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4
The Global
Environment
*In the past, managers have viewed the
global sector as closed.
* Each country or market was assumed to be isolated
from others.
* Firms did not consider global competition, exports.
*Today’s environment is very different.
* Managers need to view it as an open market.
* Organizations buy and sell around the world.
* Managers need to compete globally.
*A tariff is a barriers to trade.
* Tariffs are taxes levied upon imports.
* These seek to protect jobs in the home
country.
* Other countries usually retaliate.
*Free trade: in a free trade
agreement, each country seeks
to specialize in things they make
most efficiently.
* If India is more efficient in making
textiles, and the China in making mobile,
then each country should focus on these.
*The second leading cause of trade barriers.
* Distance closed the markets as far as some managers were
concerned.
* Communications could be difficult.
* Languages and cultures were different.
*During the last 50 years, communications and transportation
technology has dramatically improved.
* Jet aircraft, fiber optics, satellites have provided fast, secure
communications and transportation.
* These (and the Web) have also reduced cultural differences.
*Declining barriers have opened great
opportunities for managers.
*Managers can not only sell goods and services
but also buy resources and components globally.
*Managers now face a more dynamic and exciting
job due to global competition.
NAFTA: North American Free Trade Agreement.
* Abolishes most tariffs on goods traded between
Mexico, Canada and the U.S.
* Allows unrestricted cross-border flows of resources.
* Many U.S. firms have now invested in Mexico.
*This is a manufacturing opportunity.
* Wage costs are lower in Mexico.
* Can serve Mexico with a plant in Mexico and reduce
freight.
*Managers face new opportunities and threats.
Suppliers
Distributors
Customers
Competitors
Forces yielding
Opportunities
and threats
*Managers buy products from global suppliers or make
items abroad and supply themselves.
* Key is to keep quality high and costs low.
*Global outsourcing: firms buy inputs from throughout the
world.
* GM might build engines in Mexico, transmissions in
Korea, and seats in the U.S.
* Finished goods become global products.
*Distributors: each country often has a unique system of
distribution.
* Managers must identify all the issues.
*Formerly distinct national markets are part of a
huge global market.
*True for both consumer and business goods.
*Creates large opportunities.
*Still, managers often must customize products to
fit the culture.
*McDonald's sells a local soft drink in Brazil.
*Global competitors present new threats.
*Increases competition abroad as well as at
home.
Political &
Legal Systems
Economic
system
Sociocultural
System
Forces yielding
Opportunities
and threats
*Results from diverse and changing nature of each
countries’ political system.
*Representative democracies: such as the U.S., Britain,
Canada, EU countries,…
* Citizens elect leaders who make decisions for electorate.
* Usually has a number of safeguards such as freedom
of expression, a fair court system, regular elections,
and limited terms for officials.
* Well defined legal system and economic freedom.
*Totalitarian regimes: a single political party or person
monopolize power in a country (i.e. North Corea..)
* Typically do not recognize or permit opposition.
* Most safeguards found in a democracy do not exist.
*These are difficult to do business with given the lack of
economic freedom.
*Further, human rights issues also cause managers to avoid
dealing with these countries.
*Free market economy: production of goods and services is in
private ownership.
* Production is dictated by supply and demand.
*Command economy: decisions on what to produce, how
much, done by the government.
* Most command economies are moving away from the
command economy.
*Mixed economy: certain economic sectors controlled by
private business, others are government controlled.
* Many mixed countries are moving toward a free
enterprise system.
*National culture: includes the values, norms,
knowledge, beliefs, and other practices that unite a
country.
*Values: abstract ideas about what a society believes to
be good, desirable and beautiful.
* Provides attitudes for democracy, truth,
appropriate roles for men, and women.
* Usually not static but very slow to change.
*Norms: social rules prescribing behavior in a given
situation.
* Folkways: routine social conventions including
dress codes and manners.
* Mores: Norms that are central to functioning of
society. much more significant that folkways.
* More examples include theft, adultery, and are often
enacted into law.
*Norms vary from country to country.
Individualism
Low Power
Distance
Achievement
Oriented
Low Uncertainty
Avoidance
Short Term
Orientation
Collectivism
High Power
Distance
Nurturing
Oriented
High Uncertainty
Avoidance
Long Term
Orientation
*Individualism: world view that values individual freedom
and self-expression.
* Usually has a strong belief in personal rights and need
to be judged by achievements.
*Collectivism: world view that values the group over the
individual.
* Widespread in Communism.
* Prevalent in Japan as well.
*Managers must understand how their workers relate to
this issue.
*A society’s acceptance of differences in the well being of
citizens due to differences in heritage, and physical and
intellectual capabilities.
* In high power distance societies, the gap between rich
and poor gets very wide.
* In low power distance societies, any gap between rich
and poor is reduced by taxation and welfare programs.
* Most western cultures (U.S., Germany, United
Kingdom, EU countries,..) have relatively low power
distance and high individualism.
* Many economically poor countries such as Panama,
Malaysia have high power distance and low
individualism.
*Achievement oriented societies value assertiveness,
performance, success.
*The society is results-oriented.
*Nurturing-oriented value quality of life, personal
relationships, service.
*The U. S. and Japan are achievement-oriented
while Sweden, Denmark are more nurturing-
oriented.
Societies and people differ on their willingness to take on
risk.
*Low uncertainty avoidance (U.S.), value diversity, and tolerate
differences.
* Tolerate a wide range of opinions and beliefs.
*High uncertainty avoidance (Japan) are more rigid and do not
tolerate people acting differently.
* High conformity to norms is expected.
*Long-term outlook is based on values of saving, and
persistence.
* Taiwan is a culture that is long -term in outlook.
*Short-term outlook seeks the maintenance of personal
stability or happiness right now.
* France and the U. S. are examples of this approach.
*Importing and Exporting: the least complex method of
expansion.
* Exporting: firm makes products and sells abroad.
* Importing: firm sells products made abroad.
*Licensing: firm allows foreign organization to make and
distribute goods for a fee.
* Helps the home firm since it does not have to set up a
complete production and distribution network.
*Franchising: company sells a foreign organization the rights to
use brand name and know-how in return for payment and
profit percentage.
*Strategic Alliances: managers pool resources with a foreign
firm and both organizations share the rewards and risks.
* Allows firm to maintain control which is a problem
with exporting, licensing, and franchising.
*Wholly-owned foreign subsidiary: firm invests in production
operations in a foreign country.
* Many Japanese auto firms have done this in the U.S.
* This is very expensive but can yield high returns.
*
Importing
Exporting
Licensing
Franchising
Joint Ventures
Strat. Alliances
Wholly-
owned For.
Subsidiary
Low HighLevel of Foreign involvement and investment
needed by a global organization

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Principi del Management - Globalizzazione

  • 2. *In the past, managers have viewed the global sector as closed. * Each country or market was assumed to be isolated from others. * Firms did not consider global competition, exports. *Today’s environment is very different. * Managers need to view it as an open market. * Organizations buy and sell around the world. * Managers need to compete globally.
  • 3. *A tariff is a barriers to trade. * Tariffs are taxes levied upon imports. * These seek to protect jobs in the home country. * Other countries usually retaliate. *Free trade: in a free trade agreement, each country seeks to specialize in things they make most efficiently. * If India is more efficient in making textiles, and the China in making mobile, then each country should focus on these.
  • 4. *The second leading cause of trade barriers. * Distance closed the markets as far as some managers were concerned. * Communications could be difficult. * Languages and cultures were different. *During the last 50 years, communications and transportation technology has dramatically improved. * Jet aircraft, fiber optics, satellites have provided fast, secure communications and transportation. * These (and the Web) have also reduced cultural differences.
  • 5. *Declining barriers have opened great opportunities for managers. *Managers can not only sell goods and services but also buy resources and components globally. *Managers now face a more dynamic and exciting job due to global competition.
  • 6. NAFTA: North American Free Trade Agreement. * Abolishes most tariffs on goods traded between Mexico, Canada and the U.S. * Allows unrestricted cross-border flows of resources. * Many U.S. firms have now invested in Mexico. *This is a manufacturing opportunity. * Wage costs are lower in Mexico. * Can serve Mexico with a plant in Mexico and reduce freight. *Managers face new opportunities and threats.
  • 8. *Managers buy products from global suppliers or make items abroad and supply themselves. * Key is to keep quality high and costs low. *Global outsourcing: firms buy inputs from throughout the world. * GM might build engines in Mexico, transmissions in Korea, and seats in the U.S. * Finished goods become global products. *Distributors: each country often has a unique system of distribution. * Managers must identify all the issues.
  • 9. *Formerly distinct national markets are part of a huge global market. *True for both consumer and business goods. *Creates large opportunities. *Still, managers often must customize products to fit the culture. *McDonald's sells a local soft drink in Brazil. *Global competitors present new threats. *Increases competition abroad as well as at home.
  • 11. *Results from diverse and changing nature of each countries’ political system. *Representative democracies: such as the U.S., Britain, Canada, EU countries,… * Citizens elect leaders who make decisions for electorate. * Usually has a number of safeguards such as freedom of expression, a fair court system, regular elections, and limited terms for officials. * Well defined legal system and economic freedom.
  • 12. *Totalitarian regimes: a single political party or person monopolize power in a country (i.e. North Corea..) * Typically do not recognize or permit opposition. * Most safeguards found in a democracy do not exist. *These are difficult to do business with given the lack of economic freedom. *Further, human rights issues also cause managers to avoid dealing with these countries.
  • 13. *Free market economy: production of goods and services is in private ownership. * Production is dictated by supply and demand. *Command economy: decisions on what to produce, how much, done by the government. * Most command economies are moving away from the command economy. *Mixed economy: certain economic sectors controlled by private business, others are government controlled. * Many mixed countries are moving toward a free enterprise system.
  • 14. *National culture: includes the values, norms, knowledge, beliefs, and other practices that unite a country. *Values: abstract ideas about what a society believes to be good, desirable and beautiful. * Provides attitudes for democracy, truth, appropriate roles for men, and women. * Usually not static but very slow to change.
  • 15. *Norms: social rules prescribing behavior in a given situation. * Folkways: routine social conventions including dress codes and manners. * Mores: Norms that are central to functioning of society. much more significant that folkways. * More examples include theft, adultery, and are often enacted into law. *Norms vary from country to country.
  • 16. Individualism Low Power Distance Achievement Oriented Low Uncertainty Avoidance Short Term Orientation Collectivism High Power Distance Nurturing Oriented High Uncertainty Avoidance Long Term Orientation
  • 17. *Individualism: world view that values individual freedom and self-expression. * Usually has a strong belief in personal rights and need to be judged by achievements. *Collectivism: world view that values the group over the individual. * Widespread in Communism. * Prevalent in Japan as well. *Managers must understand how their workers relate to this issue.
  • 18. *A society’s acceptance of differences in the well being of citizens due to differences in heritage, and physical and intellectual capabilities. * In high power distance societies, the gap between rich and poor gets very wide. * In low power distance societies, any gap between rich and poor is reduced by taxation and welfare programs. * Most western cultures (U.S., Germany, United Kingdom, EU countries,..) have relatively low power distance and high individualism. * Many economically poor countries such as Panama, Malaysia have high power distance and low individualism.
  • 19. *Achievement oriented societies value assertiveness, performance, success. *The society is results-oriented. *Nurturing-oriented value quality of life, personal relationships, service. *The U. S. and Japan are achievement-oriented while Sweden, Denmark are more nurturing- oriented.
  • 20. Societies and people differ on their willingness to take on risk. *Low uncertainty avoidance (U.S.), value diversity, and tolerate differences. * Tolerate a wide range of opinions and beliefs. *High uncertainty avoidance (Japan) are more rigid and do not tolerate people acting differently. * High conformity to norms is expected.
  • 21. *Long-term outlook is based on values of saving, and persistence. * Taiwan is a culture that is long -term in outlook. *Short-term outlook seeks the maintenance of personal stability or happiness right now. * France and the U. S. are examples of this approach.
  • 22. *Importing and Exporting: the least complex method of expansion. * Exporting: firm makes products and sells abroad. * Importing: firm sells products made abroad. *Licensing: firm allows foreign organization to make and distribute goods for a fee. * Helps the home firm since it does not have to set up a complete production and distribution network. *Franchising: company sells a foreign organization the rights to use brand name and know-how in return for payment and profit percentage.
  • 23. *Strategic Alliances: managers pool resources with a foreign firm and both organizations share the rewards and risks. * Allows firm to maintain control which is a problem with exporting, licensing, and franchising. *Wholly-owned foreign subsidiary: firm invests in production operations in a foreign country. * Many Japanese auto firms have done this in the U.S. * This is very expensive but can yield high returns.
  • 24. * Importing Exporting Licensing Franchising Joint Ventures Strat. Alliances Wholly- owned For. Subsidiary Low HighLevel of Foreign involvement and investment needed by a global organization