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Content marketing101
- 1. Content Marketing 101 by Manu Koenig, CEO and Founder, Civinomics; Board Member, Digital NEST
- 2. The world is FULL of marketing
- 4. What do you do when you have something to sell? Tyler - wants to sell sports Judy - wants to sell a book apparel
- 5. What do you do when you have something to sell? Buy my stuff Buy my stuff
- 6. BORING!!! Buy my stuff Buy my stuff
- 8. What is success? Selling my stuff! Getting rich!!!
- 9. What is success? Selling my stuff! Getting rich!!! Sorry Tyler, you’re wrong
- 10. It’s making other people happy
- 11. Happy people give you money to say thank you Fun times, great sports apparel “Thanks Tyler!” $$$
- 12. So how do you market?
- 13. Make even your marketing a small gift I’m giving free lessons! We’re holding a kids tournament during recess! We’re filming and sharing the funniest videos!
- 14. Civinomics Example Mini survey - publicized data on blog How would you respond if the City of San Francisco wanted to rezone the block you live on for higher density buildings? If you were guaranteed an apartment in any development that happened on this block, how would you respond to higher density zoning then?
- 16. How can we market the NEST? What will make people happy about Digital NEST?
- 17. What will make people happy about Digital NEST? Your SUCCESS ! (projects, getting into school, getting internships)! ! Youth creating value for others “I know Photoshop, Final Cut Pro, Wordpress, Python, HTML, CSS, iOS, Quicken, HootSuite, and Google Analytics! - what can I help you with?”
- 18. Exercise: 1. Send email to manu@civ.io. Subject: nest press 2. Write a blog • How do you want to succeed? • What do you want to learn first/next? • What do you want to make for people? What can you give to others that will also make you happy at the same time? • What’s going to be the most fun thing about the open house? • Bonus: use photos/drawings/sound bites/ or video