Introduction
55-years and elder people are 16,2% of all
active internet users in Belarus. Actually
ageing people try to use social network and
Internet, but only small part of all facilities.
They have feeling of discomfort in society
and finally they counting last days instead
life enjoying.
Our objective –to change the attitude
towards ageing from negative to positive.
We want show, that ageing – it’s time for
using society prerogatives.

Creative insight
I wanna use all facilities of modern society
and live an active lifestyle, but I’m worry
about free place for myself in mad
information stream.

Solution: Ageing – age in game!
If meet something new and unobvious, a
person afraid about it and can to decide do
it latter or never. For example, social
network and nowadays services - it’s a big
iceberg for elderly people, but full news and
live sours for millennials. If you want living
like millennial - be millennial and use the
same tools!
Be in game = age in game!
We create special browser extension – easy
digital way to feel the pulse of life.

How it works: web extension
Let’s doing the web world are friendly and
open for elderly people – install special web
extension for their browsers. The extension
is making easy key pages and services with
the help of enlarging fonts size and hiding
complicated UI/X elements from page.
Who can install extension?
- Elderly people
- Family and friend of elderly people

How it works: social network
The trend-setter of our extension is the
main companies and web-services, for
example Facebook, Gmail, Twitter, YouTube,
AliExpress and etc. They make our
extension open source for all web projects.

How it works: target banners
We leave the special banner place in new
version of all sites. The place will be use for
promotion of relevant events for elderly.
Every banner have call to action button
‘Age in game! ‘

How it works: events platform
The user after click the button linked to
events platform page. Event platform –
place of all city events from opera to
football. As usually every city have the same
city platform so collaboration - will be easy
for us.
Every relevant for our audience events will
be mark by special icon.

How it totally works?

Thank you!