A study on impact of demonetization on onilne payment system, mission, vission and statement of Paytm, objectives of study and statement of the problem, data analysis, finding and suggetions, conclusion and bibliography

1. PayTm
IN PARTIAL FULFILLMENT TO AWARD THE DEGREE IN BACHELOR OF BUSINESS
ADMINISTRATION
(BBA-International Business)
SUBMITTED BY
ATHIRA CHATHOTH MEETHAL
(BATCH – 2017 - 2018)
SUBMITTED TO
ATUL KADAM
Project title
A study on impact of demonetization on online payment system

2. Mission Statement: - “To be the most trusted mobile commerce brand in
the market”
Vision: - “provide meaning full access for mobile eco system”
Slogan: Simple and Incredible, PayTm karo
Company address: - Dindaya Nagar, Padgha, Maharashtra 421101
Founded in:- 2010
Started as:- Prepaid mobile recharge phones
Expended as online payment system
Competitors:-
1.MobiKwik
2.Airtel Money
3.PhonePe
Paytm

3. Objectives
• To Examine Status of Electronic Payment System.
• The changes in people’s lifestyle that has come due to demonetization and online
payment system.
• To analysis the growth rate of products purchased through e-commerce websites
before and after demonetization.
• How many people have started using OPS.
• To identify the new payment modes came into existence after demonetization

4. Statement of the problem
• Electronic payment system yet not understood by senior citizens and
illiterate people
• Rural population not yet aware of EPS
• Trust or loyalty of the customers on the company yet not acquired
• No availability proper sources for example Networks

5. Limitation of the study
• Non availability of data or other relevant
• Time constraints
• Lack of simple random sampling
• Finding data
• Biased reply of the despondence

6. Type of research work Quantitative research
Source of data collection Primary Data through direct observation
and information collected
Method of sampling Simple Random Sampling
Sampling Size 50 Individuals
Sampling Unit 25 customers and 25 sellers using
Electronic Payment System
Research Area Vishrantwadi ,Pune
Tool used for data collection Questionnaire, consisting 20 questions
Research Methodology

7. Data Analysis
0
10
20
30
40
50
1
12
10
9
19
NO.OFRESPONDENTS
MODE OF EXPENDITURE
most used mode of expenditure
before demonetization
hard cash credit/debit card EPS Both A and B
0 10 20 30 40 50
1
8 19 23
USE OF EPS
NOOFRESPONDENTS
usage of your EPS every month now a
days
low moderate high

8. 0
5
10
15
20
25
30
35
40
not much
somewhatincreased a lot
Number of ATM visit post demonetization
26, 55%
4, 9%
6, 13%
11, 23%
Reasons to switch to or try EPS
could not withdraw cash
found EPS more easy
was already using EPS
Increased used of EPS encouraged
me

9. Finding And Suggestions
• It is observed that most of the people have switched to EPS
• I suggest that senior citizen must be encouraged and helped to use
EPS
• Demonetization has turned in a positive way
• Reduced waste of time and energy
• People should be aware of the benefits of using EPS
Conclusion
People have switched to using EPS than hard cash because of non-
availability of currency. Hence we can the demonetization has helped
EPS to be use more and reduced the visit to ATM’s. Hence
demonetization has opened up opportunity for digital payment market to
improve.

10. Bibliography
From book:-
• James, A.O. (2012). The acceptance of E-banking by customers in Nigeria. World review of Business
Research, 2(2), 6-8.
From book:-
• Manpreet Kaur, ” Demonetization: Impact on Cashless Payement System” 6th international conference on
Resent Trends in Engg. Science and Mgt. on 8th Jan 2017 ICRTESM-17
Article in a journal:-
• Sharma Himani, ―Banker‟s Perspective on e-banking‖, NJRIM, Vol. 1, No. 1, June2011, pp. 71- 84.
From websites:-
• http://www.anpad.org.br/admin/pdf/2013_EnANPAD_MKT1209.pdf