Manchester United - Study case

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Manchester United - Study case

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Manchester United - Study case

  1. 1. THE CASE Raphael Chicheportiche
  2. 2. Draw a graph describing the relationship between clubs’ performance points and its revenues. Use data from tables 6.2 and 6.5. What is your conclusion?
  3. 3. Question 1: 0 200 400 600 800 1000 1200 1400 1600 Points Revenues THE RELATIONSHIP OF CLUBS’ PERFORMANCE POINTS AND ITS REVENUES:
  4. 4. There is a relationship that exists between club’s performance and revenues . However this relationship is not always exact because performance depends on other variables than revenues. THE RELATIONSHIP OF CLUBS’ PERFORMANCE POINTS AND ITS REVENUES:
  5. 5. Build a table showing the relationship between player quality and team performance (table 6.7) What is your conclusion?
  6. 6. THE RELATIONSHIP BETWEEN PLAYER QUALITY AND TEAM PERFORMANCE: TEAM PLAYER PLAYER RANK TEAM PERFORMANCE Barcelona Lionel Messi 2 200 Xavi 5 Samuel Eto'o 7 Andres Iniesta 9 Deco 23 Manchester United Cristiano Ronaldo 1 192.2 Real Madrid Iker Casillas 8 183 Ruud Van Nistelrooy 19 Bayern Munich Franck Ribery 18 179.5 Milan Kaka 4 169 Liverpool Fernando Torres 3 162.5 Steven Gerrard 6 Arsenal Cesc Fabregas 15 162 Emmanuel Adebayor 17 Valencia David Villa 10 155.5 Chelsea Frank Lampard 12 144.5 Didier Drogba 13 Michael Ballack 14 John terry 21 Internazionale Zlatan Ibrahimovic 16 142 Juventus Gianluigi Buffon 22 115.5
  7. 7. • Generally, there is a relationship between players quality and team performance (Barcelona, MU, Juventus) • Some exceptions show the opposite (Liverpool, Milan) THE RELATIONSHIP BETWEEN PLAYER QUALITY AND TEAM PERFORMANCE:
  8. 8. How strong is the relationship between net expenditure on players and team performance?
  9. 9. RELATIONSHIP BETWEEN NET EXPENDITURE ON PLAYERS AND TEAM PERFORMANCE: Club Clubs Performance points Net Expenditure on player (£M) Barcelona 200 249 Manchester Utd 192.5 100 Real Madrid 183 438 Bayern Munich 179.5 122 AC Milan 169 (-)66 Liverpool 162.5 157 Arsenal 162 22 Valencia 155.5 98 Chelsea 144.5 430 Internazionale 142 140 Porto 140 (-)173 Lyon 139 18 PSV 124.5 (-)10 Roma 123 75 Juventius 115.5 68
  10. 10. List the resources of all types which a football (soccer) club needs for survival in European premier league. Describe each resource in ONE SENTENCE in the notes area
  11. 11. TANGIBLE RESOURCES: Physical resources: • Stadiums FOOTBALL CLUB’S RESOURCES: Financial resources: • Investors, lenders • Match days revenues • Broadcasting • Sponsorship, commercial revenues
  12. 12. Reputation & Culture • Brand awareness • Fans Human • The coach • The players INTANGIBLE RESOURCES: FOOTBALL CLUB’S RESOURCES:
  13. 13. List the capabilities needed (on the field and off it) by professional soccer clubs in the European premier league. Describe each capability in ONE SENTENCE in the notes area
  14. 14. HUMAN RESSOURCES COACHING, MANAGEMENT ORGANIZATION FOOTBALL CLUB’S CAPABILITIES
  15. 15. ADMINISTRATIVE/ ACQUISITION COMMERCIAL/MARKETING USES FANS RESSOURCES TO IMPROVE TEAM MOTIVATION AND PERFORMANCES FOOTBALL CLUB’S CAPABILITIES
  16. 16. Grade the qualities of Manchester United’s resources and capabilities according to the methodology of slide 25 in the Chapters 5&6 presentation. Explain your grades.
  17. 17. RelativeStrength Strategic Importance Superfluous Strengths- Key Strengths Zone of Irrelevance Key Weaknesses 1 1 5 10 5 10 R1 R2 R3 R4 R5 C1 C2 C3 C4 C5 C6 Appraising VW’s Resources and Capabilities: R6 R8
  18. 18. Build a map of relative strength vs. strategic importance of Manchester United’s resources and capabilities.
  19. 19. Resources Importanc e VW’s Relative Strength Finance 6 4 Technology 7 5 Plant and equipment 8 8 Location 7 4 Distributio n 8 5 CAPABILITIES Importanc e VW’s Relative Strength Product development 9 4 Purchasing 7 5 Engineering 7 9 Manufacturing 8 7 Financial management 6 3 R&D 6 4 Marketing & sales 9 4 Government relations 4 8 Ferguson’s Resources and Capabilities: Grading of Manchester United’s Resources and capabilities
  20. 20. Which resources and capabilities, out of the ones cited above, are attributed to Sir Alex Ferguson? Express youranswer in a table showing the relative strength and the strategic importance of each resource and capability. What is your conclusion in terms of the difficulty entailed in finding a replacement for Fergusson ?
  21. 21. To Conclude: According to the table: • Most attribution is directed at Ferguson • His capacity to make a real 'turnover' in the team spirit • To identify new potential • Training the team strictly • Give motivation to his players • The concept of ‘us’ and not ‘me’ in the team
  22. 22. After Ferguson took place as a coach in MU, the team saw 11 years of: • Winning • Great amount of revenues • MU became and internationally known brand • A formed team admired by millions of fans

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