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Housing market intelligence you can count on
Riding The Wave of Change
Waterloo Region Seniors - Today and
Tomorrow
Waterloo Region
Sept. 30, 2015
Erica McLerie
Senior Market Analyst, CMHC
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Age Distribution, Waterloo Region
2006, 2011
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85+
Source: Statistics Canada (Census of Canada)
2006 2011
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Age Distribution, 2011 and 2014
Waterloo Region
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85+
Source: Statistics Canada
2011 2014
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Age Distribution, 2015 - 2035
Waterloo Region
0
10000
20000
30000
40000
50000
60000
0-4
5-9
10-14
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-74
75-79
80-84
85-89
90+
Source: Ontario Ministry of Finance Population Projections
2015 2025 2035
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Population Growth, Waterloo Region,
2015-2035
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
60-64 65-69 70-74 75-79 80-84 85-89 90+
Source: Ontario Ministry of Finance Population Projections
Current Population
2025 Population
2035 Population
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Age Distribution, 2011
Waterloo Region by Sex
0
5000
10000
15000
20000
25000
0-4 10-14 20-24 30-34 40-44 50-54 60-64 70-74 80-84
Source: Statistics Canada (Census of Canada)
Male
Female
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Median Age of Population,
Waterloo Region
0 5 10 15 20 25 30 35 40 45
Wellesley
Kitchener
Waterloo
KCW CMA
Waterloo Region
Cambridge
Woolwich
Wilmot
Ontario
North Dumfries
Source: Statistics Canada (Census 2011)
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Migration Adds Little to Seniors’ Population
Growth in Waterloo Region
0
50
100
150
200
250
300
350
400
2009/2010 2010/2011 2011/2012 2012/2013 2013/2014
Source: Statistics Canada
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Dwelling Type by Age Group
Waterloo Region 2011
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
55-59 60-64 65-69 70-74 75-79 80-84 85+
Source: Statistics Canada (Census)
Single Semi
Row Apartments
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Dwelling Type for 75+ Population
Waterloo Region 2015-2040
0
10000
20000
30000
40000
50000
60000
2015 2020 2025 2030 2035 2040
Source: NHS 2011, CMHC Estimate
Single Semi
Row Apartment
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Households by Tenure and Age
Waterloo Region, 2011
0
5000
10000
15000
20000
25000
30000
55-64 65-74 75+
Source: National Household Survey 2011
Owner Renter
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Households by Type by Age Group
KCW, 2011
0%
20%
40%
60%
80%
100%
120%
55-59 60-64 65-69 70-74 75+
Source: National Household Survey, 2011
Two or more persons One-Person Hslds
Two or more families Lone-Parent
Couples
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Ownership Households by Age
KCW, 2011
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
55-59 60-64 65-69 70-74 75+
Source: National Household Survey, 2011
Total Households
Couple Households
One-Person Households
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Average Household Income
for 75+ Population, 2011
$30,000 $40,000 $50,000 $60,000 $70,000
Ottawa
Toronto
Kingston
Guelph
Hamilton
KCW
London
Oshawa
Greater Sudbury
Barrie
St. Catharines-Niagara
Peterborough
Windsor
Thunder Bay
Brantford
Source: National Household Survey, 2011
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Income Distribution by Age, KCW, 2011
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Income Distribution by Tenure, 75+
KCW, 2011
0
1000
2000
3000
4000
5000
6000
7000
<$10 $10-$20 $20-$30 $30-$40 $40-$60 $60-$80 $80-$100 $100+
Source: National Household Survey, 2011
Renter
Owner
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
KCW Housing Starts
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
05 06 07 08 09 10 11 12 13 14 15f 16f
KCWTotalHousingStarts
Source: CMHC
Apartments Semi/Townhouse Single-Detached
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Average Rents, Seniors’ Housing, 2015
$0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500
Perth
Eastern Ontario
Niagara
Northern Ontario
Oxford
Essex
Elgin
Southwestern Ontario
Grey
Peterborough
Simcoe
Hamilton
Central Ontario
Brant
Ontario
Wellington/Dufferin
Middlesex
Waterloo
Ottawa
Greater Toronto Area
Source: CMHC
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Vacancy Rates, Seniors’ Housing, 2015
0.0% 5.0% 10.0% 15.0% 20.0% 25.0%
Perth
Essex
Southwestern Ontario
Waterloo
Oxford
Simcoe
Middlesex
Wellington/Dufferin
Ottawa
Ontario
Greater Toronto Area
Central Ontario
Eastern Ontario
Brant
Hamilton
Niagara
Grey
Northern Ontario
Peterborough
Source: CMHC
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Capture Rates, Seniors’ Housing, 2015
0% 2% 4% 6% 8% 10% 12%
Northern Ontario
Greater Toronto Area
Hamilton
Ontario
Middlesex
Simcoe
Central Ontario
Southwestern Ontario
Essex
Brant
Eastern Ontario
Waterloo
Perth
Wellington/Dufferin
Peterborough
Ottawa
Source: CMHC
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Need for New Spaces
0
1000
2000
3000
4000
5000
6000
2020 2025 2030 2035 2040
Source: CMHC calculation
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Average Private Apartment Rents,
KCW Municipalities, 2014
$0
$200
$400
$600
$800
$1,000
$1,200
Kitchener City Waterloo City Cambridge City Townships KCW CMA
Source: CMHC RMR, Fall 2014
One-Bedroom
Two-Bedroom
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Core Housing Need,
Waterloo Region 2011
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
Erica McLerie
Senior Market Analyst CMHC
(416) 218-3318
emclerie@cmhc.ca
http://www.cmhc.ca/en/hoficlincl/homain/index.cfm
Housing market intelligence you can count on
CMHC Seniors Focus Group
25
• 20 focus groups across Canada
• Ages 55-74 and 75+
• Mix of gender, marital status,
ethnicity, living arrangement, housing
physical characteristics (with stairs,
no stairs), household income and
health status
Housing market intelligence you can count on
CMHC Seniors Focus Group Questions
26
• Which factors are influencing seniors’
housing decisions
• What adaptable housing-related
information is most relevant?
• What are the most effective channels
to communicate the information to
various senior segments?
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION 27
Focus Group Findings
Seniors
typically do not
proactively
plan for their
future housing
needs
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION 28
Focus Group Findings
Future housing
needs only
becomes an
issue when
health declines
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION 29
Focus Group Findings
Lack of
awareness of
options
available to help
seniors live at
home longer
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
CMHC Resources
30
Housing market intelligence you can count on
CANADA MORTGAGE AND HOUSING CORPORATION
CMHC Resources
31

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Waterloo Seniors Presentation Sept. 2015

  • 1. Housing market intelligence you can count on Riding The Wave of Change Waterloo Region Seniors - Today and Tomorrow Waterloo Region Sept. 30, 2015 Erica McLerie Senior Market Analyst, CMHC
  • 2. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Age Distribution, Waterloo Region 2006, 2011 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ Source: Statistics Canada (Census of Canada) 2006 2011
  • 3. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Age Distribution, 2011 and 2014 Waterloo Region 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85+ Source: Statistics Canada 2011 2014
  • 4. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Age Distribution, 2015 - 2035 Waterloo Region 0 10000 20000 30000 40000 50000 60000 0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85-89 90+ Source: Ontario Ministry of Finance Population Projections 2015 2025 2035
  • 5. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Population Growth, Waterloo Region, 2015-2035 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 60-64 65-69 70-74 75-79 80-84 85-89 90+ Source: Ontario Ministry of Finance Population Projections Current Population 2025 Population 2035 Population
  • 6. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Age Distribution, 2011 Waterloo Region by Sex 0 5000 10000 15000 20000 25000 0-4 10-14 20-24 30-34 40-44 50-54 60-64 70-74 80-84 Source: Statistics Canada (Census of Canada) Male Female
  • 7. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Median Age of Population, Waterloo Region 0 5 10 15 20 25 30 35 40 45 Wellesley Kitchener Waterloo KCW CMA Waterloo Region Cambridge Woolwich Wilmot Ontario North Dumfries Source: Statistics Canada (Census 2011)
  • 8. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Migration Adds Little to Seniors’ Population Growth in Waterloo Region 0 50 100 150 200 250 300 350 400 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014 Source: Statistics Canada
  • 9. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Dwelling Type by Age Group Waterloo Region 2011 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 55-59 60-64 65-69 70-74 75-79 80-84 85+ Source: Statistics Canada (Census) Single Semi Row Apartments
  • 10. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Dwelling Type for 75+ Population Waterloo Region 2015-2040 0 10000 20000 30000 40000 50000 60000 2015 2020 2025 2030 2035 2040 Source: NHS 2011, CMHC Estimate Single Semi Row Apartment
  • 11. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Households by Tenure and Age Waterloo Region, 2011 0 5000 10000 15000 20000 25000 30000 55-64 65-74 75+ Source: National Household Survey 2011 Owner Renter
  • 12. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Households by Type by Age Group KCW, 2011 0% 20% 40% 60% 80% 100% 120% 55-59 60-64 65-69 70-74 75+ Source: National Household Survey, 2011 Two or more persons One-Person Hslds Two or more families Lone-Parent Couples
  • 13. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Ownership Households by Age KCW, 2011 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 55-59 60-64 65-69 70-74 75+ Source: National Household Survey, 2011 Total Households Couple Households One-Person Households
  • 14. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Average Household Income for 75+ Population, 2011 $30,000 $40,000 $50,000 $60,000 $70,000 Ottawa Toronto Kingston Guelph Hamilton KCW London Oshawa Greater Sudbury Barrie St. Catharines-Niagara Peterborough Windsor Thunder Bay Brantford Source: National Household Survey, 2011
  • 15. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Income Distribution by Age, KCW, 2011
  • 16. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Income Distribution by Tenure, 75+ KCW, 2011 0 1000 2000 3000 4000 5000 6000 7000 <$10 $10-$20 $20-$30 $30-$40 $40-$60 $60-$80 $80-$100 $100+ Source: National Household Survey, 2011 Renter Owner
  • 17. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION KCW Housing Starts 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 05 06 07 08 09 10 11 12 13 14 15f 16f KCWTotalHousingStarts Source: CMHC Apartments Semi/Townhouse Single-Detached
  • 18. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Average Rents, Seniors’ Housing, 2015 $0 $500 $1,000 $1,500 $2,000 $2,500 $3,000 $3,500 Perth Eastern Ontario Niagara Northern Ontario Oxford Essex Elgin Southwestern Ontario Grey Peterborough Simcoe Hamilton Central Ontario Brant Ontario Wellington/Dufferin Middlesex Waterloo Ottawa Greater Toronto Area Source: CMHC
  • 19. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Vacancy Rates, Seniors’ Housing, 2015 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% Perth Essex Southwestern Ontario Waterloo Oxford Simcoe Middlesex Wellington/Dufferin Ottawa Ontario Greater Toronto Area Central Ontario Eastern Ontario Brant Hamilton Niagara Grey Northern Ontario Peterborough Source: CMHC
  • 20. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Capture Rates, Seniors’ Housing, 2015 0% 2% 4% 6% 8% 10% 12% Northern Ontario Greater Toronto Area Hamilton Ontario Middlesex Simcoe Central Ontario Southwestern Ontario Essex Brant Eastern Ontario Waterloo Perth Wellington/Dufferin Peterborough Ottawa Source: CMHC
  • 21. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Need for New Spaces 0 1000 2000 3000 4000 5000 6000 2020 2025 2030 2035 2040 Source: CMHC calculation
  • 22. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Average Private Apartment Rents, KCW Municipalities, 2014 $0 $200 $400 $600 $800 $1,000 $1,200 Kitchener City Waterloo City Cambridge City Townships KCW CMA Source: CMHC RMR, Fall 2014 One-Bedroom Two-Bedroom
  • 23. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Core Housing Need, Waterloo Region 2011
  • 24. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION Erica McLerie Senior Market Analyst CMHC (416) 218-3318 emclerie@cmhc.ca http://www.cmhc.ca/en/hoficlincl/homain/index.cfm
  • 25. Housing market intelligence you can count on CMHC Seniors Focus Group 25 • 20 focus groups across Canada • Ages 55-74 and 75+ • Mix of gender, marital status, ethnicity, living arrangement, housing physical characteristics (with stairs, no stairs), household income and health status
  • 26. Housing market intelligence you can count on CMHC Seniors Focus Group Questions 26 • Which factors are influencing seniors’ housing decisions • What adaptable housing-related information is most relevant? • What are the most effective channels to communicate the information to various senior segments?
  • 27. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION 27 Focus Group Findings Seniors typically do not proactively plan for their future housing needs
  • 28. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION 28 Focus Group Findings Future housing needs only becomes an issue when health declines
  • 29. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION 29 Focus Group Findings Lack of awareness of options available to help seniors live at home longer
  • 30. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION CMHC Resources 30
  • 31. Housing market intelligence you can count on CANADA MORTGAGE AND HOUSING CORPORATION CMHC Resources 31