Here are the slides and live video from a recent workshop I hosted in Scarborough, UK. We covered - How to create an engaging post - Why competitions are the best way to quickly growth hack - Why you are wasting your money with Facebook Ads - Why Live video is the way forward - Why you should have a Facebook Group

1. by
How To Make
FACEBOOK Work
For Your
Business

2. of all small businesses in
will be using social media
to promote their goods
and services by the end
of 2017
77%
Facebook is the biggest
social media network with
30 million active users in
the UK alone

3. IN THIS WORKSHOP
How to create
posts that get
attention
Building an
audience
Why video is the
way forward in
2017
Using Facebook
Ads properly
Facebook Groups

4. HOW TO CREATE
POSTS THAT GET
ATTENTION
Make sure you DON’T TREAT FACEBOOK
like putting an ad in your local newspaper
Facebook is a SOCIABLE NETWORK,
nobody goes there with the intention of
shopping for something
Whenever you post on Facebook you must
REMEMBER THE 80/20 APPROACH:
80% social
20% selling

5. WHAT SHOULD I
POST?
Look for LOCAL NEWS
EVENTS
SHARE A FUNNY STORY about
your business
Use Facebook groups to FIND
PHOTOS FROM LOCAL
PHOTOGRAPHERS that you
can share on your page
THEY AREN’T SELLING ANYTHING.
It’s just a picture of one of their bathtubs
and some excellent writing

6. Live Demo
FACEBOOK Page Competition
FEEL FREE TO JOIN IN
!
Post a competition on your Facebook page to
win a £5 - £20 voucher. Keep it SIMPLE –
L.I.K.E and S.H.A.R.E only
24 Hours Later - share it in local ‘for sale
groups’. With a combined following of
100,000 people = Great Exposure
24 Hours Later – comment on the post and
give an incentive for the people who have
entered. For an extra name in the hat, they
have to tag a friend = extra engagement
Go into your post and click on the
Who has ‘Liked’ section
You’ll will be able to see whether
they like your business page or
not
If they haven’t then you can invite
them
BONUS: If you have a mailing list, then
offer an extra name into the hat for
everyone that signs up to your list. THEN,
mention you will announce the winner
FIRST to the email list.
Top Facebook Growth Hack

7. USING
FACEBOOK
ADS
PROPERLY
Latest stats show that only 3% of your
potential audience will see your post
“You have to Pay To Play”
If you want your business to get noticed on
Facebook then you need to give them
money!

8. At the bottom of every post,
you’ll see a button entitled
“Boost Post”. They want you to
click that button and then click
on “PEOPLE WHO HAVE
LIKED YOUR PAGE”
EASIEST LAZIEST
COSTLIEST
MOST
INEFFECTIV
E
When you start up a Facebook Business Page,
you invite all of their friends to like your page.
This is a good indicator of people who like you,
not an indicator of who will buy from you
If you have ever run a competition, you will have
had a lot of people like your page who were only
doing so in order to enter the competition
Instead of taking the easy route, you need to
invest some time to set up Facebook Ads
correctly in the first place to ensure that every
penny you spend has been invested wisely
YOU NEED TO PICK
YOUR AUDIENCE!

9. BUILDING AN
AUDIENCE
Did you know that you can fine tune
your ads so that the only people
who will see your ads are the people
who you want to see them?
?
Facebook Ads Manager
Facebook Audience Insights
Use this filter system to work
out your local audience
If you have a hotel in Scarborough you can narrow down your targeted audience to people who
live within a 30 mile radius of your hotel, who are planning on visiting the town.

10. BUILDING AN
AUDIENCE
For a hotel, this means that you are
building an audience that solely consists of
people who visited the booking page on
your website but then left without booking
To give you further help, Facebook
offers you a ‘PIXEL’ that you can add
to your website
This is a free tool and is used to
collect data from your website in
order to use in your ad

11. FACEBOOK GROUPS
Amazing free tool that
many people aren’t
utilising properly
With Facebook groups the
percentage of visibility of your
posts increases dramatically
It’s a great way of filtering your
Facebook Fans into the people
who LOVE what you do
When you first join a group, you have to manually let Facebook know that you don’t
want it to send you notifications every time someone posts in the group. The majority
of people don’t do this so when you paste in the group not only will you come up in
people’s newsfeeds, they’ll also get a notification whenever you post!
FACEBOOK
INSIGHT

12. Example - The Grainary’s VIP Facebook Group
FACEBOOK GROUPS
We had over 8,000
people following our
business page
but I wanted to filter down to the people who
actually LOVE what we do, the ones that come
to all of our events and stay with us frequently
I wanted to create a
group where we would
share everything we
had to say first
When we
announce an event
we post it there
first and it sells out
Whenever we have a
special rate we post it here
first so that these people
have first option
300
people
joined

13. WHY VIDEO IS THE WAY
FORWARD IN 2017
Facebook has turned its
attention to Video in recent
months
LIVE
VIDEO
It gives preference to posts
featuring live video feeds.
why not ask your guests
if would mind doing a live
video testimonial?
It can be fun, and more importantly they
will use their own phones to find the video
and to share it with friends and family

14. WHY VIDEO IS THE WAY
FORWARD IN 2017
MY ADVICE
keep all live videos to under five minutes
long
1
Make sure you can be heard (buy an external
microphone if needed)
2
Make sure you have a good connection3
Keep the camera steady, waving it around
will distort the viewing quality
4
The use of live video for business is very new. Play around with it
and try it, it is free at the end of the day! If you only get one viewer
or if nobody interacts then you can either try again or move on.

15. FEEDBACK & CONTACT
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Add me
Mark Simpson on Facebook
Email mark@boostly.co.uk