4. The Challenge:
• Attracting new clients is usually the single largest cost of online companies.
• 98% of the business is loss making, in search for 2% of the users who generate revenue
which are greater than their cost of acquisition.
• 1% increase in quality of users will lead to 50% increase in profitability.
Focus on Quality
Targeting
50,000
Views
Re
marketing
1,250
Clicks
Sales
50
Leads
Upsell
5
Paying
1 Profit
maker
13. How much data is BIG-DATA?
+5 million users
+100,000 Profitable clients*
*A client who generated revenue which is greater
than the cost of acquiring him.
18. Because SMEs can’t get access to Artificial Intelligence.
Can’t provide personalized experience.
Lower quality of Targeting, Attracting & Converting
Struggle to gain market share
22. Sizeofcompany
Required company size for Artificial Intelligence
Access to ArtuData
With ArtuData most businesses can regain their competitiveness
5% of businesses
50% of businesses