Seminář SAS - Vydělejte na svých datech Praha, 16.3.2016 Prezentuje: Jakub Chovanec, SAS

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VISUAL ANALYTICS A ŽIVÁ UKÁZKA
JAKUB CHOVANEC 6.3.2016

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ANALYTICAL
INSIGHTS
OPERATIONAL
DECISIONS
DATABASE APPLIANCE
DATASERVICES
ANALYTICSSERVICES
ARCHITECTURE SAS®
HIGH-PERFORMANCE ANALYTICS
IN-MEMORY

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SAS VISUAL
ANALYTICS
DELIVERS A SINGLE SOLUTION FOR FASTER, SMARTER DECISIONS
Central Entry Point Integration Role-based Views
MOBILE BIDATA BUILDER EXPLORER DESIGNER
• Native iOS and
Android applications
that deliver interactive
reports
• Join data from multiple
sources
• Create calculated and
derived columns
• Load data
• Perform ad-hoc
analysis and data
discovery
• Apply advanced
analytics
• Create dashboard
style reports for web
or mobile
SAS®
LASR™
ANALYTIC SERVER
ADMINISTRATOR
• Monitor SAS®
LASR™
Analytic server
• Load/unload data
• Manage security

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SAS VISUAL
ANALYTICS
DATA PREPARATION
• Data for analysis and reports is possible to prepare in Visual Analytics
• Data sources
• Data warehouses
• ERP systems
• Import from XLS, MS Access
• Possibilities
• Tables from different data sources
• Scheduling
• Data enrichment, user calculations
• Star schema
• User rights on objects and
user roles

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SAS VISUAL
ANALYTICS
DATA ANALYSIS
• VA component for data analysis and visualizations
• Visualization types
• Table analysis (pivot)
• Common graph types
• Powerful filtrations, selections
• Geo-analysis
• Analytics for business people
• Forecasting
• What-if analysis
• Correlation matrix
• Heat, tree maps
• Text analytics

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SAS VISUAL
ANALYTICS
REPORTING A VIZUALIZATIONS
• VA component for managers, all employees
• Interactions in objects, filters
• Data brushing
• Dynamically created hierarchies
• Time calculations (YTD, MTD)
• Integration with MS Office
• Possibility to subscribe reports
on tablets

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SAS® VISUAL
ANALYTICS
MOBILE BI

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SAS VISUAL
ANALYTICS
INTEGRATION WITH MICROSOFT® OFFICE

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SAS®
VISUAL
STATISTICS
FUELING THE ANALYTICS LIFECYCLE
SAS®
Visual StatisticsTEXT
COMPETITIVE
ADVANTAGE
MANAGE
DATA
EXPLORE
DATA
EXPLORE &
DEVELOP MODELS
DEPLOY&
MONITOR SAS®
Visual Analytics

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PREDICTIVE
ANALYTICS
FORWARD THINKING
Higher Decision Impact
Monitor & Detect
Current State
Predict & Act
Future/New Opportunities

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SAS®
VISUAL
STATISTICS
INTERACTIVE EXPLORATION AND PREDICTIVE MODELING
EXPLORE AND
DISCOVER
PREDICT AND
REFINE
COMPARE AND
ASSESS

13. Copyright © 2015, SAS Institute Inc. All rights reserv ed.
SAS®
VISUAL STATISTICS
ANALYTIC CAPABILITIES HOW IT CAN BE USED?
Classification Predict outcomes using causal factors –
churn, campaign response, part failure
Regression Estimate outcomes using causal factors
– spend, policy premium, credit limit
Clustering Segment data based on self-similarity –
risk, profitability, demographic
Group-By Models by segments/groups (e.g.
location, store, owner, device)

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APPLICATIONS SHOW ME THE MONEY
Predictive Asset
MaintenanceFraudCredit Risk
Customer Segmentation
Targeted Acquisition /
Retention / Attrition

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SAS®
VISUAL
STATISTICS
MANIPULATE DATA
• Access structured and unstructured data
• Data filtering, including outliers
• Join/promote tables, compute columns
• Dynamic Group-By operations

16. Copyright © 2015, SAS Institute Inc. All rights reserv ed.
SAS®
VISUAL
STATISTICS
EXPLORE DATA AND MODELING RESULTS
• Discover relationships between variables and augment
model building process
• Derive models directly from correlation matrices, scatter
plots, box plots and heat maps
• Explore results from the modeling process
• Understand individual variable’s level of influence for all
models

17. Copyright © 2015, SAS Institute Inc. All rights reserv ed.
SAS®
VISUAL
STATISTICS
MODELING TECHNIQUES
• Predictive Techniques
• Linear Regression
• Logistic Regression
• Generalized Linear Model
• Classification Trees
• Descriptive Techniques
• Clustering
• Group-By Processing
• Auto-update

18. Copyright © 2015, SAS Institute Inc. All rights reserv ed.
SAS®
VISUAL
STATISTICS
ASSESS AND SCORE
• Model comparison using lift charts, ROC charts,
misclassification tables etc.
• Interactively evaluate lift at different depths of file
• Interactively define event probability cut-off
• Generate SAS code for scoring purposes

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SAS VS DRAG&DROP INTERFACE – NO PROGRAMMING

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SAS VISUAL
ANALYTICS
DEMO
Demo ukázka SAS Visual Analytics