Independent UX review of Noom app to showcase best practice and recommendations for digital health apps.

1. iOS, October 2020
Onboarding and home screen
Tracking
Data visualisation
Content
Health guidance
67%
88%
75%
78%
88%
Noom
78%

2. Allow the user to decide how much effort they want
to put into their journey.
Show an estimate of when
the user can expect to
complete the goal.
Noom App UX Review | Onboarding flow Panacea Digital | October 2020

3. Noom App UX Review | Onboarding flow Panacea Digital | October 2020
Personalise recommendations
based on the information entered
by the user.
Make it clear why you're asking questions
and you're going to use them.
Personalise the recommendations
based on possible health conditions.

4. Noom App UX Review | Onboarding flow Panacea Digital | October 2020
Build credibility by showcasing the
experts behind the app and the results
of existing users.

5. Noom App UX Review | Onboarding flow Panacea Digital | October 2020
Foster sense of autonomy by
allowing the user to decide how
much time they want to spend
in the app.
After the onboarding flow, guide
the user to a meaningful first
action.
Celebrate achievements,
no matter how small.

6. Noom App UX Review | Onboarding flow Panacea Digital | October 2020
Keep the home screen
simple and focus on the
most important user
tasks.

7. Noom App UX Review | Tracking Panacea Digital | October 2020
Make food tracking easier by using
measurements that are easy to
estimate.
Support education in context (here
Noom is providing food rating as part
of the tracking flow).

8. Noom App UX Review | Tracking Panacea Digital | October 2020
Support education in context (Noom is
providing 'traffic light' rating for the
foods consumed throughout the day).

9. Noom App UX Review | Content Panacea Digital | October 2020
Display useful information to help users
make informed choices ('traffic light' rating
and 'calories budget').
Allow users to
bookmark their
favourite content.
If your app provides content that can be tracked,
allow to easily add it to daily journal.

10. Noom App UX Review | Health guidance Panacea Digital | October 2020
Prompt the user to reflect on their
personal motivation for making
healthier choices.

11. Noom App UX Review | Health guidance Panacea Digital | October 2020
Combine theoretical education and
practical exercises (e.g. reflections,
quizzes and daily tracking).

12. Noom App UX Review | Health guidance Panacea Digital | October 2020
Divide the content into small,
bite-sized chunks.
Present written content in short
paragraphs and break it down with
images and bullet points.