a piece of the smoothie market that is currently unclaimed

6. Market Analysis
Snack and non-alcoholic beverage bars
Year Number of
Establishmen
ts
Value of
sales,
revenue, or
business
done ($1,000)
Annual
payroll
($1,000)
Number of
paid
employees
for pay period
2007 50,491 24,254,134 6,153,555 532,054
2002 36,036 13,608,615 3,469,564 336,144

7. Market Analysis
Accommodation and food services (coffee
shops)Year Number of
Establishmen
ts
Sales ($1,000) Annual
payroll
($1,000)
First quarter
payroll
($1,000)
2007 19,045 10,169,521 2,611,166 616,275
2002 9,470 4,158,049 1,015,259 241,819

8. Market Analysis
Delivery Services for Food and Beverages (in 2007)
Type of
establishment
Number of
Establishments
Total sales,
receipts, or
revenue ($1,000)
Sales ($1,000)
Food services and
drinking places
9,249 7,080,219 291,298
Snack and non-
alcoholic bev. bars
200 99,083 6,376
Coffee shops 26 6,088 292
Ice cream and soft
serve
8 4,188 146

9. Research Supports Findings
There is a market for our smoothie chain:
• Research on our recent competitor reveals that there is an increase in
sales for smoothies
• (As of April 2013) there was an increase of 3.6% in store sales for
company owned stores
About 54% of the American population over the age of 18 drink
coffee on a daily basis:
• Of this 54% about 70% drink coffee in the morning
• We plan to convert some of the coffee drinking population to our
smoothies
Delivery Service:
• Research on pizza companies and other delivery services reveal
majority of customers are willing to pay the fee for delivery due to its
convenience

10. Competitive Analysis
The Competition:
• Large franchises – Jamba Juice
• Smaller chain stores unique to the city – Sidewalk
Juice.
• Privately owned smoothie stores

11. Competitive Analysis (cont.)
How do we stand out?
• We deliver
• Healthy and delicious
• Wallet Friendly
• Drive-thru

12. Operations
 Make deals with local farmers for fresh fruit. Arrange different
pick up days during the week with each farmer
 Vitamin C, Vitamin B12, Ginseng, Taurine, and Guarana
(plant from Guarani Tribe in the Amazon) supplements from
supplier (NatureMade, Swanson Health Products)
 Materials: wholesalers (Costco, Restaurant City, etc)
 Make orders according to client routes; rotate drivers with
routes depending on city

13. Marketing /Sales Plan
Moped Marketing
• Our signature mopeds will be introducing our
logo to people all around the city while making
deliveries
Word of Mouth
• Our product will be selling itself through its
healthy tastiness and convenience
Social Media
Facebook, Instagram, and Twitter (Hashtags)
Promote our store by giving out weekly coupon
codes

14. Marketing (cont.)
Sponsoring
• Giving out free booster smoothies to runners at
half marathons in exchange for putting our logo
on official marathon banners, etc.
Potential Revenue Streams:
• In store purchases
• Deliveries
• Subscriptions

15. Technology / IP
• Technology for the Production of Smoothies
- Industrial blenders
- Industrial (Restaurant) ovens
- Plastic foam cups instead of Styrofoam cups
- Industrial refrigerators – To keep the fruit and
other ingredients fresh

16. Financial Analysis
Raising funds:
- Angel investors
- Bridge loans
- Friends and family
Initial costs:
- $500K – $750K
- Break even 1-2 yrs after initial store opening

17. Milestones
Milestones Overview
Q4
(2013)
Q1
(2014)
Q2
(2014)
Q3
(2014)
Q4
(2014)
Q1
(2015)
Funding/
Financing
Market
Testing
Operational
Developme
nt
Operational
Developme
nt
Product
Developme
nt/
Marketing
Launch /
Marketing
Pitches,
funding,
partners
Flyers, web
presence,
demographi
c surveys.
Storefront,
raw
materials,
construction
.
Constructio
n, routing,
construction
.
Training,
routing,
construction
Launching,
customer
relationship
s, sampling

18. Milestones
Our Status
We currently have:
• A well developed business model
• Market research
• Constructed a thorough and viable structure for the
operation of a smoothie delivery service.
At this stage we are simply looking for partners /
fundraising to put up our first location.

19. Milestones
Q4 (2013):
Do pitches
Find partners
Get Funding
Stage: Funding / Financing
Hypothesis we are testing: Whether or not our
current business plan is a viable product in the eyes
of investors.

20. Milestones
Q1 (2014):
Begin marketing.
Pass out flyers.
Launch site.
Gauge interest.
Stage: Market testing.
Hypothesis we are testing: We want to know if
customers would be interested in the flavors / boosts we
are offering, and what demographic / geographical areas
are interested in our service.

21. Milestones
Q2 and Q3 (2014):
Scope out a store front.
Acquire raw materials (industrial blenders, mopeds, etc)
Begin to place orders with vendors (fruit, vitamins, Styrofoam
cups, etc)
Acquire permits
Begin construction
Stage: Operational Development
Hypothesis we are testing: That our operational plan is
complete and if it has any minor oversights to keep it within our
budget.

22. Milestones
Q4 (2014):
Begin training employees
Map routes
Continue construction
Begin testing out smoothie flavors (give samples)
Stage: Product Development.
Hypothesis we are testing: That our delivery routes
/ couriers are in order.

23. Milestones
Q1 (2015):
Store opening
Work out kinks in delivery routes
Begin building customer relationships
Great because it is the new year and people are
willing to try new things / can have themed
promotions.
Stage: Launch / Marketing
Hypothesis we are testing: That our business is
viable.