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Target Market:
•  Menswear
•  Middle Class and up
•  Fashion forward male
•  Age Range: 20-40
•  Urban lifestyle
•  College educated/Working class
•  Rugged & Refined
•  These antonyms come together to create a
symphony of structured pieces inspired by
natural elements with ‘home grown’ taste.
•  Raw, industrial, utility, relaxed but structured,
city man whose home for the weekend.
•  Look that is laid back but still chic.
•  Pieces that work in the comfort of home or
office.
COLOR LAB. (n.d.). Retrieved October 6, 2015, from http://
trendcouncil.com/web2/index.php/en/ladies-juniors/womens/color-lab
Doneger Creative Services. (n.d.). Retrieved October 4, 2015, from http://
www.donegercreativeservices.com/en/dcs-login.htm
Fashion Snoops | The Next Generation of Trend Forecasting. (n.d.).
Retrieved October 5, 2015, from http://www.fashionsnoops.com/
Lidewij edelkoort. (n.d.). Retrieved September 29, 2015, from http://
www.edelkoort.com/
WGSN Fashion Trend Forecasting and Analysis. (n.d.).
Retrieved October 2, 2015, from http://www.wgsn.com/en/

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Fixed trend forecast

  • 1.
  • 2. Target Market: •  Menswear •  Middle Class and up •  Fashion forward male •  Age Range: 20-40 •  Urban lifestyle •  College educated/Working class
  • 3.
  • 4. •  Rugged & Refined •  These antonyms come together to create a symphony of structured pieces inspired by natural elements with ‘home grown’ taste. •  Raw, industrial, utility, relaxed but structured, city man whose home for the weekend. •  Look that is laid back but still chic. •  Pieces that work in the comfort of home or office.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. COLOR LAB. (n.d.). Retrieved October 6, 2015, from http:// trendcouncil.com/web2/index.php/en/ladies-juniors/womens/color-lab Doneger Creative Services. (n.d.). Retrieved October 4, 2015, from http:// www.donegercreativeservices.com/en/dcs-login.htm Fashion Snoops | The Next Generation of Trend Forecasting. (n.d.). Retrieved October 5, 2015, from http://www.fashionsnoops.com/ Lidewij edelkoort. (n.d.). Retrieved September 29, 2015, from http:// www.edelkoort.com/ WGSN Fashion Trend Forecasting and Analysis. (n.d.). Retrieved October 2, 2015, from http://www.wgsn.com/en/