Campaign Management

1. ATHIRA CHATHOTH MEETHAL
MANSI DEOKAR
BBA-IB SEM 5

2. Introduction- Campaign management
Direct marketing campaign management
Example of Direct marketing campaign management
Digital marketing campaign management
Video - #RideyourIndependence
Example of Digital marketing campaign management

3. WHAT IS CAMPAIGN MANAGEMENT?
 Marketing campaigns promote a product through different media,
including television, radio, print and online platforms. Campaigns
don't have to rely solely on advertising and can also include
demonstrations, word of mouth and other interactive techniques.
 The two types of campaign management are :-
i. Direct campaign management
ii. Digital campaign management

4. Direct marketing is a type of advertising campaign that
seeks to answer an action (such as an order, a visit to a
store or website or a request for further information)
from a selected group of consumers in response to
communication from a marketer.
Some of the channels of Direct Marketing Management
are:-
1.E mail
2.Voicemail
3. Telemarketing
4.Couponing
Direct Marketing Campaign Management

5. Example of Direct marketing campaign
management
 On April 2, 2008 US- Based Johnson & Johnson, one of
the largest healthcare companies in the world organized
a unique event called ‘camp baby’ at its headquarters in
New Jersey.
 Their main motive was to connect with core group of
their customer i.e. mothers.
 The participant got chance to interact with guest,
doctors, and industry to know about physical and mental
healthcare.

6. Digital Marketing Campaign
Management
A digital marketing campaign is known as the online
marketing effort forwarded by a company or brand to drive
traffic, leads, revenue, conversions, and engagement.
Digital Marketing Campaign Management channels are:-
1.Social Media Marketing
2.Search Engine Optimization

8. Example of Digital marketing campaign
management
The above video by Bajaj Avenger is the most impactful commercial
independence day digital marketing campaign 2017 as is among the best
marketing campaigns.
Bajaj Avengers released their title of communication on the day of
independence, “#RideyourIndependence,” which delivers the freedom of our
country with women liberation.

9. THANK YOU !!!