The LUNG FORCE Initiative by the American Lung Association

1. The LUNG FORCE Initiative by
the American Lung Association
By: William Mark Heiden

2. The LUNG FORCE Initiative by the American Lung
Association
Drawing on more than 40 years of experience in the financial industry, William Mark Heiden is a
former partner at San Joaquin Exploration, where he contributed to a project to develop oil drilling
in two sites located near the Jasmine Field. William Mark Heiden also has served on the board of
directors for the American Lung Association (ALA) of Los Angeles.

3. The LUNG FORCE Initiative by the American Lung
Association
The ALA is a 115-year-old organization engaged in improving lung health and preventing diseases.
Among the organization’s nationwide initiatives is LUNG FORCE (LF). This ALA movement unites
women and men to join forces against lung cancer, promoting prevention, early detection,
awareness, research, and support for patients and caregivers.

4. The LUNG FORCE Initiative by the American Lung
Association
Although ALA and the LF movement are worried about all forms of lung disease, the major focus is
on lung cancer, the primary cause of death by cancer of both women and men in the US.
Campaigns featured annually by the LF movement include National Women's Lung Health week,
which happens in the second week of May; Lung Cancer Awareness month in November; and LF
Advocacy day, in March or April.