1. By Srikala,
Digital Nest

2. About Myself:
Name: Srikala
Career Objective: To achieve success in the field of
digital marketing and grow with the organization.
Educational Qualification: B.Tech (ECE,2012).
Experience: 2 years 7 months of experience as
Campaign Account Manager (Text Ads and Display
media).

3. Introduction
 Hero Motocorp Ltd.,formerly Hero Honda, is an Indian
motorcycle and scooter manufacturer based in New
Delhi,India. The company is the largest two wheeler
manufacturer in India.
 It was started by Late Dr.Brijmohan Lall Munjal in 19
January1982.
 Its manufacturing products are Motorcycles (CBZ,
Glamour, Karizma,Passion,Splendor etc..,) and Scooters
(Pleasure,Maestro,Maestro Edge,Duet).

4. Product Information
 The Maestro is a second scooter from Hero Motocorp.
 It was launched in 2012 in the market communicating
itself as a boy’s scooter.
 The Maestro is powered by a more powerful 109c
engine, and has a dry clutch with variomatic drive..

5. Product Features:
 Engine:Air cooled,4-stroke single cylinder OHC,self
start.
 Power: 6.0kw(8.2Ps)@7500 rpm
 Suspension: Front-Bottom link with spring-loaded
hydraulic dampers.
 Brakes:Drum;internal expanding shoe type
 Tires:90/100*10-53J(tube with puncture endurance)
 Weight:110kg(dry)
 Fuel capacity :5.3 litres

6. Target of the product
 Age :18-35
 Gender: Both
 Location: India
 Income level: Middle Income Group

7. Digital Marketing Implementation
Strategy
 Weightage:
 SEO:20%
 SEM:20%
 SMO:60%
 Brand strategy:
 Advertising:
 Hoardings
 Internet ads
 Tv commericals
 Celebrity endorsement

9. Keyword Analysis
 Top 10 best mileage scooters price in india.
 Best scooter to buy.
 Best scooter brands.
 Scooters for sale in hyderabad.
 Scooters with highest mileage in india.
 Top scooters in india.
 Best scooters to buy for ladies.

10. Onpage Opitimization
 File Name Optimization
 Title optimization
 Meta Description
 Meta robots
 Canonical URLs
 Heading Opitimization
 Breadcrumps
 Social share buttons
 Content Opitimization
 Anchor Linking
 Embedding Like box/follow box
 Image Optimization
 Embedding Video or Audio files
 Footer Optimization

11. Title and Meta description

12. Offpage Opitimization
 Directory submission
 Classified Posting
 Social Bookmarking
 Social Media Optimization
 Social Media Optimization
 Email Marketing
 Video Submission
 Images or photo submission
 Document submission
 Press Release
 Blogging

13. Web position Analysis

14. S.NO COMPET
ITOR
NAME
PAGE
RANK
NO.OF
LINKS
NO.OF
PAGES
INDEXE
D
AGE QUALIT
Y
1. SCOOTY
PEP
4 1 672 16-02-2005 Good
2. MAHIND
RA
RODEO
1 30 21 03-05-2011 Good
3. MAHIND
RA DURO
2 35 22 13-12-2011 Good
4. YAMAHA
RAY
4 64 64 19-04-2012 Good
5. BAJAJ
KRISTAL
1 5 2600 24-06-1997 Good
Competition Analysis

16. Running Search network campaigns

17. Running Display Network Ads

19. Competition Analysis on Facebook
NAME OF
THE
COMPETIT
OR
NO.OF
LIKES
NO.OF
PEOPLE
TALKING
ABOUT THE
PAGE
PERCENTAG
E OF
ENGAGEME
NT
(NO.OF
PEOPLE
TALKING/N
O.OF LIKES
* 100)
CUSTOM
APPS OR
CAMPAIGNS
REMARKS
TVS
SCOOTY
PEP
256 6 6/256*100=
2.34%
College wali
masti
AVERAGE
MAHINDR
A DURO
455 4 0.879% NIL GOOD
YAMAHA
RAY
70464 266 0.377% NIL AVERAGE

20. Suggestion
 Post regularly on facebook
 Run contest
 Engage with customers
 80/20 rule to be followed
 Post photos and videos
 Push and pull strategy
 Use custom applications

21. Youtube Marketing
Youtube.com – Worlds 2nd largest search engine.
YouTube keyword research is a vital part of YouTube
optimization
In addition, the YouTube video title, description,
category, captions, and annotations are significant
parts in the video optimization process

22. Affiliate Marketing
 Affiliates are chosen for branding,getting
leads,conversions,to gain more customers in short
span.
 Assign costing techniques.
 Publisher should not run display ads