Rio is an Indian fusion drink. This competitive analysis is based on the difference between Rio and its competitive brands. Both the competitive brands selected (Coca Cola and Redbull) are global favourites.

2. ■ Silver Ice Beverages, Pune in 2009

3. ■ New Age
■ Fusion Drink
■ Alternative to Cola and Caffeine
■ Variants :

4. Social
Media
Presence

5. Post History

6. SEO

7. Competitive Analysis

8. 30 40 99
49,198 107,859,429 48,989,066
361 2.5 m 8.6 m
796 3.42 m 2.16 m
142 2.3 m 7.2 m

10. `
■ Origin: United States of America in 1886

11. Variants in the Indian market :

12. Social
Media
Presence

15. SEO

17. ■ Origin : Austria in 1987
■ It created the Energy Drink market
■ Variants:

18. Social
Media
Presence

19. Post History

20. SEO

21. Improvement Strategy
■ Create awareness by celebrity endorsement or social media personalities
■ Social media hunt for a new tagline
■ Promote health #Riobow the colors of health
■ Social Media Campaign based on #RioMyStyle
■ Fusion feature mixed with dance
■ More social media activity

22. Thank you
Made by: Mallika Shroff
Shraddha Kanchan
Eldrin Dcosta