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Ads / flyers / POS
Richmonds
Programs
–– In-design
–	Illustrator
–	Photoshop
Job
–– Using archived jobs, and brand guidelines
	 create ads, POS and flyers from the client
	 handlers job sheets.
–– Taking visual assets from the different
	 products for example the Cadbury swirl
	 incorporate them in the artwork to give the
	 products are visual identity.
–– Create visual assets, where required.
–– Cut out product shots.
–– Assist with copy amends, image amends
	 and when approved set up jobs for print.
Ads / flyers / POS
SEAT
Programs
–– In-design
–	Illustrator
–	Photoshop
Job
–– Create different sized ads for print and
	 digital output, from the job spec.
–– All artwork needed to adhere to the
	 brand guidelines. So for example the ‘T’
	 in the logo was used to work out where
	 the image sat in the composition.
–– Cutout cars and other assets. Retouch
	 images where requested, for example
	 change car colours, alter alloys and
	 lights then create realistic
	 looking shadows.
–– Create illustrations and info graphics
	 where required.
–– When approved do a preflight before
	 sending using Speckle or Ad Spec.
Ads / brochures
digital media
Leeds University
Programs
–– In-design
–	Illustrator
–	Photoshop
Job
–– Design spreads, and digital banners.
	 This freelance role required strong
	 design and artworking.
–– Manage multiple design tasks prioritising
	 depending on deadlines and urgency.
–– Using their brand as a template, create a
	 sub-brand ‘refreshers’ which could then
	 be used consistently across print
	 and digital media.
–– Source photography and create
	 info graphics, where needed.
Corporate
images
Eversheds
Programs
–	Illustrator
–	Photoshop
Job
–– Assisting the design team on creating scamps
	 then when the concepts were approved
	 source photography from stock websites.
–– Cut out and do any photo rendering that is
	 needed, then convert to grayscale.
–– Then create vectors in the colours, from
	 the guidelines.
–– Put the vector shapes and the photography
	 together. Submit in both print and
	 digital format.
Rebrand
Eversheds
Programs
–	in-design
–	Illustrator
–	Photoshop
Job
–– Create brochures, flyers, posters and all
	 other print collateral. Add visual
	 elements, for example info graphics
	 where required.
–– Setup templates with accurate margins
	 and columns. Create style guides that
	 are consistent.
–– Where required setup tables and
	 circular diagrams.
–– Cutout photos of different people.
	 Retouch where required and change
	 to gray scale.
Meg HeppelPartner
Responsible for real estate work to be
carried out in England and Wales.
T: +44 121 232 1355megheppel@eversheds.com
In good companyAn Eversheds LLPpresentation toThe Royal Bank of Scotland plc
Date 2015
Your presentation teamIftkhar AhmedLead Real Estate Partner
Overall responsibility for the delivery
of our services to RBS, including all
Offshore work.T: +44 121 232 1388iftkharahmed@eversheds.com
Lisa Barge
Partner
Responsible for the delivery of our real
estate litigation services in England,
Wales and Scotland.T: +44 121 232 1143lisabarge@eversheds.com
Sean GreenePartner
Responsible for real estate work to be
carried out in The Republic of Ireland and
Northern Ireland.T: +35 31 66 44 27 8seangreene@eversheds.com
Rebecca ClowesAssociate
Part of the core team leading on the work
in England and Wales.T: +44 121 232 1768rebeccaclowes@eversheds.com
Fiona DromgoolePrincipal AssociatePart of the core team delivering the
Scottish work.T: +44 131 476 8387fionadromgoole@eversheds.com
Heidi ArchibaldPrincipal AssociatePart of the core team delivering litigation
services in Scotland.T: +44 131 476 8373heidiarchibald@eversheds.com
WHY EVERSHEDS
W
HY
EVERSHEDS
WHYEVERSHEDS
WHYEVERS
H
EDS
WHYEVERSHEDSWHYEVERSHEDS
W
H
Y
EVERSHEDS
WHYEVERSHEDS
WHYEVERSH
E
D
S
WHY EVERSHEDS
Supportin
g
th
e
Bank’srigoro
us
cost
discip
lin
e
byensu
ring
allle
gal
se
rv
ic
esdeliv
erth
e
best
pricin
g
fo
r
cust
om
ers
and
th
e
Bank.
Reducingthe
sizeofthe
panelasthe
Bankcontinues
torationaliseitsbusinesses.
Maximising the Bank’s use of
innovative technology, tools and
alternative providers to ensure
the most efficient and appropriate
mix of firms for each instruction.
YOUR
NEEDS
An extensive fixed fee menu,
including alternative pricing models
designed to reduce fees, give you
budget certainty and recognise a true
partnership built around risk and reward
We would share with
you
tangible examples of products
and processes we have developed
that would reduce cost, tim
escales
and risk for RBS
KPIswhicharealignedtoRBS’
objectivesandtheAsset
ManagementTeam’sownKPIs,and
whichdriveandrecognisecontinuous
improvementandinnovation
Agenuinedesire
to
build
a
partnership
with
RBS
an
d
Bilfinger
GVAunderwhich
w
e
co
ntribute
strategicallyand
dynam
ica
lly
to
the
deliveryofyourobjectives,w
hilst at the
sametim
eensuring
thatthe
BA
U
w
ork
runs
smoothlyrequiring
m
inim
alinpu
t from
you
Aoneteamconsistentapproach
acrossalljurisdictionsandall
servicelinesinrelationtoeverything
fromKPIs,billingandreportingtothe
documentsweusewithyouandtheIAM
Wewould
hostsocial
events
andshared
CSR
initi
atives
A bespoke extranet shared with RBS
and the IAM hosting all your property
data, documents, protocols and
procedures in one place
MI to monitor delivery of our
KPIs in an accessible form
at
Aflexiblereportingsystem,whichcan
producebespokeone-offreports,
managementreadyMIreportsandalso
offeryoutheabilitytogenerate
yourownreports
Run like clockwork
iCRES – Intelligent corporate real
estate solutions for your portfolio
Go place withEversheds AspireApprentice opportunities
with one of the world’s
leading law firms
Eversheds Aspire is our apprentice scheme for talented individuals
wanting to develop a professional legal or business service (non-
legal within Global Operations) career within a law firm.
The scheme offers a permanent role and a two year
apprenticeship and is aimed at getting talented individuals
‘business ready’ for life within a renowned international law firm.
If you’re looking for a career which provides practical and
commercial based professional development beyond the
apprenticeship framework, then Eversheds Aspire is the platform
to help launch your career.For more details on vacancies and how to apply, including
application closing date, please visit www.eversheds.com/aspire
© Eversheds LLP 2015 Eversheds LLP
is a limited liability partnership. DT05064_09/15
eversheds.com
eversheds.com©Eversheds
LLP 2015 © Eversh
eds Interna
tional 2015. All rights are reserved to their respec
tive owner
s.
Eversh
eds Interna
tional is an interna
tional legal practic
e, the memb
ers of which
are separa
te and distinc
t legal entities.
DT049
13_08/15
Thank you
Name:
University:
Course:
Graduation Year:
Contact No:
Email:
eversheds.com
©Eversheds LLP 2015 © Eversheds International 2015. All rights are reserved to their respective owners.
Eversheds International is an international legal practice, the members of which are separate and distinct legal entities.
DT05060_08/15
Thank you for your interest!
Please return your completed card to our HR team to sign up for a place at our Open House event.
Open House 2015
Registration Card
Complimentary
Induction day
drink voucher*
*This Voucher entitles you to one complimentary
drink on the day of your induction
Info graphics
Carphone
Warehouse
Programs
–	Illustrator
Job
–– The client provided copy for a visual
	 journey. Working from archived ideas
	 and roughs create produce illustrator
	 files that were well structured (sub layers,
	 organised and consistent).
–– Populate the layout with icons and info
	 graphics. So for example create an icon
	 representing research or word of mouth.
–– Create illustrations of characters
	 reflecting the copy for example
	 ‘happy customer’.
Info graphics
TSB
Programs
–	Illustrator
Job
–– Using the clients brand, create a visual
	 journey that can be used on different
	 sized media, both print and digital.
–– Created icons and the overall circular
	 look of the concept that fit in well with
	 the clients brand.
–– Ensure layers are organized so that
	 other designers could pick the job up
	 for any amends.
Packaging
Kelloggs
Programs
–	Illustrator
–	Photoshop
Job
–– Construct the files using organised layers
	 and sub layers.
–– Project manage. Assist with amends
	 from different client handlers.
–– Ensure final artwork is outlined and
	 submitted with correct amount of bleed.
Photo rendering
/ layout
Toni & Guy
Programs
–	In-design
–	Photoshop
Job
–– Cutout images of models. Then retouch
	 and recolour where the client requests.
–– Create compositions that are visually
	 dynamic but adhere to the guidelines.
–– Assist the client handler with amends
	 when requested. Then once approved
	 ensure all artwork, fonts and images are
	 packaged up.
Re-branding
Youth Forward
(Volunteering)
Programs
–– Illustrator
Job
–– Create a new logo and re brand for a
	 volunteering organisation. The aim was
	 to keep the identity close to their original
	 look, for example colours but give it
	 a refresh.
–– Once the logo had been approved
	 create flyers and other
	 marketing material.
–– Also create the logo in a 1 colour
	 and explore different T-shirt
	 colour compositions.
Conceptual
product design
Boxer
Programs
–	Illustrator
–	Photoshop
Job
–– Design the packaging for a new product.
–– Conceptualise and scamp ideas.
–– Source illustrations then bespoke the
	 artwork by making them look like they
	 are using the lighters.
–– Take a photo of the product, then create
	 a vector illustration shot.
–– Create mock-ups of the packaging and
	 prototype products.
Brand / website
Self promotion
Programs
–– Illustrator
–– Photoshop
Job
–– Using the Wix website editor create an
	 easy to navigate, striking website. The
	 aim was to create a site that had a
	 bespoke feel to it. One which
	 encapsulated what I’m about as a
	 designer / artworker whilst promoting
	 the projects I have worked with.
–– Create a brand identity to help tell my
	 story. For example source photos to help
	 tell the viewer to ‘view’ or ‘contact’ etc.
–– Design layouts and make sure all images
	 uploaded are consistent in terms of size,
	 colour and composition.
Branding
Blue Fish
Programs
–– Illustrator
Job
–– The client wanted some branding
	 creating. There only guideline was they
	 wanted it ‘blue’ and it ‘said what it did
	 on the tin’.
–– Created concepts and ideas which were
	 presented to the client.
–– The scamps were then recreated
	 as vectors.
–– When approved the brand was
	 developed for both print and digital
	 media. As the templates were created
	 brand guidelines were written. For
	 example ‘body copy’ and heading sizes
	 were clarified.
Branding
Man man & man
Programs
–– Illustrator
Job
–– To create a striking logo for a new and
	 exciting creative agency. They wanted to
	 have the ‘stag’ as their logo but were
	 keen to avoid the connotations between
	 ‘men’ and stag does instead focusing on
	 the stag as a symbol of power.
–– Created concepts exploring different
	 angled shots of a silhouette stag and
	 how the shapes sat with different fonts,
	 both lower and uppercase.
–– When approved the brand was
	 developed for both print and digital
	 media. As the templates were created
	 brand guidelines were written. For
	 example ‘body copy’ and heading sizes
	 were clarified.
Brand /
illustration
Bespoke brief
Programs
–– Illustrator
Job
–– The client had an autumn wedding. They
	 wanted invites, cards, stationary and
	 other bespoke artwork creating for
	 their big day.
–– Focused on the falling leaves of autumn,
	 the idea was to incorporate heart shapes
	 to represent these. Used oranges,
	 yellows and purples as the main colours.
–– Conceptualized different ideas, exploring
	 imagery and font styles.
–– Once approved developed the ‘brand’
	 across different sized media.
Illustration /
design
Taybarn
Programs
–– In-design
–	Illustrator
–	Photoshop
Job
–– Create a set of activity sheets for a
	 restaurant chain. They provided all the
	 copy and requested that their
	 branding was adhered to.
–– Using their characters came up with
	 vector versions in different styles.
	 These were done in different poses
	 and positions.
–– Created puzzles and all the compositions
	 for the different activity sheets.
–– Liaised with the client adding different
	 elements and amending where required.
–– When approved converse with the
	 printers and ensure all deadlines
	 were met.
Illustration
Leeds History
Museum
Programs
–– In-design
–	Illustrator
–	Photoshop
Job
–– Create a 24 page full colour activity book
–– Using copy supplied, create spreads that
	 are visually appealing for a young
	 audience, but informative and fact based.
–– Design puzzles and games.
–– Create all illustrations and photograph
	 textures to give the artwork an identity
	 with the clients brand.
Mark hoolahan design portfolio

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Mark hoolahan design portfolio

  • 1.
  • 2. Ads / flyers / POS Richmonds Programs –– In-design – Illustrator – Photoshop Job –– Using archived jobs, and brand guidelines create ads, POS and flyers from the client handlers job sheets. –– Taking visual assets from the different products for example the Cadbury swirl incorporate them in the artwork to give the products are visual identity. –– Create visual assets, where required. –– Cut out product shots. –– Assist with copy amends, image amends and when approved set up jobs for print.
  • 3. Ads / flyers / POS SEAT Programs –– In-design – Illustrator – Photoshop Job –– Create different sized ads for print and digital output, from the job spec. –– All artwork needed to adhere to the brand guidelines. So for example the ‘T’ in the logo was used to work out where the image sat in the composition. –– Cutout cars and other assets. Retouch images where requested, for example change car colours, alter alloys and lights then create realistic looking shadows. –– Create illustrations and info graphics where required. –– When approved do a preflight before sending using Speckle or Ad Spec.
  • 4. Ads / brochures digital media Leeds University Programs –– In-design – Illustrator – Photoshop Job –– Design spreads, and digital banners. This freelance role required strong design and artworking. –– Manage multiple design tasks prioritising depending on deadlines and urgency. –– Using their brand as a template, create a sub-brand ‘refreshers’ which could then be used consistently across print and digital media. –– Source photography and create info graphics, where needed.
  • 5. Corporate images Eversheds Programs – Illustrator – Photoshop Job –– Assisting the design team on creating scamps then when the concepts were approved source photography from stock websites. –– Cut out and do any photo rendering that is needed, then convert to grayscale. –– Then create vectors in the colours, from the guidelines. –– Put the vector shapes and the photography together. Submit in both print and digital format.
  • 6. Rebrand Eversheds Programs – in-design – Illustrator – Photoshop Job –– Create brochures, flyers, posters and all other print collateral. Add visual elements, for example info graphics where required. –– Setup templates with accurate margins and columns. Create style guides that are consistent. –– Where required setup tables and circular diagrams. –– Cutout photos of different people. Retouch where required and change to gray scale. Meg HeppelPartner Responsible for real estate work to be carried out in England and Wales. T: +44 121 232 1355megheppel@eversheds.com In good companyAn Eversheds LLPpresentation toThe Royal Bank of Scotland plc Date 2015 Your presentation teamIftkhar AhmedLead Real Estate Partner Overall responsibility for the delivery of our services to RBS, including all Offshore work.T: +44 121 232 1388iftkharahmed@eversheds.com Lisa Barge Partner Responsible for the delivery of our real estate litigation services in England, Wales and Scotland.T: +44 121 232 1143lisabarge@eversheds.com Sean GreenePartner Responsible for real estate work to be carried out in The Republic of Ireland and Northern Ireland.T: +35 31 66 44 27 8seangreene@eversheds.com Rebecca ClowesAssociate Part of the core team leading on the work in England and Wales.T: +44 121 232 1768rebeccaclowes@eversheds.com Fiona DromgoolePrincipal AssociatePart of the core team delivering the Scottish work.T: +44 131 476 8387fionadromgoole@eversheds.com Heidi ArchibaldPrincipal AssociatePart of the core team delivering litigation services in Scotland.T: +44 131 476 8373heidiarchibald@eversheds.com WHY EVERSHEDS W HY EVERSHEDS WHYEVERSHEDS WHYEVERS H EDS WHYEVERSHEDSWHYEVERSHEDS W H Y EVERSHEDS WHYEVERSHEDS WHYEVERSH E D S WHY EVERSHEDS Supportin g th e Bank’srigoro us cost discip lin e byensu ring allle gal se rv ic esdeliv erth e best pricin g fo r cust om ers and th e Bank. Reducingthe sizeofthe panelasthe Bankcontinues torationaliseitsbusinesses. Maximising the Bank’s use of innovative technology, tools and alternative providers to ensure the most efficient and appropriate mix of firms for each instruction. YOUR NEEDS An extensive fixed fee menu, including alternative pricing models designed to reduce fees, give you budget certainty and recognise a true partnership built around risk and reward We would share with you tangible examples of products and processes we have developed that would reduce cost, tim escales and risk for RBS KPIswhicharealignedtoRBS’ objectivesandtheAsset ManagementTeam’sownKPIs,and whichdriveandrecognisecontinuous improvementandinnovation Agenuinedesire to build a partnership with RBS an d Bilfinger GVAunderwhich w e co ntribute strategicallyand dynam ica lly to the deliveryofyourobjectives,w hilst at the sametim eensuring thatthe BA U w ork runs smoothlyrequiring m inim alinpu t from you Aoneteamconsistentapproach acrossalljurisdictionsandall servicelinesinrelationtoeverything fromKPIs,billingandreportingtothe documentsweusewithyouandtheIAM Wewould hostsocial events andshared CSR initi atives A bespoke extranet shared with RBS and the IAM hosting all your property data, documents, protocols and procedures in one place MI to monitor delivery of our KPIs in an accessible form at Aflexiblereportingsystem,whichcan producebespokeone-offreports, managementreadyMIreportsandalso offeryoutheabilitytogenerate yourownreports Run like clockwork iCRES – Intelligent corporate real estate solutions for your portfolio Go place withEversheds AspireApprentice opportunities with one of the world’s leading law firms Eversheds Aspire is our apprentice scheme for talented individuals wanting to develop a professional legal or business service (non- legal within Global Operations) career within a law firm. The scheme offers a permanent role and a two year apprenticeship and is aimed at getting talented individuals ‘business ready’ for life within a renowned international law firm. If you’re looking for a career which provides practical and commercial based professional development beyond the apprenticeship framework, then Eversheds Aspire is the platform to help launch your career.For more details on vacancies and how to apply, including application closing date, please visit www.eversheds.com/aspire © Eversheds LLP 2015 Eversheds LLP is a limited liability partnership. DT05064_09/15 eversheds.com eversheds.com©Eversheds LLP 2015 © Eversh eds Interna tional 2015. All rights are reserved to their respec tive owner s. Eversh eds Interna tional is an interna tional legal practic e, the memb ers of which are separa te and distinc t legal entities. DT049 13_08/15 Thank you Name: University: Course: Graduation Year: Contact No: Email: eversheds.com ©Eversheds LLP 2015 © Eversheds International 2015. All rights are reserved to their respective owners. Eversheds International is an international legal practice, the members of which are separate and distinct legal entities. DT05060_08/15 Thank you for your interest! Please return your completed card to our HR team to sign up for a place at our Open House event. Open House 2015 Registration Card Complimentary Induction day drink voucher* *This Voucher entitles you to one complimentary drink on the day of your induction
  • 7. Info graphics Carphone Warehouse Programs – Illustrator Job –– The client provided copy for a visual journey. Working from archived ideas and roughs create produce illustrator files that were well structured (sub layers, organised and consistent). –– Populate the layout with icons and info graphics. So for example create an icon representing research or word of mouth. –– Create illustrations of characters reflecting the copy for example ‘happy customer’.
  • 8. Info graphics TSB Programs – Illustrator Job –– Using the clients brand, create a visual journey that can be used on different sized media, both print and digital. –– Created icons and the overall circular look of the concept that fit in well with the clients brand. –– Ensure layers are organized so that other designers could pick the job up for any amends.
  • 9. Packaging Kelloggs Programs – Illustrator – Photoshop Job –– Construct the files using organised layers and sub layers. –– Project manage. Assist with amends from different client handlers. –– Ensure final artwork is outlined and submitted with correct amount of bleed.
  • 10. Photo rendering / layout Toni & Guy Programs – In-design – Photoshop Job –– Cutout images of models. Then retouch and recolour where the client requests. –– Create compositions that are visually dynamic but adhere to the guidelines. –– Assist the client handler with amends when requested. Then once approved ensure all artwork, fonts and images are packaged up.
  • 11. Re-branding Youth Forward (Volunteering) Programs –– Illustrator Job –– Create a new logo and re brand for a volunteering organisation. The aim was to keep the identity close to their original look, for example colours but give it a refresh. –– Once the logo had been approved create flyers and other marketing material. –– Also create the logo in a 1 colour and explore different T-shirt colour compositions.
  • 12. Conceptual product design Boxer Programs – Illustrator – Photoshop Job –– Design the packaging for a new product. –– Conceptualise and scamp ideas. –– Source illustrations then bespoke the artwork by making them look like they are using the lighters. –– Take a photo of the product, then create a vector illustration shot. –– Create mock-ups of the packaging and prototype products.
  • 13. Brand / website Self promotion Programs –– Illustrator –– Photoshop Job –– Using the Wix website editor create an easy to navigate, striking website. The aim was to create a site that had a bespoke feel to it. One which encapsulated what I’m about as a designer / artworker whilst promoting the projects I have worked with. –– Create a brand identity to help tell my story. For example source photos to help tell the viewer to ‘view’ or ‘contact’ etc. –– Design layouts and make sure all images uploaded are consistent in terms of size, colour and composition.
  • 14. Branding Blue Fish Programs –– Illustrator Job –– The client wanted some branding creating. There only guideline was they wanted it ‘blue’ and it ‘said what it did on the tin’. –– Created concepts and ideas which were presented to the client. –– The scamps were then recreated as vectors. –– When approved the brand was developed for both print and digital media. As the templates were created brand guidelines were written. For example ‘body copy’ and heading sizes were clarified.
  • 15. Branding Man man & man Programs –– Illustrator Job –– To create a striking logo for a new and exciting creative agency. They wanted to have the ‘stag’ as their logo but were keen to avoid the connotations between ‘men’ and stag does instead focusing on the stag as a symbol of power. –– Created concepts exploring different angled shots of a silhouette stag and how the shapes sat with different fonts, both lower and uppercase. –– When approved the brand was developed for both print and digital media. As the templates were created brand guidelines were written. For example ‘body copy’ and heading sizes were clarified.
  • 16. Brand / illustration Bespoke brief Programs –– Illustrator Job –– The client had an autumn wedding. They wanted invites, cards, stationary and other bespoke artwork creating for their big day. –– Focused on the falling leaves of autumn, the idea was to incorporate heart shapes to represent these. Used oranges, yellows and purples as the main colours. –– Conceptualized different ideas, exploring imagery and font styles. –– Once approved developed the ‘brand’ across different sized media.
  • 17. Illustration / design Taybarn Programs –– In-design – Illustrator – Photoshop Job –– Create a set of activity sheets for a restaurant chain. They provided all the copy and requested that their branding was adhered to. –– Using their characters came up with vector versions in different styles. These were done in different poses and positions. –– Created puzzles and all the compositions for the different activity sheets. –– Liaised with the client adding different elements and amending where required. –– When approved converse with the printers and ensure all deadlines were met.
  • 18. Illustration Leeds History Museum Programs –– In-design – Illustrator – Photoshop Job –– Create a 24 page full colour activity book –– Using copy supplied, create spreads that are visually appealing for a young audience, but informative and fact based. –– Design puzzles and games. –– Create all illustrations and photograph textures to give the artwork an identity with the clients brand.