If you are new to the world of content marketing, you may be unaware of simple mistakes that could be harming your content marketing efforts. This slideshow covers 7 common content marketing mistakes and what you should in order to avoid them.

1. 7 Common Content
Marketing Mistakes &
How You Can Avoid Them.
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2. Introduction
Creating quality content is a huge part of online marketing. Despite content
creation being vital for customer engagement, many businesses are still making
easily avoidable mistakes, that are harming their content marketing efforts.
In this presentation, I’m going to be highlighting 7 common mistakes that many
people are still making. Identifying mistakes and how to avoid them in the future
will help you to create better quality content.
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3. Mistake #1 – Spelling, Punctuation & Grammar
We are starting with the most obvious mistakes; spelling, punctuation and grammar
(SPAG). Despite being one of the simplest mistakes to spot and resolve, there is still
a lot of content being published by businesses that have these blatant blunders.
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You should always check you writing for mistakes
before you publish it. When you check you’re
content you can see weather you need to make any
changes so that you maintain, your professionalism.

4. Mistake #1 – Spelling, Punctuation & Grammar
One of the most common places you can find these mistakes is Facebook. There
are many media companies that are posting articles on Facebook that are laden
with SPAG mistakes.
This may be due to a race to beat the competition when posting news surrounding
subjects within a business’ niche. When trying to beat their competitors to the
punch, they are forgetting to check their content for mistakes and many audiences
embarrassingly pick up on the errors.
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5. Mistake #1 – Spelling, Punctuation & Grammar
The easiest way to avoid SPAG mistakes is to proofread your content. Relying
solely on word processors to check the spelling, punctuation and grammar of your
content will not always produce a polished final edit. Read and re-read your
content to ensure that it sounds right and that the writing flows well.
If you cannot find any mistakes, ask someone else to proofread the content, they
may find mistakes that you have missed. It doesn’t matter how much value your
content may provide, if your audience struggles to read it, it will likely tarnish your
professional reputation.
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6. Mistake #2 – Keyword Stuffing
There are many authors writing content for SEO (Search Engine Optimisation),
rather than their audience. ‘Keyword Stuffing’ is an example of writing for SEO
purposes. Keyword stuffing is the method of overusing words or phrases that may
have a correlation to your business in order to manipulate search engines.
The keywords are typically hyperlinked so that they are picked up by web crawlers.
This results in a bad experience for your readers and also contravenes most search
engine guidelines. Keyword stuffing can result in penalties such as removal from
the search engine index.
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7. Mistake #2 – Keyword Stuffing
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You should avoid keyword stuffing because keyword
stuffing is bad for SEO. If you are keyword stuffing then
you should stop keyword stuffing because keyword
stuffing can get your site removed from a search engine’s
index, because most search engines don’t like keyword
stuffing. Keyword stuffing is known as an SEO trick,
because keyword stuffing manipulates search results.

8. Mistake #2 – Keyword Stuffing
If you want to write content that provides value to your audience and helps with
your SEO efforts, then allow time to plan. Before writing your content, think about
who your target audience is and what they want to see. For example, this
presentation is aimed at people who may be new to content writing and want to
know what mistakes they should avoid making.
Using descriptive titles and sub-headings that include keywords, not only informs
your readers of the content theme but also gives information to search engines.
Adding links is not a bad thing, just makes sure you are giving consideration to links
that do not negatively impact your audience’s experience or violate search engine
guidelines.
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9. Mistake #3 – Content Value
When writing content, your primary focus should be value. If your content does
not provide value to your target audience, then why should they read it? Your
audience expects to gain something from your content, whether it’s entertainment,
information, emotion, reviews or more. Without it, you are not going to see much
traffic.
Your content does not have to focus on just one of these elements, it can provide
entertainment and information, information and emotion, emotion and
entertainment, or all of them at once! For example, the value that this presentation
aims to provide is information about content marketing mistakes and how you can
avoid them. Entertainment and emotion factors would not really suit the purpose
of the content as you, the reader, would have come across this article when looking
solely for information.
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10. Mistake #4 – Focusing on Conversions
Content marketing, if executed correctly, is a powerful tool that can be used to
gain more traffic without needing to spend a fortune on advertising. Some
marketers believe that looking at sales is the best way to measure the success of a
content marketing campaign, however, they seem to be missing the point.
Content marketing is not just about sales, it’s about building a solid relationship
with your audience. Your audience should enjoy reading your content and you
should enjoy creating content that fulfils their expectations. Creating this
relationship with your audience will not happen overnight, it builds over time
through consistent posting, valuable content and personal engagement.
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11. Mistake #4 – Focusing on Conversions
The more your content benefits your audience and them more it resonates with
them, the more likely they are to buy from you. Content marketing is not just about
boosting sales with each article, blog post, or video; it’s about building a strong,
trustworthy relationship with your audience that will help to steadily increase sales
over time.
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12. Mistake #5 – Quantity Over Quality
This mistake is usually made by people that are new to marketing. They may
believe that the key to success is the volume of content that you ‘push out’,
however, the quality is far more valuable than the quantity. If you are pushing
pieces of content out every day, you are not giving yourself nearly enough time to
research, plan, write and check the content.
A lot of work goes into creating valuable content, which starts with ‘idea
generation’, ideal platform research, then looking at platforms with similar content
and ways you can make your idea unique. You then have to create the content, edit
it, proofread it and a plethora of other things. That’s a lot of work to do every day
and may mean you cannot put your full effort into each piece.
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13. Mistake #5 – Quantity Over Quality
Setting realistic goals and creating a plan is the best way to deal with content
creation. You will then be able to plan when content will be posted and give
yourself enough time to create something that your audience will benefit from as
much as possible.
Additionally, if your audience is constantly bombarded with low-quality content
every day, they are likely to lost interest and look elsewhere for entertainment or
information. If you post once a week but spend a considerable amount of time and
effort on your content, then they are going to be eagerly awaiting your posts each
week.
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14. Mistake #6 – Inconsistent Posting
Similar to Mistake #5, posting too
much or too little is going to have a
potentially negative effect on both
your business and your audience.
Posting too much may frustrate
your audience and diminish the
value of the message you are trying
to give.
Posting too little will reduce your
core audience engagement. If you
post consistently you are more
likely to retain and grow your
audience, provided that the quality
of your content is good enough.
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Mon Tues Wed Thu Fri Sat Sun
1
Begin
Writing
2
Finish
Content
& Checks
3
Post
Content
4
Promote
Content
5
Generate
New
Ideas
6 7
8
Begin
Writing
9
Finish
Content
& Checks
10
Post
Content
11
Promote
Content
12
Generate
New
Ideas
13 14
15
Begin
Writing
16
Finish
Content
& Checks
17
Post
Content
18
Promote
Content
19
Generate
New
Ideas
20 21
22
Begin
Writing
23
Finish
Content
& Checks
24
Post
Content
25
Promote
Content
26
Generate
New
Ideas
27 28

15. Mistake #6 – Inconsistent Posting
The best way to maintain consistent content posting is to create a schedule. Map
out your week in terms of when you are going to begin creating your content,
when you aim to have it completed by, when you are going to make all the relevant
checks e.g. proofreading, and then a set date and time to post the content.
Informing your audience of some aspects of your schedule will mean they know
exactly when to expect new content from you and they will be looking out for it.
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16. Mistake #7 – Content Promotion
The promotion of content is just as important as the creation of it. If you put a lot
of time and effort into your content, you should put just as much, if not more, into
promoting it. After all, if a car manufacturer just spent years perfecting their latest
model, you can bet that you would be seeing television, magazine, newspaper and
social media advertisements about all of its great features.
Now I’m not suggesting you should fork out for a prime-time TV advertisement just
to promote your latest blog posts but, making a few posts on your other social
media platforms will go a long way.
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17. Mistake #7 – Content Promotion
A lot of marketing experts say that you should spend twice the amount of time
promoting content than you did creating it. You could post an update on Twitter
letting your followers know that you have just posted a new article on your
website and give them the link.
One of the most popular forms of content promotion is through email marketing. If
your posts gain a lot of traction and your audience can see the value in your
content, they may want to be notified when you next post. By adding a form to
your website or blog, they can supply you with their email address which you can
add to your subscriber list. When you post new content, you would then create an
email to go out to everyone on the list to let them know about your fresh content.
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18. We hope that you have enjoyed this presentation,
and have found something of value to take away.
If you have any feedback or questions, we would
love to hear them!
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19. Looking for a way to publish more content to showcase your skills
and knowledge of your niche? Look no further!
Our professional content creation service is great for demonstrating
your expertise and increasing audience engagement without you
having to write a word!
For more information, please visit our website.
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