As consumer expectations for high quality video increases, there is a greater need for video distributors to encode with higher quality, while simultaneously reducing the load on the network. In an effort to never use more bits than a video program requires, new techniques are needed. One popular approach which was pioneered by Beamr, and subsequently is being promoted by Netflix and others, is referred to as content-adaptive. A content-adaptive approach is where the encoding system adapts the recipe to the needs of the content. This is in stark contrast to what is being promoted by Apple in their tech note 2224. In this short intro presentation, several accessible content-adaptive encoding methods are covered, along with an introduction to Beamr's approach. http://downloads.beamr.com/content-adaptive-encoding-white-paper/