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Mark Kress – A Brief Overview of Continuity Marketing and OrderGroove
1. Mark Kress – A Brief Overview ofMark Kress – A Brief Overview of
Continuity Marketing andContinuity Marketing and
OrderGrooveOrderGroove
2. •Mark Kress, 53, of Los Angeles works as a marketing executive with
several years of experience in creating campaigns for health and beauty
products.
•Mark Kress offers significant expertise in continuity marketing; he served
as a lead investor in OrderGroove.com, one of the leading continuity
marketing platforms for retailers.
3. •A direct marketing model, continuity marketing allows organizations to
establish continual paid product or service subscriptions with their customer
bases.
•The model provides businesses with regular customers and provides
consumers with the goods they want most on a continual basis.
•Customers may usually opt out of the subscriptions at any time.
4. •OrderGroove helps retailers to take advantage of continuity marketing by
establishing and launching subscription programs for its clients.
•By assisting companies in turning first-time buyers into subscribers,
OrderGroove as much as doubles the lifetime value that these consumers
provide to the retailers they subscribe with.
•Furthermore, OrderGroove’s customized solutions increase consumer
convenience and allow consumers to quickly and easily modify their
subscription plans at any time.