1. CV of Sharon Stephen
Personal Details
Full Name: Sharon Leane
Surname: Stephen
Date of Birth: 18 March 1980
Address: 1 Elana Lodge, Cnr Beatrice & Queen,
Windsor East
Marital Status: Married
Dependants: One
Contact Details: 076 519 6035
Drivers Licence: Code 08
Educational Details
Certificates Earned: Matric Exemption 98
Lenasia South Secondary
User Experience Design Course with
Red and Yellow School
CSS and HTML with AAA school of advertising
Digital Marketing certification acquired through
Red and Yellow School -under-written by
University of Stellenbosch
Currently studying towards BA (Communication Science) with UNISA 2nd
year, Student number 36234036
Employment History
Company: Forms Independent
Date Started: 19 January 1999 – 13 April 2000
Position Held: DTP Operator
Job Description: Reproduction of Business Forms, Continuous etc.
Cheque Templates
Ensure corporate compliance to clients
visual standards
Ensure jobs are print ready
Signing jobs in/out
Liaising with Reps/ Customers
Applications: Adobe Freehand, Photoshop

2. Achievements: Designed Suzuki Motor-handling booklets
Company: Autotrader Magazine
Date Started: April 2000 – March 2001
Position Held: DTP Operator
Job Description: Reproduction of Adverts according
to magazine rules etc.
Deep etching High res Pix
Pic manipulation
Font Maintenance
PDF pages for print
Training of freelancers
Supervised Night Shift Staff
Liaising with Reps/ Designers
Applications: Adobe Freehand, Photoshop, Quark
Achievements: Youngest appointed night staff supervisor
Eventually asked to train junior staff
Company: Telkom Directory Services (Trudon)
Date Started: April 2001 – September 2006
Position Held: Senior Graphic & Web Artist
Job Description: Reproduction of Adverts according
to directory rules
Redrawing of all logos to vector format
Font maintenance, Colour management
Occasional design work
Completion of daily job ticket sheets
Deep etching of pix
Liaising with clients/reps
Uploading of web adverts
Applications: Adobe Freehand, Photoshop, Quark
Indesign, Illustrator
Achievements: Trainee supervisor for 2005.
Nominated by department for exceptional

3. employee award 2005.
Assisted in various CSI projects in the
Communications Department.
Streamlined processes in the web department
under guidance from senior management.
Assisted in various departments in order to
gain better understanding of the business and
its services.
Company: Media24 (Magazines)
Date Started: September 2006 – June 08
Position Held: Senior DTP, Assistant to the lead
Job Description: Reproduction of Graphics according
to designers visual brief
Redrawing of all logos to vector format
Font maintenance, pic management
Deep etching of pix
Optimising representation of high res pics
according to industry standards
Liaising with printers
Pdf pages for print
Applications: Adobe Illustrator, Photoshop, Indesign
Achievements: Streamlined production process to minimise
delays on daily deadlines.
I was able to successfully campaign for much
needed utilities for the department.
Company: Office National Africa
Date Started: June 08 – March 10
Position Held: Graphics Manager
Job Description: Reproduction of Graphics according
Ensure all outlets comply with usual standards, ie
stationery, signage
Receive input for Office Catalogues from Category
Manager (pricing, graphics)
Develop the catalogue by inserting information
received in required places
Oversee layout and execution of design/repro
PDF pages for supplier/client authorisation
Print out pages of catalogue for proofing purposes
Oversee corrections on catalogue as required
Save final proof of catalogue
Send final proof to printers
Proof final print-layout at printer premises

4. Manage printers to ensure final product is
produced for distribution
Ensure timeous distribution of catalogue to outlets
Liaise with Commercial Manager and Category
Manager for advertising and promotional purposes
Receive and execute requests for developing and
designing of promotional and marketing material
Conceptualise and reproduce marketing and
promotional material
Present marketing and promotional material to
client for final approval
Negotiate prices with printers and have material
printed.
Ensure training and development takes place
Set weekly and daily deadlines for performance
Manage performance on a daily basis
Oversee web image maintenance and
administration.
Manage and innovate workflow in department to
streamline processes.
Applications: Adobe CS3,4
Microsoft office
Company: Capiche PDI
Date Started: July ‘10 – April 2012
Position Held: Manager – Print and Digital
Job Description: Ensure external and internal deadlines are met
Oversee designers.
Maintain levels of productivity, by motivating staff.
Promote company brand in execution of material.
Keep abreast of trends in the design and
publishing arena’s.
Maintain relationships with clients and
shareholders.
Negotiate prices with external suppliers.
Oversee delivery of material to clients.
Quality Control.
Designing BTL elements across a number of
brands.
Interpreting the client brief and developing
proposed creative approaches and treatments that
are aligned with the strategy.
Ensuring that creative layouts fit in with the client's
requirements and the image they wish to promote
for their brand.
Online brand management of clients.

5. Applications: Adobe CS4, 5, Microsoft Office
Company: Alexander Forbes
Date Started: April ‘12 – To Date (1 year freelance and thereafter
asked to stay as a permanent member of team)
Position Held: Senior DTP Designer – Print and Digital
Job Description: Design – Digital and Print
• interpreting the brief – as and when required;
• design;
• layout;
• typesetting – formatting of text;
• pagination and layout of all material being printed
• prepping and sending/discing of artwork
• authors corrections; and
• preparation for print.
Range of Jobs
The range includes, but is not limited to:
Corporate brochures, employees booklets (guides), annual reports, financial
surveys, financial reports, pamphlets, flyers, forms, posters, adverts, logos,
corporate identities, manuals, corporate magazines, newsletters, letterheads,
business cards, compliment slips, certificates, invitations, postcards,
membership cards, templates, PowerPoint presentations and promotional
items (mugs, t-shirts, mouse pads etc.).
Key areas of responsibility linked to the senior DTP designer’s main function
are as follows (this area relates to your own work as well as the work of
the rest of the design team):
Digital and print layout specialist
This area of responsibility deals with the meeting of and exceeding clients’
expectations within the perimeters of the brief. The designer must ensure:
• the overall visual appeal of the job;
• correct colour usage (colours that compliment each other as well as the
correct usage of pantone / CMYK colours);
• correct typography (font families);
• innovative use of space, colour, text & graphics to enhance the message
being communicated.
Attention to detail
This would cover areas such as:
• always using spell check;
• checking on bold, italics and hyphens that disappear when a document is
converted from Word;
• giving the document to a journalist or (if it is a big job) ensuring it goes to a

6. proof reader;
• checking the corrections when you have made them to ensure they are all
completed correctly;
• consistency throughout the job (headings, space, justification, fonts etc.);
• graphs, pie charts all the same style;
• no hidden text, pull outs are with the correct text; and
• all writing is legible once printed out (if it has a design behind it).
Meeting deadlines
In order to meet deadlines. The designer is expected to:
• prioritise work;
• manage your time effectively; and
• be proactive (communicate via the correct channels if there is a problem to
either get help or re-negotiate the deadline. This must happen well before
the deadline date).
Flexibility
As the communication department’s business is largely project based it is very
difficult to predict when jobs will be coming in and how urgent they will be. As
part of a senior designer’s function he/she must be able to move easily
between jobs without losing momentum or focus and assist the junior
designers to do the same.
Teamwork
Assisting and working with colleagues in a manner that is conducive to the
good of the department. As well as ensuring that the designers are working as
a team and assisting them where necessary.
Initiative
Coming up with innovative, creative solutions to:
• department workflow issues;
• handling and delivering jobs with tight deadlines;
• doing jobs on a tight budget; and
• digital and print challenges.
Client service
This relates to giving service to internal clients (project manager or consultant)
as well as external clients. Dealing directly with internal clients, when required
and ensuring that they receive excellent service.
• returning telephone calls;
• over delivering on promises;
• looking for creative solutions to any problems;
• follow-up where required; and
• general courtesy.

7. Miscellaneous (Other)
This area of responsibility relates to the running of the department to making a
profit. The designer must always:
• check that specs for a job match the quote when preparing for print;
• keep records (Chase) of the time spent on jobs especially doing authors
corrections;
• keep a record (Chase) of jobs done that don’t go to print;
• keep a record (Chase) of colour copies done on the colour copier
(Minolta);
• monitor general costs and expenses in an effort to keep overall
department costs down (telephone costs (under R250 per month), doing
jobs that are not charged for etc.); and
• adhering to all the procedures as laid out by the department.
• Some of the projects that I have been graciously given to complete
and that do not form part of my formal job role and responsibilities
as a Senior DTP Designer, are as follows:
Digital Operational Team/Service Support
e-collaterol layout
template provision
(writing and design)
Defining server saving
protocols
(Housekeeping guide)
Provide training and
trouble-shooting for
Microsoft and Adobe
applications
Web-specific platform
maintenance (issuu),
(ftp), (silverpop)
Providing process (digital
and print) best practice
guidelines (Designing
emailers in silverpop)
Provide training and
support to clients iro
saving and sending
protocols for e-collateral.
(silverpop and internal
Microsoft email templates)
Powerpoint template
project
Acquiring additional
network share space.
Establishing file-naming
conventions that are
currently being –
streamlining workflow.
Providing instructive
details for team members
to substantiate our
processes to clients.
(Microsoft emailer
templates)
Microsoft Office brand
integration
Providing insight into
department workflow
Researching and
implementation of
processes and platforms
which enable efficiency
(Book option in Indesign)
Created standard for
animated infographics
Ensuring software
upgrades and established
lines of communication
with Group IT/iplay.
Encourage team members
to adopt a ‘use what we
have’ attitude with regards
to software and processes
– providing standards for
refinement.
Created Interactive
Digital Publications
which retain properties
online and offline
Providing basis for job
coding with complete buy-
in from colleagues
Learning new methods
and processes and
conveying this knowledge
to rest of team after testing
phase.
Creative Cloud Migration
and Apple Support (at no

8. cost to Comms) We are
completely recognised by
Group IT
Applications: Adobe CC, Microsoft Office,
Achievements: TCF champion for business unit.
Successfully trained staff for digital design
content execution.
Streamlined processes for email internal
communications – across all business units.
Silverpop administrator for internal
communications.