FreshLink - A Product Vision

FreshLink
Your Road to Greatness
Product Owner: Aritra Ghosh
© 2020 Aritra Ghosh. All rights reserved.

Why Are We Here?
Background
• Around 20 Million students graduate every year. Out of which only 40% students get
jobs according to their skills.
• Around 12 Million students all over the world could not get an appropriate job due to
unavailability of a relevant job listing according to their skills.
• FreshLink will provide them with the platform where these fresh graduates can go
and get an appropriate job according to their skills, their preferences.
• FreshLink will recommend recent job postings that are most relevant to these
candidates according to his/her skillset and other preferences like location, interests,
project experience and various other options.
Let's start your journey to a great career
2

Business Case

Where are we starting?
Initial Focus
• John has graduated in the year 2019 with a B.Tech degree in Computer
Science.
• He is trained in Java and is looking for a job as a Junior Software Developer
at New York.
• But he is unable to find a job that includes all his preferences and desired
skill set.
• He has heard about a new app, FreshLink from one of his friends which
recommends appropriate jobs according to your skills and preferences.
• His friend also told him that this app helped him understand in which job
listing he is more likely to be placed according to his skill levels and projects.
4

What’s the problem?
Opportunity
• As per a survey conducted by educationdata.org, every year around 18 M
students graduate all over the world.
• Out of these 18 M, 60% students find it difficult to get a suitable job as per
their preferences.
• FreshLink will help these students by recommending suitable job listings as
per their skill set and preferences.
• If we keep the FreshLink subscription cost at $10 per month, total
Addressable Market for FreshLink will be 18M x $10 x 12 Months = 2.16B per
year
5

What’s Our Solution?
Proposal
• FreshLink is an app which supports both Android and IOS and can be downloaded
from app Stores.
• Existing LinkedIn users can login to FreshLink using same credentials as LinkedIn.
FreshLink will be using LinkedIn user database. New users have to register at
FreshLink and will be automatically registered in LinkedIn as well.
• Users have to provide all the necessary details for FreshLink to start showing the
recommendations.
• FreshLink will show relevant advertisements to the users according to their skills and
preferences related to education,courses, certificates and materials.
• Students who have not taken the subscription, can see the recommended job listings
but can not apply more than 10 job listings per month and will not be able to obtain
other premium features.
6

What’s Our Solution?
Proposal
• Students who have taken the subscription can obtain the below services:
a. Can apply to unlimited job listing
b. Will be able to view in which job posting he/she has more chance of getting
that job.
c. Will be able to track application and directly send message to recruiter.
d. FreshLink will recommend students on how to prepare for the interview
he/she has applied. LinkedIn Learning can be reused here.
e. Students profile will be highlighted to the recruiters.
f. Students will get a weekly report on how many recruiters are looking at their
profiles and what criteria the recruiters are looking for.
7

What can we do?
Return On Investment
⮚ Development Time = 6 Months
⮚ Development Cost = $5,46,000
⮚ Server and External Services Cost = $6,00,000 / year
⮚ Support Cost = $3,20,000 per year
⮚ Total Cost 1st year= $1.46 M
⮚ Total Cost from 2nd year = $9,20,000
⮚ As per 2018 data, there are 46 M students in LinkedIn. If 25% graduates every year,
then there are 11.5 M fresh graduates in LinkedIn who can use FreshLink per year.
⮚ If we target 10% of 11.5 Million students to convert to Premium user in the 1st Year,
⮚ impact of existing Students = 1.15 M x $10 x 12 = 138 M in 1 year
8

What can we do?
Return On Investment
⮚ As per 99firms.com, 62M new users join LinkedIn every year. If
10% of them are fresh graduates, we can target 6.2M new users
who can use FreshLink and can be converted to FreshLink
Premium users.
⮚ As per minsta.com, total 39% of linkedin users pay premium.
⮚ If 10% of 6.2M user converts to Premium users in the 1st year,
⮚ the impact of new students = 620 K x $10 x 12 = 74.4 M in the
1st year.
⮚ Total Impact = 138 M +74.4 M = $212.4 M in the 1st year.
⮚ ROI of FreshLink will be 14447.9% ~ 14448% in the 1st Year
9

How will we know if we’re successful?
Measurement
• In the First year, our target will be to convert 50% of total student users
(suppose 46 M) in LinkedIn as FreshLink user.
• FreshLink user target after 1st year= 23 M existing user of LinkedIn
• Our next target will be to convert 2.3 M of those 23 M to Premium FreshLink
users.
• Next We will target 6 M new student users and will try to convert 600K of
them to premium users.
• At the end of the 1st year our success criteria will be
✔ Total User : 15 M of 29 M we are targeting (51%).
✔ Premium user : 1.5 M out of 2.9 M we are targeting (51%)
10

Competitors

Top Competitors
12© 2020 Aritra Ghosh. All rights reserved.

Ideas for a new world of work
13
• Xing has been one of LinkedIn's top competitors. Xing's headquarters is in Hamburg
and was founded in 2003. Xing is in the Application Software industry. Xing generates
3.10% of LinkedIn's revenue which is $232.8M.
• The platform offers personal profiles, groups, discussion forums, event coordinations,
and other common social community features. Basic membership is free.
• But many core functions, like searching for people with specific qualifications or
messaging people who is not already connected, can only be accessed by the
premium members.
• Premium membership comes at a monthly fee from €6.35 to €9.95 depending on the
billing interval you choose and the country you are from.

14
.
• Indeed is one of LinkedIn's top rivals. Indeed is a Private company that was founded in
Austin, Texas in 2004. Indeed operates in the Employment Agencies industry. Indeed
has 6,000 fewer employees compared to LinkedIn.
• Indeed had total funding of $5M and current revenue is $2.3B.
• Key Features:
⮚ Sponsor Job from Career Sites.
⮚ Large Scale Hiring.
⮚ Aggregates Jobs Listings.
⮚ Email Job Alerts.
⮚ Free Job Postings.
⮚ Global Talent Pool.
⮚ Heavy Traffic.
⮚ Network/System Integration.

Why are we better?
Our Advantages
• FreshLink will provide job listing recommendation to the graduates
according to the candidates skills and preferences which none of the
competitors does.
• FreshLink will provide guidelines for interview preparations and Aptitude
exams according to the job listing.
• FreshLink will help the candidate understand if he/she is getting noticed to
the recruiter and/or what he/she needs to do to get noticed.
• Users will be able to sent direct message to the recruiter and get feedback if
not selected.
• Candidates will be able to track their progresses to their goals of getting
hired which will keep them in track and motivated.
15

Roadmap and Vision

Where do we go from here?
Roadmap Pillars
Vision:
• Create monetary opportunity for each scholar within the global workforce.
Road Map:
• FreshLink will provide a platform to the recruiters to organise and host
online recruitment events worldwide.
• FreshLink will provide options for the users to store and authenticate their
original degrees and certificates using Blockchain. Users can also provide
view access to the recruiters after they get selected.
17

Host and Organize your recruitment events from FreshLink
Online Recruitment Event
• Recruiters will be able to create and publish recruitment events for multiple
positions, dates and minimum criteria to attend the event.
• All registered candidates who are fulfilling these criteria will be able to
register.
• Recruiter will be able to create exam events like Aptitude test through
FreshLink and publish the results after the exam is over.
• Recruiter will also be able to schedule HR rounds and interviews using Video
conferencing (using skype/ zoom/ WebEx) which will be in sync with the
candidate’s calendar.
• Publish the final list of the selected candidates using FreshLink.
18

Secure your degree and certificates with FreshLink
Blockchain in FreshLink
• Are you not sure about the security of the degree and certificates you sent
to the recruiters? FreshLink is your answer.
• FreshLink will provide you with DigiFresh, where you can store digital
version of your certificates securely through Blockchain technology.
• All the stored documents can be viewed only by the owner unless owner
provide access to others.
• Whenever owner wants to give view access to others DigiFresh will publish a
new Token per viewer. Viewer can view the documents using that token
only.
• All the transactions done on the documents will be tracked in the DigiFresh
and user can view all history of those transactions in FreshLink.
19

Widening the scope
Where do we go from here?
• In the future, FreshLink will focus on automating all the processes using
Machine Learning, Deep Learning and Artificial Intelligence.
• User will be able to use speech to text to fill the registration and profile
details or can upload their CV to update the profile.
• In future, FreshLink can do partnership with the institutions to ensure a
thriving career for the students.
20

Thank You
Q & A
Product Owner: Aritra Ghosh

FreshLink - A Product Vision

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