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VISUALIZING	
  TRANSFORMATIVE	
  NETWORKS	
  
	
  IN	
  INNOVATION	
  ECOSYSTEMS	
  
	
  
Innova'on	
  Ecosystem	
  Networ...
Co-­‐Authors	
  
•  Martha	
  G	
  Russell	
  	
  
–  Stanford	
  University	
  
•  Jukka	
  Huhtamäki	
  	
  
–  Tampere	...
Overview	
  
•  Can	
  user-­‐centric,	
  process-­‐automated	
  model	
  for	
  data-­‐
driven	
  visual	
  network	
  an...
 
	
  
TransformaCon	
  of	
  	
  	
  
InnovaCon	
  Ecosystems	
  
	
  
InnovaCon	
  Ecosystems	
  refer	
  to	
  the	
  i...
Agents
Events
Impact
Coalitions
Shared	
  
Vision	
  
Transforma'on	
  
Iterative
Alignment
Interact &
Feedback
Co-Create
...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
S'll,	
  K.,	
 ...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Huhtamäki,	
  J...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Huhtamäki,	
  J...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Huhtamäki,	
  J...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Huhtamäki,	
  J.,	
 ...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Huhtamäki,	
  J.,	
 ...
 Network	
  Metrics	
  for	
  Ecosystem	
  
Rela'onal	
  Capital	
  Indicators	
  	
  
Russell,	
  M.G.,	
  S'll,	
  K.,	
...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Enterprise	
  Level	
  Ecosyst...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Growth	
  Level	
  Ecosystem	
...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Startup	
  Level	
  Ecosystem	...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
Russell,	
  M.G...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
S'll,	
  K.,	
 ...
 
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
S'll,	
  K.,	
 ...
Homo	
  Narra've	
  
Sense-­‐Making	
  Mandate	
  
•  The	
  listener’s	
  
brain	
  
determines	
  
how	
  a	
  story	
  
is	
  heard	
  
•  Influence	
  by	
  
– framing	
 ...
Agents
Events
Impact
Coalitions
Shared	
  
Vision	
  
Transforma'on	
  
Iterative
Alignment
Interact &
Feedback
Co-Create
...
In	
  Sum	
  
•  Our	
  results	
  demonstrate	
  that	
  network	
  visualiza'ons	
  can	
  be	
  
successfully	
  used	
...
Further	
  Informa'on	
  
Huhtamäki,	
  J.,	
  Russell,	
  M.G.,	
  SCll,	
  K.,	
  and	
  Rubens,	
  N.	
  (2011)	
  A	
 ...
Join	
  us	
  at	
  HICSS	
  2016	
  
hhp://ien.stanford.edu	
  	
  	
  	
  Deadline	
  for	
  papers:	
  June	
  15,	
  2...
Visualizing Transformative Networks in Innovation Ecosystems
Visualizing Transformative Networks in Innovation Ecosystems
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Visualizing Transformative Networks in Innovation Ecosystems

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8 June 2015 Presentation at International Conference on Computational Social Science, Helskini, Finland

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Visualizing Transformative Networks in Innovation Ecosystems

  1. 1. VISUALIZING  TRANSFORMATIVE  NETWORKS    IN  INNOVATION  ECOSYSTEMS     Innova'on  Ecosystem  Network         Interna'onal  Conference  on  Computa'onal  Social  Sciences   June  8,  2015   Martha  G  Russell  
  2. 2. Co-­‐Authors   •  Martha  G  Russell     –  Stanford  University   •  Jukka  Huhtamäki     –  Tampere  Univ  of  Technology   •  Kaisa  SCll     –  VTT,  Finland   •  Neil  Rubens     –  Univ  of  Electro-­‐communica'ons   •  Jiafeng  Yu     –  VXPLO.com   •  Rahul  C.  Basole     –  Georgia  Ins'tute  of  Technology  
  3. 3. Overview   •  Can  user-­‐centric,  process-­‐automated  model  for  data-­‐ driven  visual  network  analysis  be  validated  with   ground  truth?     •  What  are  the  tradeoffs  between  explora'on  and   automa'on  in  developing  systems  for  the  par'cipa'on   of  both  low  and  high  tech-­‐savvy  stakeholders?   •  Can  network  visualiza'ons  be  successfully  used  for   engaging  stakeholders  in  understanding  and   orchestra'ng  innova'on  ecosystems?      
  4. 4.     TransformaCon  of       InnovaCon  Ecosystems     InnovaCon  Ecosystems  refer  to  the  inter-­‐organiza'onal,  poli'cal,  economic,   environmental,  and  technological  systems  through  which  a  milieu  conducive   to  business  growth  is  catalyzed,  sustained,  and  supported.     A  dynamic  innova'on  ecosystem  is  characterized  by  a  con'nual  realignment   of  synergis'c  rela'onships  that  promote  growth  of  the  system.    In  agile   responsiveness  to  changing  internal  and  external  forces,  knowledge,  capital   and  other  vital  resources  flow  through  these  rela'onships.     Ecosystem  Transforma'ons  (Russell  et  al.,  2011)   EIT  ICT  Labs  Case  Study  (S'll  et  al.,  2014)   Symbio'c  rela'onships  to  create  and  deliver  products  and  services  (Basole  and  Rouse,  2008)     Synergis'c  realignment  (Rubens  et  al.,  2010)   Inventor  networks  (Powell  and  Giannella,  2009)     Interfirm  alliances  (Gula',  2009)  
  5. 5. Agents Events Impact Coalitions Shared   Vision   Transforma'on   Iterative Alignment Interact & Feedback Co-Create Value Through Context, Culture, Capital Shared Vision Transforms Russell, M.G., Still, K., Huhtamäki, J., and Rubens, N., “Relational Capital for Shared Vision in Innovation Ecosystems,” in Gebhardt, C., and Meig, H.A. (Eds.), Special Issue: The Spatial Dimension of Innovation: Triple Helix and the City, Triple Helix Journal, Forthcoming.
  6. 6.                                             S'll,  K.,  Huhtamäki,  J.,  Russell,  M.G.,  Basole,  R.C.,  Salonen,  J.,  &  Rubens,  N.  (2013)  Networks  of  innova'on   rela'onships:  Mul'scopic  views  on  Finland,  in  Proceedings  of  the  XXIV  ISPIM  Conference  –  Innova'ng  in   Global  Markets:  Challenges  for  Sustainable  Growth,  16-­‐19  June  2013,  Helsinki,  Finland,  p.  15.   Descrip've  Metrics   were identified (note: following the practices and guidelines related to privacy, in this research we do not provide the names of individuals). Some actors were found to have positions as key connecting nodes in more than one view, suggesting interlocking relationships between the different levels. However, their roles were different. Table 2 Descriptions of the multiscope of cumulative networks of case Finland View Microscopic Mesoscopic Macroscopic Multiscope Nodes 844 821 231 1698 Connections 883 824 186 1664 Network description Directed relationships, multimode network Directed relationships, multimode network Undirected relationships, 1- mode network Directed and undirected relationships, multimode network Network metrics density: 0.002 diameter: 15 density: 0.002 diameter: 18 density: 0.007 diameter: 4 density: 0.001 diameter: 16 Top 10 actors based on betweenness centrality Startup Sauna Nokia Ind-PK SunyRide Ind-KB Ind-TT Transfluent Ind-JE Ind-AK Ind-VM Nokia Ind-PK Ind-TT Ind-JE Applifier Mendor Finnish Industry Investment WOT Services XIHA Tinkercad Nokia Nokia Siemens Networks Wartsila Metso Kemira Finnair Microsoft Outokumpu Stora Enso Ilmarinen Nokia Ind-PK Startup Sauna Ind-TT WOT Services SunyRide Ind-JE Mendor Ind-AK Ind-KB Top 10 actors based on degree Nokia Startup Sauna Ind-AK Ind-TL Ind-TT Holvi Ind-PK Ind-JE Ind-KL Ind-VM Nokia Blyk Fruugo Grand Cru Rovio Entertainment XIHA Flowdock Finnish Industry Investment Sofanatics Sulake Nokia Nokia Siemens Networks Wartsila Finnair Tabuk Cement Alcatel Lucent Telefonaktie– bolaget LM NEC NTT Docomo Zecon Bhd Elematic Fujitsu Nokia Startup Sauna Ind-TL Nokia Siemens Networks Ind-AK Ind-TT Grand Cru Holvi Blyk Rovio Entertainment
  7. 7.                                             Huhtamäki,  J.,  Russell,  M.G.,  S'll,  K.,  and  Rubens,  N.  (2011)  A  Network-­‐Centric  Snapshot  of   Value  Co-­‐Crea'on  in  Finnish  Innova'on  Financing,  Technology  Innova.on  Management  Review,   hhp://'mreview.ca/ar'cle/424.   Finnish  Innova'on  Ecosystem:     Rela'onal  networks  of  Finnish  companies   including players from more traditional industries – Wartsila, Metso and Kemira – indicates their connecting role both within Finland as well as globally. Interestingly, Rovio Entertainment, which by many is still regarded more of a growth company than an established company, is present in this view, due to its enterprise level relationships. Due to the nature of the data, all of the actors in the top 10 based on betweenness are companies, including Microsoft which is there due the its strategic alliance with Nokia. Figure 2 Macroscopic view highlighting enterprise level relationships The mesoscopic view highlighting growth companies (Figure 3) shows many Finnish companies with relationships to 1-3 actors; it also introduces more complex, networked relationships, showing a chain of nodes connecting key nodes. The key nodes that act as
  8. 8.                                             Huhtamäki,  J.,  Russell,  M.G.,  S'll,  K.,  and  Rubens,  N.  (2011)  A  Network-­‐Centric  Snapshot  of   Value  Co-­‐Crea'on  in  Finnish  Innova'on  Financing,  Technology  Innova.on  Management  Review,   hhp://'mreview.ca/ar'cle/424.   Finnish  Innova'on  Ecosystem:   Rela'onal  networks  of  growth  companies     For Rovio Entertainment, this view indicates the connected individuals as well as investors. Accordingly, three out of the top 10 actors based on betweenness are individuals. However, as degree measures the number of connections, all top 10 actors based on it are companies, including one financing organization. Figure 3 Mesoscopic view of growth companies The microscopic view highlighting startup companies (Figure 4) illustrates an intricate web of connections within the Finnish ecosystem. In addition to start-ups, the key nodes now include prominent individuals (in roles of founders, advisors and angels) as well as a business incubator, Startup Sauna, reflecting this particular incubator’s role as active advocate of start-up culture as well as home for start-ups, a place for building
  9. 9.                                             Huhtamäki,  J.,  Russell,  M.G.,  S'll,  K.,  and  Rubens,  N.  (2011)  A  Network-­‐Centric  Snapshot  of   Value  Co-­‐Crea'on  in  Finnish  Innova'on  Financing,  Technology  Innova.on  Management  Review,   hhp://'mreview.ca/ar'cle/424.   Finnish  Innova'on  Ecosystem:   Rela'onal  networks  of  start-­‐ups   Figure 4 Microscopic view of start-up companies The aggregated network depicts an ecosystemic view of Finland (Figure 5) as it combines the Finnish companies from the three separate datasets, and shows their direct connections. Hence, for the first time, we can see in a single visualization the founders and angels, executives and financing organizations, as well as companies from start-ups to established enterprises. Overall, key actor of the ecosystem with the highest
  10. 10.                                           Huhtamäki,  J.,  Russell,  M.G.,  SCll,  K.,  and  Rubens,  N.,  “A  User-­‐Centric,  Process-­‐Automated  Model  for  Data-­‐ Driven  Visual  Network  Analysis:  The  ExploraCon  -­‐  AutomaCon  Cycle,”  in  Matei,  S.,  BerCno,  E.,  and  Russell,   M.G.,  Socio-­‐Computa,onal  Frameworks,  Tools  and  Algorithms  for  Suppor,ng  Transparent  Authorship  in   Social  Media  Knowledge  Markets.  Springer.  Forthcoming.   Data  From  Mul'ple  Sources  
  11. 11.                                           Huhtamäki,  J.,  Russell,  M.G.,  SCll,  K.,  and  Rubens,  N.,  “A  User-­‐Centric,  Process-­‐Automated  Model  for  Data-­‐ Driven  Visual  Network  Analysis:  The  ExploraCon  -­‐  AutomaCon  Cycle,”  in  Matei,  S.,  BerCno,  E.,  and  Russell,   M.G.,  Socio-­‐Computa,onal  Frameworks,  Tools  and  Algorithms  for  Suppor,ng  Transparent  Authorship  in   Social  Media  Knowledge  Markets.  Springer.  Forthcoming.   Os'nato  Model   User-­‐centric  data-­‐driven  process  model  for  visual  analy'cs  
  12. 12.  Network  Metrics  for  Ecosystem   Rela'onal  Capital  Indicators     Russell,  M.G.,  S'll,  K.,  Huhtamäki,  J.,  Rubens,  N.,  and  Basole,  R.C.  “Rela'onal  Capital  for  Shared  Vision  in  Innova'on  Ecosystems,”  in  Gebhardt,   C.,  and  Meig,  H.A.  (Eds.),  Special  Issue:  The  Spa'al  Dimension  of  Innova'on:  Triple  Helix  and  the  City,  Triple  Helix  Journal,  Forthcoming.    
  13. 13.                                       Enterprise  Level  Ecosystem  Visualiza'ons   for  Three  Metropolitan  Areas     Russell,  M.G.,  S'll,  K.,  Huhtamäki,  J.,  and  Rubens,  N.,  and  Basole,  R.C.  “Rela'onal  Capital  for   Shared  Vision  in  Innova'on  Ecosystems,”  in  Gebhardt,  C.,  and  Meig,  H.A.  (Eds.),  Special  Issue:   The  Spa'al  Dimension  of  Innova'on:  Triple  Helix  and  the  City,  Triple  Helix  Journal,  Forthcoming.    
  14. 14.                                       Growth  Level  Ecosystem  Visualiza'ons  for   Three  Metropolitan  Areas     Russell,  M.G.,  S'll,  K.,  Huhtamäki,  J.,  and  Rubens,  N.,  and  Basole,  R.C.  “Rela'onal  Capital  for   Shared  Vision  in  Innova'on  Ecosystems,”  in  Gebhardt,  C.,  and  Meig,  H.A.  (Eds.),  Special  Issue:   The  Spa'al  Dimension  of  Innova'on:  Triple  Helix  and  the  City,  Triple  Helix  Journal,  Forthcoming.    
  15. 15.                                       Startup  Level  Ecosystem  Visualiza'ons  for   Three  Metropolitan  Areas     Russell,  M.G.,  S'll,  K.,  Huhtamäki,  J.,  and  Rubens,  N.,  and  Basole,  R.C.    “Rela'onal  Capital  for   Shared  Vision  in  Innova'on  Ecosystems,”  in  Gebhardt,  C.,  and  Meig,  H.A.  (Eds.),  Special  Issue:   The  Spa'al  Dimension  of  Innova'on:  Triple  Helix  and  the  City,  Triple  Helix  Journal,  Forthcoming.    
  16. 16.                                             Russell,  M.G.,  S'll,  K.,  Huhtamäki,  J.,  and  Rubens,  N.,  and  Basole,  R.C.  “Rela'onal  Capital  for   Shared  Vision  in  Innova'on  Ecosystems,”  in  Gebhardt,  C.,  and  Meig,  H.A.  (Eds.),  Special  Issue:   The  Spa'al  Dimension  of  Innova'on:  Triple  Helix  and  the  City,  Triple  Helix  Journal,  Forthcoming.     Comparing  Rela'onal  Capital  Metrics   of  Innova'on  Ecosystems    
  17. 17.                                             S'll,  K.,  Huhtamäki,  J.,  Russell,  M.G.,  and  Rubens,  N.  (2014)  “Insights  for  Orchestra'ng   Innova'on  Ecosystems:  the  Cast  of  EIT  ICT  Labs  and  Data-­‐Driven  Network  Visualisa'ons,”   Interna.onal  Journal  of  Technology  Management  66:2/3,  243-­‐265.   EIT     ICT  Labs     Cluster   Ci'es  
  18. 18.                                             S'll,  K.,  Huhtamäki,  J.,  Russell,  M.G.,  and  Rubens,  N.  (2014)  “Insights  for  Orchestra'ng   Innova'on  Ecosystems:  the  Cast  of  EIT  ICT  Labs  and  Data-­‐Driven  Network  Visualisa'ons,”   Interna.onal  Journal  of  Technology  Management  66:2/3,  243-­‐265.   What  if   SF  Bay   Area   would   be  EIT   ICT  Labs’   Node   #7?  
  19. 19. Homo  Narra've   Sense-­‐Making  Mandate  
  20. 20. •  The  listener’s   brain   determines   how  a  story   is  heard   •  Influence  by   – framing   – par'cipa'on   Put  ME  in  the  Story     hhp://uphillwri'ng.org/wp-­‐content/uploads/2011/11/Reality-­‐Mirror.gif   Sensemaking  and  Storytelling  
  21. 21. Agents Events Impact Coalitions Shared   Vision   Transforma'on   Iterative Alignment Interact & Feedback Co-Create Value Through Context, Culture, Capital Shared Vision Transforms Russell, M.G., Still, K., Huhtamäki, J., and Rubens, N., “Relational Capital for Shared Vision in Innovation Ecosystems,” in Gebhardt, C., and Meig, H.A. (Eds.), Special Issue: The Spatial Dimension of Innovation: Triple Helix and the City, Triple Helix Journal, Forthcoming.
  22. 22. In  Sum   •  Our  results  demonstrate  that  network  visualiza'ons  can  be   successfully  used  for  engaging  stakeholders  in   understanding  and  orchestra'ng  innova'on  ecosystems,  by   highligh'ng  the  roles  of  key  actors,  using  comparisons,  and   by  exploring  the  what  if-­‐ques'ons.         •  The  viability  of  the  user-­‐centric,  process-­‐automated  model   for  data-­‐driven  visual  network  analysis  is  validated.     •  There  are  cri'cal  tradeoffs  between  explora'on  and   automa'on  in  developing  sophis'cated  systems  designed   for  the  par'cipa'on  of  both  low  and  high  tech-­‐savvy   stakeholders.    
  23. 23. Further  Informa'on   Huhtamäki,  J.,  Russell,  M.G.,  SCll,  K.,  and  Rubens,  N.  (2011)  A   Network-­‐Centric  Snapshot  of  Value  Co-­‐CreaCon  in  Finnish   InnovaCon  Financing,  Technology  Innova,on  Management   Review,  h^p://Cmreview.ca/arCcle/424.   Huhtamäki,  J.,  Russell,  M.G.,  SCll,  K.,  and  Rubens,  N.,  “A  User-­‐ Centric,  Process-­‐Automated  Model  for  Data-­‐Driven  Visual   Network  Analysis:  The  ExploraCon  -­‐  AutomaCon  Cycle,”  in   Matei,  S.,  BerCno,  E.,  and  Russell,  M.G.,  Socio-­‐Computa,onal   Frameworks,  Tools  and  Algorithms  for  Suppor,ng  Transparent   Authorship  in  Social  Media  Knowledge  Markets.  Springer.   Forthcoming.   SCll,  K.,  Huhtamäki,  J.,  Russell,  M.G.,  and  Rubens,  N.  (2014)   “Insights  for  OrchestraCng  InnovaCon  Ecosystems:  the  Cast  of   EIT  ICT  Labs  and  Data-­‐Driven  Network  VisualisaCons,”   Interna,onal  Journal  of  Technology  Management  66:2/3,   243-­‐265.   Russell,  M.G.,  SCll,  K.,  Huhtamäki,  J.,  and  Rubens,  N.,   “RelaConal  Capital  for  Shared  Vision  in  InnovaCon   Ecosystems,”  in  Gebhardt,  C.,  and  Meig,  H.A.  (Eds.),  Special   Issue:  The  SpaCal  Dimension  of  InnovaCon:  Triple  Helix  and   the  City,  Triple  Helix  Journal,  Forthcoming.     Basole,  R.  C.,  Russell,  M.  G.,  Huhtamäki,  J.,  Rubens,  N.,  S'll,  K.,  &   Park,  H.  (2015).  Understanding  Business  Ecosystem  Dynamics:  A   Data-­‐Driven  Approach.  ACM  Transac.ons  on  Management   Informa.on  Systems  (TMIS),6(2),  6.  
  24. 24. Join  us  at  HICSS  2016   hhp://ien.stanford.edu        Deadline  for  papers:  June  15,  2015  

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