2. What is ? Rifflex is a service that allows users to grab the maximum benefit from every website they surf by manipulating and altering its content. Websites are meant to serve the public, and not just you. But with Rifflex, it’s you who controls the web by getting the best out of your user-data (like interests, favorite books, settings...etc) that you have already defined in your scattered web accounts (like facebook, twitter, digg). This can be done through adding or creating Rifflex apps which allow you to have your own version of every website; by personalizing its layout, design & how it functions, AND manipulating the way the aggregated data from your web accounts are shown on the current website to fit best. Rifflex will provide an unprecedented web 3.0 user-experience opening the borders for easy communication and data transfer between websites, viewing only the required benefits of every website to the user, saving him/her time and money.
18. The sum of all web services’ users- Moreover, as Rifflex goes bigger by its apps, all internet users around the world will be the main target market.