1. SIMPUL
Show me!

2. Seniors
60+
Retired
Active, independent
Curious
Need to use technologyMy parents

3. “Despite being branded a generation of
technophobes older people are actually
happy and eager to embrace new devices
and equipment.”
COBALT - Challenging Obstacles and Barriers
to Assistive Living Technologies
University of Sheffield

4. Market size
The Netherlands
3.64 million
EU
142.2 million
60+

5. Solution: Simpul!
• Online platform
• Easy to use
• Clear instruction videos
• Targeted at seniors

8. Getting it out there
• First the Dutch market
• Existing initiatives with workshops for
seniors
• Distribute brochures there
• Our platform is a reference source
• Future: International, multilingual

9. Business model
Costs
• Build platform
• Hosting
• Create content
• Promotion
Revenues
• Subsidies
• Sponsors
• Local governments
• Workshop fees
Non-profit

10. Competition

11. Why we are better
• In the language of the senior (Dutch)
• Easy to find and use
• Targeted at seniors specifically
• Instructions are
– Clear
– Step-by-step
– Visual
– Respectful
– Patient

12. Our team: Marion de Groot (Mama smurf)
Timo van de Put (hand model), Lisa Carolan (adding colour), Vijay Kiran (geek), Neha
Agarwal (detective)