WORKiTUDE is set on a mission. We envision becoming the first major outsourcing agency that has a primary focus on African talent pool. Our platform will allow companies and individuals to have access to high quality services at half the cost on other markets.

1. Outsourcing African talent

2. Overview
Industry: Outsourcing, Freelance service & Recruitment
Target Audience: The primary target is the African talent pool, with over 50 million
Unemployed graduates and professionals, and an additional secondary target of over 30 million
Underemployed professionals.
B2C Offering: Creation of an outsourcing platform that will be used to outsource jobs to freelance
professionals.
Pain point: Africa currently has the highest number of unemployed skilled labour in the world.
Core value proposition: With a lower minimum wage and the highest level of unemployed and
underemployed skilled labour, a platform that allows these professionals to work through freelancing will be
highly patronised and utilised. Cost of service rendered will be exceedingly cheaper than other platforms.
Current status of project: Idea stage, unfunded
Ask: $30,000 in exchange for 20% equity stake in the Startup.

3. The Problem

4. Over 50 million African skilled labor are currently unemployed. This figure is on the
rise as more professionals graduate annually with no job offers. Cost of freelance
services on available outsourcing platforms is becoming increasingly high due to
factors such as higher minimum wage in destination countries and high commissions
from service providers amongst others. Notably, the African talent pool market has
been left out of this industry. Currently, there are no existing outsourcing companies
that focuses on African talent pool in operation.

5. The Solution

6. Africa has the lowest minimum wage per labour, compared to other continents. The
enormous nature of the unemployed and underemployed market provides a vast
talent pool that can be utilised at a cheap price. These skilled labor are willing to
provide same service provided by their counterparts in China, India and Philippines
for half the price. Hence, a platform that can be used to link available works to
freelancers will solve a multiplicity of problems.

7. WORKiTUDE
WORKiTUDE is set on a mission.
We envision becoming the first
major outsourcing agency that
has a primary focus on African
talent pool.
Our platform will allow
companies and individuals to
have access to high quality
services at half the cost on other
markets.

8. STEP 1
User creates an account
on the platform.
The User completes their
profile with the
requisite skills and
educational
qualifications, if any.
STEP 2

9. STEP 3
The User can now
advertise their service
under the relevant
services.
All companies seeking
freelance service can
explore the catalogue of
freelancers under the
various services.
STEP 4

10. STEP 5
Once they find the
freelancer that meets
their requirements, an
in-app chat system will
be used to further
deliberate on the
project specifications.
Upon reaching an
agreement on all terms,
the chat is ended and
with the ‘job taken’
button.
STEP 6

11. STEP 7
Once the agreed time is
reached, the project is
presented for inspection
by our team, in
accordance with our
quality compliance
policy.
The outsourcing company
is then presented with
the finished work. If it
is what they desire, they
will now pay the agreed
amount into our Escrow
account.
STEP 8

12. STEP 9
Freelancer is then paid.
An outsourcing company or
individual can sign up
and post work offers as
well.
STEP 10

13. How will the
invesment be spent?

14. The purpose of the cash is to undertake the following:
●Designing, optimising and enhancing our website and mobile app.
$10,000 will be used to build a fully functional website and mobile app (Android/iOS) that will
serve as the core of operation. Extensive SEO will be used to ensure maximum online
presence. Most of the expenses will go into design, hosting and recruitment of team.
●Strategic online ads and marketing campaigns .
$10,000 capital will go into branding and massive strategic online ads such as facebook and
twitter ads. Brand endorsement by social media influencers across Africa will be used to
increase our talent pool. Also, unconventional marketing strategies such as University
meetups will be organised to increase our presence among the millennials. Employment
summits will be organised periodically to augment the other strategies.
●Licensing, legal fees and incorporation.
Part of the invested capital will be used to license and incorporate the operations of the
startup. Legal experts will be contracted to advise on the legalities and modalities inherent to
the outsourcing industry.

15. How will investors
get their return?

16. Our main means of generating revenue will be in two streams:
●2% commission fee on both the Outsourcing company and the freelancer.
On each transaction, an Outsourcing company/individual will be levied
2% of the value of the agreed contract price. A freelancer will also be
levied 2% for the same contract. Cummulatively, the levy on a contract
will be 4%. This commission fee covers all services we provide.
●Google Adsense
We anticipate a reasonable customer turn out rate to both our website
and mobile App. This will result in a sizeable volume of online traffic. We
will monetise the traffic inflow with Google Adsense.

17. Malik’s Background
❖ Born in Asankare, in the Ashanti Region of Ghana
in 1996.
❖ Awarded twice for academic excellence at St.
Michael Boys (Nandom Senior High School) .
❖ Graduated from St. Michael Boys (Nandom Senior
High School) in 2014.
❖ Enlisted into the Ghana Armed Forces (Ghana Air
Force) in 2015.
❖ Admitted into University of Ghana to study BA
Political Science and Geography in 2016.
❖ Awarded a Certificate of Honor for Academic
excellence on Basic Clerical Course by Military
Academy and Training School of the Ghana
Armed Forces in 2017.

18. Malik’s Business Background
❖ Founder of Adinkra Capital, Ghana’s proprietary financial
markets trading firm in 2019.
❖ Founded Cryptoex Gh, an indigenous crypto & digital
currency exchange in 2017.
❖ Worked as an ICO consultant for a Blockchain project in
Lithuania.

19. Contact
Malik Iddrisu
+233552894682
malikiddrisu8@gmail.com
Air Force Base
Burma Camp
Accra