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Mark hoolahan design portfolio
1.
2. Ads / flyers / POS
Richmonds
Programs
–– In-design
– Illustrator
– Photoshop
Job
–– Using archived jobs, and brand guidelines
create ads, POS and flyers from the client
handlers job sheets.
–– Taking visual assets from the different
products for example the Cadbury swirl
incorporate them in the artwork to give the
products are visual identity.
–– Create visual assets, where required.
–– Cut out product shots.
–– Assist with copy amends, image amends
and when approved set up jobs for print.
3. Ads / flyers / POS
SEAT
Programs
–– In-design
– Illustrator
– Photoshop
Job
–– Create different sized ads for print and
digital output, from the job spec.
–– All artwork needed to adhere to the
brand guidelines. So for example the ‘T’
in the logo was used to work out where
the image sat in the composition.
–– Cutout cars and other assets. Retouch
images where requested, for example
change car colours, alter alloys and
lights then create realistic
looking shadows.
–– Create illustrations and info graphics
where required.
–– When approved do a preflight before
sending using Speckle or Ad Spec.
4. Ads / brochures
digital media
Leeds University
Programs
–– In-design
– Illustrator
– Photoshop
Job
–– Design spreads, and digital banners.
This freelance role required strong
design and artworking.
–– Manage multiple design tasks prioritising
depending on deadlines and urgency.
–– Using their brand as a template, create a
sub-brand ‘refreshers’ which could then
be used consistently across print
and digital media.
–– Source photography and create
info graphics, where needed.
5. Corporate
images
Eversheds
Programs
– Illustrator
– Photoshop
Job
–– Assisting the design team on creating scamps
then when the concepts were approved
source photography from stock websites.
–– Cut out and do any photo rendering that is
needed, then convert to grayscale.
–– Then create vectors in the colours, from
the guidelines.
–– Put the vector shapes and the photography
together. Submit in both print and
digital format.
7. Info graphics
Carphone
Warehouse
Programs
– Illustrator
Job
–– The client provided copy for a visual
journey. Working from archived ideas
and roughs create produce illustrator
files that were well structured (sub layers,
organised and consistent).
–– Populate the layout with icons and info
graphics. So for example create an icon
representing research or word of mouth.
–– Create illustrations of characters
reflecting the copy for example
‘happy customer’.
8. Info graphics
TSB
Programs
– Illustrator
Job
–– Using the clients brand, create a visual
journey that can be used on different
sized media, both print and digital.
–– Created icons and the overall circular
look of the concept that fit in well with
the clients brand.
–– Ensure layers are organized so that
other designers could pick the job up
for any amends.
10. Photo rendering
/ layout
Toni & Guy
Programs
– In-design
– Photoshop
Job
–– Cutout images of models. Then retouch
and recolour where the client requests.
–– Create compositions that are visually
dynamic but adhere to the guidelines.
–– Assist the client handler with amends
when requested. Then once approved
ensure all artwork, fonts and images are
packaged up.
11. Re-branding
Youth Forward
(Volunteering)
Programs
–– Illustrator
Job
–– Create a new logo and re brand for a
volunteering organisation. The aim was
to keep the identity close to their original
look, for example colours but give it
a refresh.
–– Once the logo had been approved
create flyers and other
marketing material.
–– Also create the logo in a 1 colour
and explore different T-shirt
colour compositions.
12. Conceptual
product design
Boxer
Programs
– Illustrator
– Photoshop
Job
–– Design the packaging for a new product.
–– Conceptualise and scamp ideas.
–– Source illustrations then bespoke the
artwork by making them look like they
are using the lighters.
–– Take a photo of the product, then create
a vector illustration shot.
–– Create mock-ups of the packaging and
prototype products.
13. Brand / website
Self promotion
Programs
–– Illustrator
–– Photoshop
Job
–– Using the Wix website editor create an
easy to navigate, striking website. The
aim was to create a site that had a
bespoke feel to it. One which
encapsulated what I’m about as a
designer / artworker whilst promoting
the projects I have worked with.
–– Create a brand identity to help tell my
story. For example source photos to help
tell the viewer to ‘view’ or ‘contact’ etc.
–– Design layouts and make sure all images
uploaded are consistent in terms of size,
colour and composition.
14. Branding
Blue Fish
Programs
–– Illustrator
Job
–– The client wanted some branding
creating. There only guideline was they
wanted it ‘blue’ and it ‘said what it did
on the tin’.
–– Created concepts and ideas which were
presented to the client.
–– The scamps were then recreated
as vectors.
–– When approved the brand was
developed for both print and digital
media. As the templates were created
brand guidelines were written. For
example ‘body copy’ and heading sizes
were clarified.
15. Branding
Man man & man
Programs
–– Illustrator
Job
–– To create a striking logo for a new and
exciting creative agency. They wanted to
have the ‘stag’ as their logo but were
keen to avoid the connotations between
‘men’ and stag does instead focusing on
the stag as a symbol of power.
–– Created concepts exploring different
angled shots of a silhouette stag and
how the shapes sat with different fonts,
both lower and uppercase.
–– When approved the brand was
developed for both print and digital
media. As the templates were created
brand guidelines were written. For
example ‘body copy’ and heading sizes
were clarified.
16. Brand /
illustration
Bespoke brief
Programs
–– Illustrator
Job
–– The client had an autumn wedding. They
wanted invites, cards, stationary and
other bespoke artwork creating for
their big day.
–– Focused on the falling leaves of autumn,
the idea was to incorporate heart shapes
to represent these. Used oranges,
yellows and purples as the main colours.
–– Conceptualized different ideas, exploring
imagery and font styles.
–– Once approved developed the ‘brand’
across different sized media.
17. Illustration /
design
Taybarn
Programs
–– In-design
– Illustrator
– Photoshop
Job
–– Create a set of activity sheets for a
restaurant chain. They provided all the
copy and requested that their
branding was adhered to.
–– Using their characters came up with
vector versions in different styles.
These were done in different poses
and positions.
–– Created puzzles and all the compositions
for the different activity sheets.
–– Liaised with the client adding different
elements and amending where required.
–– When approved converse with the
printers and ensure all deadlines
were met.
18. Illustration
Leeds History
Museum
Programs
–– In-design
– Illustrator
– Photoshop
Job
–– Create a 24 page full colour activity book
–– Using copy supplied, create spreads that
are visually appealing for a young
audience, but informative and fact based.
–– Design puzzles and games.
–– Create all illustrations and photograph
textures to give the artwork an identity
with the clients brand.