INTRODUCTION
13.9% of the Belarusian population are retired
They feel weak and defenseless
Society doesn’t need them anymore: there is no
common interests with the youth, communication
is reduced to a few family members and peers
Retirees miss work and want to be socially
significant again
But they don't know how…

CREATIVE INSIGHT
Part time jobs on pension is not just
an extra income, but a great
opportunity to feel fit and socially
acceptable again

SOLUTION
In order to earn some money and do not feel so
lonely, pensioners sometimes rent rooms in their
houses to students, young professionals or even
families
Despite the fact that elderly spend more time on
internet, they do renting in an old fashioned way:
through newspaper or personal contacts
To protect them from dishonest tenants and expand
geography of their social contacts, together with the
largest service on housing - AIRBNB.COM - we will
offer retirees to become owners of a small, but cozy
mini-hotel

SOLUTION
This project will be integrate into the
most popular among elderly people
in Belarus social network –
ODNOKLASSNIKI.RU
They read news feed and play
casual games there and by far it is
the most familiar and comfortable
online environment for them

HOW IT WORKS
Airbnb in Odnoklassniki will be presented as a
simple user-friendly game
All that is needed for seniors – is to install it
on theirs page and start playing
Game mechanics will simplify the procedure
of registration on Airbnb.com and give elderly
people the opportunity to search for tenants
both in Belarus and abroad, to communicate
with other owners of mini-hotels and even
have competitions with each other

HOW IT WORKS
All those who will book accommodation at senior’s place will receive a special mark "Social responsible"
at airbnb.com profile and get a $ 20 discount on the next booking

HOW IT WORKS
The transformation of a pensioner in a mini-
hotel owner in just 2 clicks will make aging an
active and interesting process
Thanks to new acquaintances elderly people
will stay socially active, motivated and with
some extra money
That’s how just a small perk will remove public
stereotype that old person is a burden

THANK YOU