Design Thinking - how does it add value - a different take
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Design Thinking focuses on user. Also it helps creating a better entry barrier for your business. It creates IPR ready documentation. It helps making the product/service more accessible and hence desirable. An extended and different articulation of Design Thinking,
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Design Thinking - how does it add value - a different take
- 1. DESIGN THINKING HOW DOES IT ADD VALUE TO THE BUSINESS MANOJ KOTHARI – TURIAN LABS
- 2. © Manoj Kothari / Turian Labs / connect@turianlabs.com Design Thinking Value Add Connect Model Project Empathise
- 3. © Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise USER not CONSUMER DIRECT not REFERRED PATTERN not QUANTITY INSIGHTS not DATA SOCIOLOGY not TECHNOLOGY Design Thinking Value Add
- 4. © Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise THOUGHT MODELLING TASK FLOWS META-ESSENSING PROTOTYPING Design Thinking Value Add
- 5. © Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise Parallel Domains Trickle Downs Time-tested Brand-Continuum Design Thinking Value Add
- 6. © Manoj Kothari / Turian Labs / connect@turianlabs.com Connect Model Project Empathise Leap of Faith Emerging New Meanings And Metaphors New Business Models Future Scenarios NEW FUNCTIONS NEW SENSATIONS NEW TASK FLOWS NEW MATERIALS NEW FINISHES Design Thinking Value Add
- 7. © Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN IS DRIVEN BY EMPATHY & MEANING
- 8. © Manoj Kothari / Turian Labs / connect@turianlabs.com Rural kitchen in India- Opportunity?
- 9. © Manoj Kothari / Turian Labs / connect@turianlabs.com Rural kitchen in India- Opportunity?
- 10. © Manoj Kothari / Turian Labs / connect@turianlabs.com CAR USAGE: OPPORTUNITY? Mobile Charger Sun Screens Grocery Shopping Bags Bottle Grocery Towel Duster Shopping Bags Sweets Tolls/Bills Bottle
- 11. © Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN PROCESS INSISTS ON SIMULATION EARLY INSIGHTS
- 12. © Manoj Kothari / Turian Labs / connect@turianlabs.com Bodystorming for a mobile laboratory
- 13. © Manoj Kothari / Turian Labs / connect@turianlabs.com Bodystorming for a passenger vehicle design
- 14. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 15. © Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN – EFFICACY IN FUNCTION & FORM
- 16. © Manoj Kothari / Turian Labs / connect@turianlabs.com MAKING SENSE?
- 17. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 18. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 19. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 20. © Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN PRIORITISES AND SIMPLIFIES
- 21. © Manoj Kothari / Turian Labs / connect@turianlabs.com Just breathe!
- 22. © Manoj Kothari / Turian Labs / connect@turianlabs.com Just Seven?
- 23. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 24. © Manoj Kothari / Turian Labs / connect@turianlabs.com Pattern! Foreign Brand Counter Titan Counter
- 25. © Manoj Kothari / Turian Labs / connect@turianlabs.com DESIGN HELPS RADIAL CONNECT HENCE META-LEAP
- 26. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 27. © Manoj Kothari / Turian Labs / connect@turianlabs.com Tao of Physics Zen and the art of motorcycle maintenance Art of War & Business Bio-Mimicry Postural Echo Fractals Organic Management
- 28. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 29. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 30. © Manoj Kothari / Turian Labs / connect@turianlabs.com
- 31. © Manoj Kothari / Turian Labs / connect@turianlabs.com DOCUMENTATION READY | IPR READY
- 32. © Manoj Kothari / Turian Labs / connect@turianlabs.com Design Thinking Value Add Connect Model Project Empathise
- 33. THANKS connect@turianlabs.com Turian Labs is a global innovation consulting company that uses DesignThinking to: • Discover insights & emerging opportunities through user-centric research • Catalyze change & build innovation roadmaps for products, brands & culture • Build Design Thinking organizations through team training Past two decades, Turian team has worked with several global brands & organizations on decoding Indian consumer, building future business scenarios, developing new products & brands and helping them build internal innovation capability.