MongoDB IoT City Tour EINDHOVEN: Analysing the Internet of Things: Davy Nys, Pentaho

© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 1 +1 (866) 660-7555
September 2014
Davy Nys
VP, EMEA & APAC
@davynys
Internet of Things
Analytics

So what’s Internet of Things
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 333 22001133,, PPeennttaahhoo.. AAllll RRiigghhttss RReesseerrvveedd.. ppeennttaahhoo..ccoomm.. WWoorrllddwwiiddee +++111 (((888666666))) 666666000---777555555555

Two key pressure points are disrupting the
traditional analytics market
On the road to the modern big data driven enterprise
Near “real-time” or
Process Driven
Near “real-time” or
Process Driven
Analytics
Analytics
Data in motion
Escalating Need for
New Data Types
Next Wave of Self-
Service Analytics
Easily Interact,
Visualize &
Explore
Blend Data for
Comprehensive
View
Effectively
Administer,
Manage &
Deploy
Different Audiences
Different Needs
Business Managers
Business Analysts
Data Scientists
Admins
IT
Escalating Need for
New Data Types
Velocity, Volume, Variety, Value
Next Wave of Self-
Service Analytics
Beyond Business Analysts

OUR VISION
The New Reality:
Powerful yet simplified analytics for all
users
Billing
Social
Media
Location
Customer
Web
Network
Analytics
ANY Analytics
•Reports
•Dashboards
•Visualizations
•Discovery
•Predictive
•Any role
Existing & New Data
Infrastructure &
Processes
ANY Environment
•Data warehouses
•Data marts
•Stack vendors
•Cloud
•Embedded
ANY Data
•Relational
•Operational
•Big Data
•Data sources not
yet anticipated

Apply the right data
source and processing for
the right type of analytics

Emerging big data use cases demand
blending multiple data sources
Improve operational
effectiveness
Machines/sensors:
predict failures, network
attacks
Financial risk management:
reduce fraud, increase
security
Reduce data warehouse cost
Improve customer
experience
Build a 360◦ view to fully
understand and serve the
customer
Drive personalized and
adjusted interaction
Use automated
recommendations logic
Drive incremental
revenue
Predict customer
behavior across all channels
Understand and
monetize customer behavior
Begin to monetize data
as a service

Mixed architecture
Network
NoSQL
Analytics
Location
Sensor
Social Media
Existing
Process
or PDI
Hadoop
Cluster
PDI
Analytic
DB

•Modelling vs Execution
•Let the data speak!
•Operationalise
Advanced Analytics
Predictive & Data mining

The most powerful insights
come from blending data on-demand
and at the source

Blending brings the two worlds together
Evolving big data architectures
NoSQL
PDI
Network
Existing
ETL Tool
or PDI
5.0
EDW Data
Marts
Analytics
Existing
ETL Tool
or PDI
Customer
Provisioning
Billing
BI Tools
Location
Sensor
Social Media
Existing
Process
or PDI
Hadoop
Cluster
PDI
Analytic
DB
On-Demand Integration & Blending

360 Views
Customer, Patient, Partner, Citizen…Criminal

Plan for agility,
flexibility and near
real-time

Extract Transform Report
Scalable and flexible data presentation
• Extract Transform Report patterns are massively flexible due to the absence of
Transaction
and Financial
Data
Users
Reporting,
Analyses,
Dashboards
Customer &
Account
Data
Ratings Data
Legacy
Transaction and
Server Data
PDI
data warehouse or data mart schemas.
• Can utilize flexible schema NoSQL databases such as MongoDB
• Transformation processing power can grow independently of storage and query
processing requirements
PDI

Example - Customer 360° View
From Buying Patterns to Revenue
Pentaho Benefits
•Operationalize data to measure and improve
business outcomes for clients
•Improved end-user satisfaction with data rich
dashboards and enhanced analytical capabilities

From Buying Patterns to Revenue
Machine Data form
Mobile
Network Usage Data
Server and System Data
Customer
Demographics
Mobile Transactions
Document Store
Database
PDI
Billing and
Accounts
PDI
PDI
Business
Analytics
Server
Business User
(CFO, CMO)
Dashboards and
Reporting on KPIs
Single Sign-on
Multi-tenancy
Support
End-User
Real-time Analytics on
customer behavior and
mobile use
Example - Customer 360° View
Key Value
Store

Extract Transform Report
Fundamentally different
Extract Transform Report delivers a number of significant business
benefits
•Greater Agility
• Less moving parts – Less design - Lower cost to develop
• Lower change overhead - Reduced time to value
•Greater flexibility
• Reduced governance, planning and maintenance = lower TCO
• Better access to data = better business insight = better decisions
• No standards
•Real Time
• Zero loss of insight from waiting for data warehouse changes to
mirror transactional systems
• Direct access to transactional systems or replica sets

WHAT WE BELIEVE
Internet of Things
1
Apply the right
data source
and
processing for
the right type
of analytics
2
The most
powerful insights
come from
blending data on
demand and at
the source
3
Plan for agility,
flexibility and
near real-time

A Spectrum of Big Data Use Cases
What the Market is Deploying Today and Planning for Tomorrow
Data
Warehouse
Optimization
Streamlined
Data
Refinery
Big Data
Exploration
Entry Advanced
Customer
360 Degree
View
Harnessing
Machine &
Sensor Data
Next
Generation
Applications
Internal Big
Data as a
Service
On-Demand
Big Data
Blending
Big Data
Predictive
Analytics
Use Case Complexity
Monetize My
Data

An architecture for any future,
analytics for any data
DBA/ETL/BI DEVELOPER BUSINESS USER BUSINESS/DATA ANALYST
ANY
ANALYTICS
ANY
ENVIRONMENT
ANY
DATA
© 2013, Pentaho. All Rights Reserved. pentaho.com. Worldwide 2222 ++11 ((886666)) 666600--77555555

A future-proof
data foundation
Big data
blended
without barriers
Powerful analytics
simplified for any
role

Thank You
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MongoDB IoT City Tour EINDHOVEN: Analysing the Internet of Things: Davy Nys, Pentaho

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