2. TOOLS OF THE TRADE
What to Use – External
Microphone
Lavaliere or Lapel Microphone
Around $20.00 - $25.00
Allows you to connect to a
dedicated microphone for
eliminating wind noise. Allows
more direct audio.
3. TOOLS OF THE TRADE
What to Use – External
Microphone
• Rode Shotgun Mic
• About $150.00
4. TOOLS OF THE TRADE
What to Use – External Mic
• IXY Stereo Recording
Microphone
for IPhone by RODE
• About $150.00
5. TOOLS OF THE TRADE
What to Use – LIGHTING
• Softbox Video Lighting
• Amazon.com
• $100,000 - $200,000
9. People do business with people they
know, or THINK they know
Best Practices for Video
• Tell your Story
• Start Small and Simple
– Get fancy later
• Keep it Authentic
• Make it Fun and Keep it Short
• Be Clear, To the Point, and Informational
10. TOOLS OF THE TRADE
What to Create
• Introduction Videos
• Informational Videos
• Role Playing Videos
• Lead Cultivation
• Testimonials
• Listing Videos
11. TOOLS OF THE TRADE
What to Use – Video Editing
• PC – Windows Movie Maker, Pinnacle
Studio Plus, Camtasia
• Mac – iMovie, Final Cut Pro, ScreenFlow
• FREE – Youtube.com
12. WHAT TO DO WITH YOUR VIDEO
Upload to Video Channels
• Embed on Websites
• Use on Blogs (vlog)
• Create Drip Email
• Share on Social Media Channels
13. Use the embed code to add the video to your
Marketleader website.
Add Videos to the Community Pages, Main and Sell Pages,
and Career pages of Marketleader sites
14. Use the embed code to add the video to your
Marketleader website – Great for COMMUNITY PAGES
15. REMEMBER THE WEB ENVIRONMENT
Videos rank HIGH on SEARCH
• Use Keywords
• Use Call to Action
• Use LINKS
• Always drive BACK to your site
and never away